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Take your business growth to the next big level with our proven digital marketing services. With a team of focused, skilled and experienced professionals, Inbound Leads help you identify your target market, connect with them and grow your business impeccably. Over the years, we have provided an array of custom digital marketing services to our clients and generated results in their favour. Count on our services and let our results speak for themselves.
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It’s easy for small businesses to think they can reach their audience through traditional marketing methods. While traditional marketing is not completely dead, digital marketing has become an inevitable part of modern-day marketing for most businesses.
With over 4 billion internet users across the globe and more than 3.4 billion active social media users, marketers must utilise digital marketing methods to reach a larger audience than they could through traditional methods alone and stay ahead of the competition.
This blog presents you with a list of digital marketing tips that will help optimise your marketing strategy and spending to get the results you are looking for.
CHOOSE THE RIGHT MIX OF MARKETING TECHNIQUES A common mistake that most rookie marketers make is – trying to implement marketing strategies across all digital platforms at once. Though there is a multitude of techniques you can leverage to market your business on the internet including pay per click advertising, SEO and email marketing, not all of them are going to work well for your goals and budget.
When you are starting out, you must create a smart mix of different digital marketing methods that can produce the maximum impact. Once you determine the digital techniques you need to focus on, be consistent with your marketing efforts.
MAKE YOUR VALUE PROPOSITION OBVIOUS A lot of companies lose potential customers and sales while wasting their time focusing on themselves. People do not just buy things; they buy solutions to solve their problems. Most customers do not care about your company or brand, but about how your products can make their lives better. And that is why your value proposition should reflect in all your digital communications and content.
Your value proposition should clearly highlight the value buyers will receive by investing in whatever you are selling and reasons why they should buy it from you and not your competitors.
BE HONEST IN YOUR SALES COPY This may sound obvious, but it is not common. It is surprising how so many marketers make promises their products cannot live up to, in an attempt to look tempting and encourage people to buy. Making claims that you cannot substantiate will not only hurt your business’s reputation, but also discourage trust in your brand. So be straightforward, specific and clear in your sales copy, be it personalised email campaigns or your website’s homepage.
Besides your digital content and communications, being honest is also important when you position yourself as a business on the web. You do not want to appear as something you are not, in front of your potential customers. Presenting false or inappropriate information about your products or brand will only take a toll on your brand’s credibility.
DETERMINE YOUR TARGET AUDIENCE To effectively market to your customers, it is important to first understand who they are. After all, how would you be able to create content without knowing who you are creating it for?
Successful digital marketing takes time and you do not want to waste it developing content that does not relate to your audience. So, to create a clear picture of who you are referring to in your web copy, you must find out who your target audience is.
To define your target audience, you will need to answer a few questions including: Who are our current customers and why do they buy from us? What problems does our product or service solve? Which age group and gender is most likely to buy from us? Who is our competition?
In case you already have a customer base, find out what they like and dislike about your products or brand. This will help you build a powerful digital marketing strategy and drive better conversions.
LEVERAGE CUSTOMER FEEDBACK AND TESTIMONIALS In today’s socially influenced era, recommendations from friends and family have a huge impact and can persuade even the most cautious consumer to shop. This means that your satisfied customers can provide you with one of the most valuable assets for your digital marketing – testimonials.
A group of happy customers can be more influential than even the best-written sales copy, so be sure to reach out to the bunch of loyal customers you have and encourage them to gush about how helpful your product/service is. Posting their testimonials on your website, social media pages, landing pages, products pages and sales copy will inspire a sense of credibility in your potential customers.
THE TAKEAWAY While implementing these tips will sure boost your marketing efforts, these are not the only things you want to pay attention to. The digital marketing landscape is vast – the best way to get ahead of your competition is to avoid mistakes they are making, and leverage tried and tested techniques.
If you are just starting out, it is advised to work with a professional digital marketing agency. With extensive field-knowledge and experience, an expert can use their to provide you a bigger picture of your compedigital marketing services tition, audience and goals.
Inbound Leads Email: more@inboundleads.com.au Phone: 1300 782 023 Website: www.inboundleads.com.au
