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How to Drive Your SEO Campaign in 2020

SEO trends are constantly evolving. There may be some minor changes and then there are the dramatic changes. On average, Google, the largest search engine will update their algorithms up to six hundred times in one single year. This is why you want to take advantage of predictions for this year to identify how to drive your SEO campaign for long term success.

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How to Drive Your SEO Campaign in 2020

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  1. How to Drive Your How to Drive Your SEO Campaign in 2020 SEO Campaign in 2020 SEO trends are constantly evolving. There may be some minor changes and then there are the dramatic changes. On average, Google, the largest search engine will update their algorithms up to six hundred times in one single year. This is why you want to take advantage of predictions for this year to identify how to drive your SEO campaign for long term success. P0 is more important this year than in previous years. Do you know what P0 is? P0 is Position Zero and this is directed to answering questions directly in search results. You want to answer searchers questions without them needing to click. As technology evolves, so does the demand for P0 in search results. These are often referred to as featured snippets and they are displayed above the organic results in SERP's (Search Engine Results Pages). P0 is expected to increase in demand this year, helping companies reach their voice searches. Fifty percent of searches will be carried out using a voice search device in 2020. Not accommodating the mobile generation and voice search will result in you not gaining the benefits of valuable leads in the long run. P0 content requires on short paragraphs to answer questions, numbered or bullet lists, videos, charts, images and tables. The content you create this year should be focused on the searchers intent.

  2. Google ranks the content that answers any questions and provides the best user experience (UX). Content remains king this year and you want to create content that will answer the most relevant questions in your industry. Content needs to be informative, navigational and transactional. Video marketing has become an essential element to any SEO strategy in 2020. Video marketing is more than fifty percent more likely to find it's way to the first page in SERPs. Videos encourage users to spend more time on your website. On average a user will spend more than eighty percent on a page that had a video. Videos must be optimized, bearing in mind that top search engines will use the video title, description and tags to identify and rank the video accordingly. Ensure that your Google My Business listings have been optimized for local SEO. In addition to being known on a global scale, you want to market to your local audience. Forty six percent of all Google searches are in fact local searches and the number is expected to increase in 2020.Optimizing your Google My Business listing will help you achieve a higher ranking in local search results. SEO is more than keywords. These days you have to take the users experience (UX) into consideration. This is where online reviews come into play and you want to encourage your clients, especially those that have had good experiences, to review your business on time to build credibility and trust. Reviews will help your potential clients identify if your products or services are valuable to them and whether you are an industry leader. A review will help build trust for your brand. Review count for seven percent of the total ranking factor. In 2020 you want to ensure your website is secure. Security is more important than ever before. A site not secure could experience ranking penalties. Your site must be HTTPS, which protects users. It means your site is encrypted and authenticated. Don't delay, you want to contact a SEO company that can provide you with a quality service while you focus on the daily operations of your business to achieve long term success. About Us: Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The

  3. company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their on line goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit https://www.indazo.com

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