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5 Benefits of Image Optimization

Apart from page load performance, image optimization helps you by improving your website's SEO, engagement, conversions and revenues. Let’s look at the secondary benefits that come along with this performance improvement. So, here are the benefits of image optimization that are more aligned towards business metrics and often go unnoticed.

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5 Benefits of Image Optimization

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  1. 5 Benefits of Image Optimization https://imagekit.io

  2. Happier Users This is the first and foremost agenda of every company that operates a website or an app — to keep the users happy. And every user loves a website that loads quickly and doesn’t eat up on bandwidth. This can be achieved by optimizing website images.

  3. Better User Engagement If your website is faster, users engage more to its content as the application works faster and users are left with more time to focus on the actual purpose of visiting your application — shopping, reading, sharing etc.— instead of waiting for it to load.

  4. Better Conversions According to Kissmetrics, a 1-second delay in page load can result 7% loss in website conversions. If your users are engaged longer, it is obvious that a lot more of them would end up actually converting on your application.

  5. Better SEO Ranking This is an indirect benefit of optimizing your application. Slow websites rank lower on searches. Image optimization helps you in improving your existing search rankings. Better ranking means more users would come to your website via search engines.

  6. Reduced Costs Images make up about 64% of an average page in terms of size and are often the single biggest consumers of bandwidth. If you optimize the images to reduce bandwidth consumption, you are actually cutting down on your infrastructure costs.

  7. For real-time image optimization, image resizing, and cropping solutions, try ImageKit.io for free! Visit: https://imagekit.io

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