Indian Advertising Industry: Opportunities for Entrepreneurs

1. Imarc Imarc www.imarcgroup.com Consulting Services Opportunities in the Indian Advertising Industry Copyright © 2015 International Market Analysis Research & Consulting (IMARC). All Rights Reserved

2. Imarc Imarc www.imarcgroup.com Report DescriptionAbout IMARC Group The International Market Analysis Research and Consulting Group is a leading advisor on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. IMARC’s technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food nanotechnology and novel processing methods are at the top of the company’s expertise. information products include major market, scientific, economic and and beverage, travel and tourism, IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

3. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description Opportunities in the Indian Advertising Industry Driven by a continuous growth of the Indian economy, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing consumerist desires. The Indian advertising industry has been both a catalyst and beneficiary of these desires. With the Indian economy on a continuous growth path for many more years to come, prospects of the advertising industry are bright. Although the industry is expected to maintain its current growth momentum, the pace of growth of various segments of the industry will differ significantly from one another. We expect growth rates in newer segments like mobile or internet advertising to be substantially higher as compared to traditional segments like print or electronic media. A new report released by IMARC Group provides a comprehensive insight into the Indian advertising industry and its various segments and sub-segments. The following is the list of the segments evaluated by the report: Television Advertising: Television advertising represents a very powerful medium of advertising as it reaches a much larger audience than local newspapers and radio stations within a short duration of time. It currently constitutes the second biggest segment of the Indian advertising industry.

4. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description Print Advertising: Despite the rapid growth of television in India, print advertising still remains the most popular form of advertising. It comprises of newspapers and magazines with newspapers accounting for most of the market. Radio Advertising: The cost of airing a radio commercial is much cheaper compared to television. As a result, it is a good and cost-effective option of advertisement for big as well as small businesses. Internet/Online Advertising: Though internet/online advertising is in its initial phase in India, it has been enjoying a strong growth for the past few years. The distinctive advantage of online advertisement is that it provides a wider range of audience across diverse geographical locations. Mobile Advertising: Mobile phones are used not only for calling but for many other purposes like emailing, gaming, social networking, banking and other various value added services. Due to its multipurpose services, companies can advertise their products through mobile phones. Mobile advertising can be classified into three types i.e. Display advertising, SMS or text based advertising and Search advertising.

5. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description Outdoor Advertising: Outdoor advertising is a form of advertisement displayed at any visible location outside the home. It is also called Out-of-Home advertising. It includes colorful roadside hoardings, wall posters, advertisements inside airports, railway platforms, bus shelters, buses, local trains, malls, stadiums, etc. Outdoor advertising is different from other forms of advertising as it becomes a part of the environment and people are bound to be exposed to it whether they like it or not. To gain a deeper understanding of the Indian advertising industry you can read the complete report titled “Indian Advertising Market Report & Forecast 2015-2019”. This report is an outcome of an intensive research on the Indian advertising industry and draws upon a comprehensive analysis of every major advertising segment in India. The study, which is based both on desk research and multiple waves of qualitative primary research has delved deeply into the Indian advertising market: What We Have Achieved in this Report Understanding the Indian advertising market Focus of the Analysis: • • • • Composition of the market Major players SWOT analysis of the industry Historical growth trends and driving factors

6. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description Television advertising market Focus of the analysis: • An overview of the television broadcasting industry • Analysis of various sub-segments with their performance • Major industries that use television as an advertising medium • Major companies that use television as an advertising medium • Historical growth trends and driving factors Print advertising market Focus of the analysis: • An overview of the print advertising industry • Analysis of various sub-segments with their performance • Major players in each segment and their performance • Major industries that use print as an advertising medium • Major companies that use print as an advertising medium • Historical growth trends and driving factors Radio advertising market Focus of the analysis: • An overview of the radio advertising industry • Radio listenership across the country • Major industries that use radio as an advertising medium • Major companies that use radio as an advertising medium • Historical growth trends and driving factors

7. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description Internet/On-line advertising market Focus of the analysis: • An overview of the Internet/On-line advertising industry • Viewership of various websites • Major industries that use internet as an advertising medium • Major companies that use internet as an advertising medium • Historical growth trends and driving factors Mobile advertising market Focus of the analysis: • An overview of the mobile advertising industry • Various forms of mobile advertising • Major industries that use mobile as an advertising medium • Major companies that use mobile as an advertising medium • Historical growth trends and driving factors Outdoor advertising market Focus of the analysis: • An overview of the outdoor advertising industry • Analysis of various sub-segments with their performance • Major industries and companies that use outdoor advertising as an advertising medium • Historical growth trends for each sub-segment and driving factors

8. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description To buy the complete report or to get a freesample, please contact: IMARC Group Asia: Email: apac@imarcgroup.com Phone: +91-120-415-5099 IMARC Group North America: Email: america@imarcgroup.com Phone: +1-631-791-1145 IMARC Group Europe, Middle East & Africa: Email: ema@imarcgroup.com Phone: +44-702-409-7331 To know more please visit: http://www.imarcgroup.com/advertising-industry-india

9. Imarc Imarc www.imarcgroup.com Report Description and Highlights Report Description © 2015 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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