Internet | digital marketing company | training in pune | Innothoughts

1. Digital Marketing and Aspects of digital Marketing Digital Marketing Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Executing digital marketing successfully requires doing a number of things right. The list of key variables is nearly endless. Elements of Digital Marketing http://www.innothoughts.com/

2. • Search Engine Optimization Search engine optimization (SEO) increases your brand’s online visibility through successful search marketing. You need to use on-page optimization techniques and keyword strategies to get your brand in front of the people interested in your products. • Search Engine Marketing (SEM) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising • Content Creation Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. It is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. • PPC-Pay Per Click PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. • Social Media Marketing Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing. • Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story. http://www.innothoughts.com/

3. • Web Analytics. Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience. • Online Content and Blogging. Blog creators, also known as “bloggers,” come from all walks of life and backgrounds from around the world. As long as a person has access to online tool that help them to create web page content, they can make a blog and promote it to attract readers. • Mobile Marketing etc. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. • Affiliate Marketing Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience –“affiliates” – to earn a commission by recommending the product to others. A solid digital marketing program requires a strong email strategy that achieves several important goals: driving traffic to your website, educating and informing prospective buyers with new content, ensuring your brand stays top-of-mind, building your credibility and establishing your company as a thought leader. http://www.innothoughts.com/