Five Things That Can Help Improve Your Magento Store Rankings

1. Five Things That Can Help Improve Your Magento Store Rankings

2. Ecommerce marketers can never overlook the importance of higher ranking in their marketing strategy. Search engine optimization is of course a powerful tool that can help you reach your target audience, boost your website traffic, conversion and sales. The biggest gap for most of the retailers is not knowing where to focus to improve their organic ranking and conversions.

3. Some quick tricks to optimize your Magento store: • Update to the latest Magento version: The first tip for Magento store owners is to update to the latest Magento version so as to use the best SEO features that help to attain a higher ranking in the search engines. Upgrading to the latest version helps to avail features that contribute to a lot of enhancements, bug fixing and most importantly the security of the site. Also Read: Some Psychological Reasons Behind Late Night Shopping from Magento Stores

4. Choosing proper keywords and targeting them for marketing: Magento 2 comes with a default sample content for the product title and description, but remember that it is not a standard for Magento SEO practices. So, instead of using the default meta descriptions, write compelling product descriptions with your chosen keywords inserted into it for better ranking and offer enough information to entice the visitors to click.

5. Get rid of any duplicate content: Magento ecommerce sites that have duplicate content will never perform well in the search engines. It is only with original content that you can carry over fresh information to your visitors and please the search engine. Since search engine crawlers consider it low on site with duplicate content, it is highly important to offer fresh information on the site.

6. Create a sitemap for your Magento store: Sitemaps hold a crucial place for higher ranking and it is one of the most essential SEO tips that should never be missed. Since the crawlers follow the links mentioned in the sitemap and then crawl things back, you need to configure a Site Map to help the crawlers browse the site without any hassles. Good site architecture helps to ensure that nothing is skipped thereby making it easy for the crawlers to crawl the site.

7. Boost the speed of your Magento ecommerce site: Site load speed is highly considered by Google when it comes to ranking. If your Magento website takes more than 4 seconds to load, then most of your customers will abandon the site. Every one second delay can cause about 7% decrease in the conversions. To increase the site speed, you can compress the files, enable full page caching on the site, use a CDN to distribute the content and ensure high performance and host the site on dedicated servers if possible. The above tips shared should be followed dedicatedly to move a Magento store up on the search engine rankings. These are some crucial factors that need to be considered by a Magento ecommerce store owner to attain a higher ranking on the search engines.

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