Most Influential CMOs to Follow in 2023

www.insightssuccess.com Month 05 | Issue 02 | 2023 The Evolving Role of CMOs Most Influential How Marke?ng Leaders are Driving Business Growth? CMOs Growth Perspec?ve Marke?ng Leadership in the Age of Customer to Follow in Experience 2023 Jacqueline Woods Chief Marketing Officer Teradata Jacqueline Jacqueline Jacqueline The Bard of Tech Woods Woods Woods

Spotlighting The Exceptional Note Elements of Growth Editor’s Editor’s Editor’s igital transformation has unravelled some of the The most interesting and astonishing aspect is their ability unique, modern, simplified and yet well-organized in generating responses through customer engagement, D ways in every business sector. Communication has build productive inquiries by implementing the advanced become more specific, targeted, fast, widespread, far- tools in AI-enabled strategies and provide clearly reaching, and effective with the crucial role of technological configured analytics of the entire digital marketing exercise applications. For instance, if we take a look at marketing with respect to the response, effectiveness of the and advertising these days. Its all-digital. Modern design/video and observations. entrepreneurs have shifted them from traditional mass- centric generic advertising mediums to smart and effective Through the latest edition, 'The 10 Most Influential CMOs digital marketing. to Watch, 2023,' Insights Success recognizes the efforts, role, and contribution of these new-age marketing wizards Dynamic and responsive e-commerce websites that are the who have been empowering the modern business sector new business address offer a unique window of seamless, with their knowledge, technical expertise and versatile skills. You will identify the passion, innovation and safe and sleek methods of transacting. The typical visiting dynamism as you read through their interesting journeys. cards have been replaced with digital cards equipped with smart QR code that opens a complete digital avenue for the prospects. E-mails are the core basic threads of Have a digital treat that can leave you spellbound in this communication that are enabled to transfer higher volumes world of digital wizards. of data, instantly. On the brighter side, online advertising and promotions have been offering massive reach, control, Read on and have an enjoyable time ahead! feasibility and flexibility in communication. As the technology is offering a wide array of features; however, it also becomes challenging to understand, plan and effectively execute the digital avenues. There arises a need for specialists who can craft and supply solutions by formulating strategies for modern businesses. Marketing experts unveil magical solutions in versatile digital communications that boost brand visibility, increase Abhishek Joshi awareness and effectively contribute to genuine lead generation.

C o n t e n t s 08 22 Mido M. Chishty A Transformative Leader with Immersive Growth A?ributes A r t i c l e s C o v e r S t o r y Growth Perspective Marketing Leadership in the Age 18 of Customer Experience Jacqueline Jacqueline Jacqueline The Evolving Role of CMOs 26 How Marketing Leaders are Driving Business Growth? The Bard of Tech Woods Woods Woods

Editor-in-Chief Merry D'Souza Deputy Editor Executive Editor Assistant Editors Abhishek Joshi Jenny Fernandes Anish Miller Art & Design Director Associate Designer Visualizer David King Revati Badkas Ankita Pandharpure Senior Sales Manager Business Development Manager Sihanee M., Rouniyar A. Peter Collins, Rokade A. Company Name Featured Person Brief Marketing Manager Sales Executives John Matthew Liam Baker Amitabh Ramani has led strategic marketing initiatives over the Amitabh Ramani Jade Global past 18 years to drive change through a mix of innovative Global Marketing jadeglobal.com technology. Director Technical Head Business Development Executives Andrea is an experienced, accomplished, and results-driven Andrea Saravia Jacob Smile Steve, Joe Ufinet professional with more than 15 years in B2B marketing Global Marketing Ufinet.com strategy and branding. Director Technical Specialist Digital Marketing Manager Brad Rosenfeld Brad a proven track record of creating award-winning brands Prove Dominique T. Prachi Mokashi Chief Marketing and impactful content that drives real revenue. prove.com Head Eve Laurier Research Analyst SME-SMO Executive Ève is frequently called upon to train leaders from various VP of Communications, Bombardier organizations, ensuring they are properly equipped to deal with Frank Adams Sagar Lahigade Public Affairs and bombardier.com the media and elevate their company's reputation. Marketing Jacqueline is an energetic, proven leader noted for growing Jacqueline Woods Database Management Technology Consultant Teradata Circulation Manager global businesses using innovative brand strategies to develop Chief Marketing Teradata.com Stella Andrew David Stokes Robert Brown customer-centered programs focused on revenue optimization. officer Mido M. Chishty sales@insightssuccess.com Mido has pioneered moves into new enterprises and delivered Your Marketing Chief Ltd Chief Marketing solutions for growth. yourmarketingchief.com May, 2023 officer Sasha is leading commercial marketing efforts across all four Sasha King CareDx business franchises at CareDx: services, products, digital, and Chief Marketing caredx.com Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess cellular therapy. Head We are also available on : Copyright © 2023 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

C o v Jacqueline e r Woods Woods Woods The Bard of Tech S one are the days when we used to roam about with gigabytes worth of movies, songs, and shows; G now, even a few terabytes feel like nothing. Not t only have our personal lives moved online, but so have We are constantly reinventing most businesses, inducing a boom in cloud computing and software as a service technologies (SaaS). ourselves and ensuring that we o are establishing the data and One of the most reputable names in the market is Teradata. Teradata provides the most complete Cloud Analytics and analytics narrative that pushes the Data platform in the industry for enterprise analytics, innovation frontier to deliver on meeting the needs of multi-cloud environments, solving r data challenges from start to scale. Its open approach current and future needs. embraces modern ecosystems to create a seamless experience for ingestion, exploration, development, and operationalization. The company has created the fastest y path to analytics in the cloud at scale at the lowest risk. Jacqueline Woods Chief Marketing Officer Teradata J

Most Influential CMOs to Follow in 2023 Teradata's Chief Marketing Officer and a member of the prepared her for her role at Teradata as the chief marketing company's executive leadership team is Jacqueline Woods. officer. With the company's core being a well-known Jacqueline is a results-driven technology and marketing database and enterprise data warehouse provider -- offering executive known for leading corporate transformations and a fast and low-risk data transition to the cloud -- database leveraging modern marketing approaches that utilize data analytics, and having the most advanced analytics in the and insights to accelerate meaningful business outcomes. industry, as documented by Forrester and Gartner, Teradata Recognized for her track record in successfully growing fit Jacqueline's background like a hand in a glove. businesses, Jacqueline's experience covers both business-to- business and business-to-consumer markets. Offering Differentiating Solutions Jacqueline is the company's chief storyteller and guides all When Jacqueline started at Teradata in December 2021, the aspects of its brand, marketing, and communications, company was in the midst of a critical business including strategy, planning and delivery, as well as transformation: taking a traditionally on-premises product reputation management, PR and corporate communications, business to a cloud-first environment, codifying the advertising, customer acquisition, demand generation, product, and using its characteristics to build a cloud-native influencer and industry marketing -- all in concert, working product and Cloud and Analytics based business. together and dedicated to creating enriching experiences and advocacy for customers, employees, and investors. "The challenge was," as Jacqueline clearly puts it, "how to transition from what was previously an on-premises Jacqueline is leading the revitalization of the company's business to one that is cloud-first, offering both our brand, image, and perception. Jacqueline also serves on the enterprise data warehouse and data analytics software as a Board of Directors for Winnebago Industries, the Board of service and amplifying it in the marketplace." Trustees for Community Reinvestment Fund USA, and is the The proposition is an important one as most companies president and board chair for the Greater Fairfield County want to move workloads to the Cloud to efficiently improve Foundation, Inc. She holds a BS from the University of business performance. But that's only one benefit of Cloud. California, Davis, and an MBA from the Marshall School of The broader context is the ability to integrate and Business, University of Southern California. harmonize data at scale using AI/ML to innovate faster, People describe Jacqueline as the "queen of analogies, with identify contextual relationships within data, both a warm sense of humor. She is a candid truthteller with high structured and unstructured, and to improve customers' integrity. She speaks plainly and is empathetic and generous experiences. I'm a person with high integrity in giving her time to others." and the queen of analogies, with With the total available market for cloud approaching one Let's dive into her journey– trillion by 2027, most companies' plans include utilizing a warm sense of humor. So, I kind cloud solutions as a core part of their IT infrastructure of speak very plainly, telling —To Teradata strategy. Teradata's unique proposition is that it meets the customer where they are on their cloud journey (the things like they are. I am generous Though Jacqueline has been in the technology sector for customer decides). Some workloads may stay put, while with my time to others and tend over 25 years, her undergraduate degree is in Economics others may need to be cloudified – Teradata does both, and she began her career in the telecom industry with roles giving its customers choice and flexibility to optimize their to be an empathetic person. in finance and accounting. Following stints in payroll, goals across their specific business continuum. internal audit, and sales ops, she went back to school and got an MBA in marketing and entrepreneurship. "Most companies have complex needs, still requiring Jacqueline's love of tech, specifically high tech, prompted multidimensional environments that include multi-cloud, her to take marketing roles for some of the largest firms in hybrid cloud, private cloud, and on premises," Jacqueline 10% of IBM's net income. Operationally, the unit's focus During her time at IBM, she embraced IBM Watson, the sector: Oracle, GE, and IBM. highlights. "The one thing that we have that most other was on helping customers get into solution footprints for cognitive computing technologies, Blockchain and other companies don't is the ability to allow people to scale their IBM products and services. It was also known for AI/ML solutions. Thus began her passion for helping Jacqueline recalls her first divisional CMO role, "I got my businesses across this spectrum. While the majority of improving the company's overall free cash flow. From there, companies leverage data, analytics, and insights and in first chief marketing officer role at IBM in the division, workloads will move to the cloud, there are legal, I went on to lead marketing for the Global Partner 2019 she joined NielsenIQ, as its CMO, to further build on known at the time, as IBM Global Financing. It was about a regulatory, governance and compliance requirements that Ecosystem business unit, a 13-to-14-billion-dollar her capabilities by helping their clients make better use of five-billion-dollar business and responsible for generating mandate technical specifications for standalone systems business." Nielsen's consumer insights solutions. Her experience there

that guarantee the security of Personal Identifiable Information, and other data privacy needs that if breached, will cause significant harm." The significance of a cloud-based product and environment lies in its ability to scale, quickly, having to pay only for I'm very proud to work for what one uses, and auto-provisioning. Teradata's product a company that has made also enables customers to do analytics, which would allow them to anticipate customer behaviors and utilize them to a difference to the environment. fuel business growth. We have the most sustainable Jacqueline says, "I think in terms of our USP, it is our product that uses the lowest ability to have tight alignment with the industries that we amount of energy in terms of are in, that we understand what their goals and ambitions are and what they're trying to do, and we have the performance and analytics technology that helps them do that." queries. Constant Reinvention Cloud-based data and analytics is a competitive market with new players always entering the field. Staying on top of the area requires a thorough understanding of the current market and business trends and continuous innovation. I'm very proud to work for a company that is making a As Jacqueline shares, “We are constantly reinventing difference in the environment. We have the most sustainable ourselves and ensuring that we are establishing the data product, which uses the lowest amount of energy per query and analytics narrative that pushes the innovation frontier and workload, in terms of performance and analytics." to deliver on current and future needs. We are the pacesetters and setting the standards for value creation Put it Out There with our ClearScape analytics capabilities, landing in the number one spot for two years running, according to Technology hubs like Silicon Valley have a lot of young Gartner." entrepreneurs who are just kicking around ideas, thinking of new applications, or just trying to build new things. Teradata focuses on its top global 10,000 accounts and Jacqueline's advice for these innovators is to put their ideas specific opportunities in varied industries such as banking, out there and to keep trying because you never know what retail, healthcare, and CPG, that trust and rely on its global will take off. Necessity is the mother of invention. leadership, proven innovation, and ability to truly deliver on the AI/ML needs of its customers so they can efficiently Jacqueline says, "For example, MySpace started as a space improve their business performance and grow profitability. for people to connect, but then an idea to connect college students wanting a different platform to connect friends Prominence in Industry ultimately became Facebook. When Facebook wasn't meeting some new needs, users added or moved on to Teradata has been recognized by renowned market research Instagram. When YouTube became what it was, there was companies Gartner and Forrester as a prominent cloud someone who said I want shorter video content and then vendor. Gartner evaluates capabilities for certain kinds of shorter video content became TikTok. I think there are an The company is also recognized as one of the most ethical workloads and four specific analytic capabilities -- Teradata unlimited number of ideas and needs that are out there. You companies, best employers, and one of the best places to has been listed as number one in all four for 2 years know what you like, and you know what you'd like to see, work. running. and there's an abundance of opportunities. My advice to anyone is to keep trying because your idea just might be the Jacqueline expresses, "These are four key reasons I believe Teradata has received several accolades for its contributions next big thing." that Teradata is a great place to work. to ESG and its commitment to sustainability.

Growth Perspective n the digital era, customer experience has become a Customer-Centric Culture: pivotal factor in the success of any business. As I customer expectations continue to rise, marketing Successful marketing leaders foster a customer-centric leaders play a crucial role in shaping and delivering culture within their organizations. They instill the exceptional experiences. In this article, we will explore the importance of customer satisfaction and loyalty among all significance of marketing leadership in the age of customer team members, from marketing to customer service. By experience and the strategies they employ to navigate this aligning the entire organization around the goal of Marketing Leadership Marketing Leadership delivering exceptional customer experiences, marketing evolving landscape. leaders create a unified and consistent brand image that Understanding the Customer Journey: resonates with customers and drives business growth. Marketing leaders recognize the importance of Data-Driven Decision Making: in the Age of in the Age of understanding the customer journey from end to end. They map out the various touchpoints and interactions a customer Marketing leaders leverage data and analytics to inform has with the brand, both online and offline. By gaining their strategies and tactics. They collect and analyze insights into the customer's motivations, needs, and pain customer data to gain insights into their preferences, Customer Experience Customer Experience behavior, and engagement patterns. By leveraging these points at each stage, marketing leaders can design and optimize marketing strategies to deliver a seamless and insights, marketing leaders can personalize marketing personalized customer experience. campaigns, tailor messaging, and target specific customer segments effectively. Data-driven decision making enables May 2023 | 18 | www.insightssuccess.com May 2023 | 19 | www.insightssuccess.com

marketing leaders to deliver relevant experiences that Emotional Connection and Personalization: exceed customer expectations and drive business growth.’ Marketing leaders recognize that creating an emotional Technology and Automation: connection with customers is a powerful driver of customer experience. They understand the importance of Marketing leaders embrace technology and automation to personalization in marketing efforts. By leveraging streamline and enhance the customer experience. They customer data and employing techniques such as leverage marketing automation platforms, customer personalized messaging, product recommendations, and relationship management (CRM) systems, and artificial tailored offers, marketing leaders can create a sense of intelligence (AI) tools to automate repetitive tasks, individualized attention and relevance. This personalized personalize communications, and deliver targeted content. approach enhances the customer experience, strengthens By leveraging technology, marketing leaders can scale their brand loyalty, and ultimately drives business growth. efforts, optimize efficiency, and provide personalized experiences at scale, contributing to overall business Agile and Customer-Centric Marketing Strategies: growth. Marketing leaders embrace agility in their strategies to Omni-Channel Marketing: adapt quickly to changing customer needs and market dynamics. They employ agile marketing methodologies, Marketing leaders understand that customers expect a such as iterative campaign planning, rapid experimentation, consistent experience across various channels and and real-time optimization. By being responsive and touchpoints. They develop omni-channel marketing customer-centric, marketing leaders can align their efforts strategies that seamlessly integrate online and offline with evolving customer preferences, deliver timely and interactions. By aligning messaging, branding, and relevant experiences, and stay ahead of the competition. customer experiences across multiple channels, such as websites, social media, mobile apps, physical stores, and Employee Empowerment and Collaboration: customer support, marketing leaders create a unified brand presence that enhances the overall customer experience. Marketing leaders understand that delivering exceptional customer experiences requires the collective effort of the entire organization. They empower their teams by providing Building Brand Advocacy: them with the necessary tools, resources, and training. Marketing leaders foster collaboration between marketing, Marketing leaders recognize the power of brand advocacy sales, customer service, and other departments to ensure a in shaping the customer experience. They focus on building seamless customer experience across all touchpoints. By strong relationships with customers, encouraging positive enabling cross-functional collaboration and empowering word-of-mouth, and nurturing brand advocates. By employees to take ownership of the customer experience, providing exceptional experiences and engaging customers marketing leaders drive business growth through a cohesive through personalized interactions, marketing leaders create and customer-centric approach. a loyal customer base that not only drives repeat business but also becomes a powerful source of referrals and positive In the age of customer experience, marketing leadership reviews. plays a pivotal role in shaping the success of organizations. By understanding the customer journey, fostering a Continuous Improvement and Adaptability: customer-centric culture, leveraging data-driven insights, embracing technology, implementing omni-channel Marketing leaders understand that customer experience is strategies, building brand advocacy, and embracing continuous improvement, marketing leaders navigate the an ongoing process that requires continuous improvement and adaptability. They actively seek feedback from complex landscape of customer experience to drive customers, monitor industry trends, and stay updated with business growth. technological advancements. By embracing a culture of continuous learning and improvement, marketing leaders As customer expectations continue to evolve, marketing can stay ahead of the curve, anticipate customer needs, and leaders who prioritize exceptional experiences will proactively adapt their strategies to provide exceptional undoubtedly set their organizations apart and achieve long- experiences that drive business growth. term success. May 2023 | 20 | www.insightssuccess.com May 2023 | 21 | www.insightssuccess.com

Mido M. A Transformative Leader with Immersive Growth Attributes Chishty transformational leader drives innovation and shareholder expectations, to foster innovation, leading inspires new ways of thinking, harnessing a team’s digital transformation and driving betterments in the A A creativity to respond to change. The more you organizations. know about transformational leadership, the better prepared you’ll be to lead in today’s dynamic business environment. Mido, kindly describe for our audience your The world is changing faster than ever before. The strongest professional journey up until now. leaders don’t merely keep up or react to change. Prior to establishing Your Marketing Chief (YMC), I gained They are prepared to meet current needs while staying industry experience at Procter & Gamble, Unilever, focused on the future by being proactive, agile, and PepsiCo, and Nestlé. I hold a Master’s in Business and visionary in their decision-making. Transformational Marketing from Brunel University Business School UK, leaders are constantly open to innovation wherever it may and a Bachelors (Hons) in Economics and Management arise. from the University of Manchester, UK. They constantly look for opportunities to do things I also attended executive programs with top schools, differently and are always open to new ideas, no matter including Stanford GSB, Harvard Business School, USC where those ideas may present themselves. Standing out Marshall, UCLA, and UC Berkeley Haas. with these attributes is Mido M. Chishty, CMO of Your Marketing Chief Ltd. I am a chartered, certified, and certified digital marketer, and an active member of key leadership and marketing Under proficient leadership, the organization aims to deliver bodies including CIM, AMA, DMI, and GCC BDI. In continuous growth whilst balancing consumer needs with addition, I serve on a number of boards providing marketing and leadership guidance. What challenges did you face along the way? At the foundation Most people want to keep the status quo and resist change. Hence only those who really believe they can change things of the stewardship YMC actually do. We are often told to stay in our own lane in our provides are values of growth, careers but that doesn’t enable one to cross over into other areas and grow, and it ensures the status quo in many culture, leadership, innovation, Mido M. Chishty businesses. and balance. These are all CMO Your Marketing How many times have your heard…you don’t have key to ensuring business Chief Ltd experience in this industry or product or market. Are they success. insane? A leader asks the right questions and mobilizes May 2023 | 22 | www.insightssuccess.com May 2023 | 23 | www.insightssuccess.com

behind a vision and purpose, regardless of whether that is in Tell us about your company and its foundation pillar. What will be the next significant change in the What advice would you like to give the next generation shampoos or gaming or energy. That’s real leadership. Our marketing industry, and how are you preparing for it? of aspiring business leaders? lives cut across many different industries, markets and At the foundation of the stewardship YMC provides are products so why our careers shouldn’t? values of growth, culture, leadership, innovation, and We will witness the further empowerment of the CMO, Be real and be maverick and let’s change the world balance. These are all key to ensuring business success. and naturally, they will step into the CEO role. Perhaps a together. What significant impact have you brought to the hybrid role exists – the CEMO – the Chief Executive marketing industry? Due to the nature of the rapidly evolving world, there has and Marketing Officer as we do away with the old become a need for CMOs to broaden their roles and take ways of running Having founded Your Marketing Chief to apply Fast the lead on new initiatives, including being the voice of the companies and Moving Consumer Goods (FMCG) AKA Consumer consumer and customer; designing the company purpose; boards. Is this already Packaged Goods (CPG) best marketing practices across a creating a framework for humanistic leadership and happening? How does number of industries and businesses, I engineered the mindfulness; utilising marketing to drive business growth; a CMO prepare? Keep FUZN™ marketing system which has transformed leading in digital transformation including being the on top of the game and be close to the numerous organisations into marketing, digital and custodian of Big Data, AI, UX, UI, and the metaverse; customer, consumer, innovation leaders. creating sustainability strategy; driving innovation; data, and producing inclusivity programmes; partnering with CEOs sustainability. My career goals and path have been influenced by the and boards; and influencing shareholders. places I have lived, with California, the United Arab What are your goals Emirates (UAE), and the Kingdom of Saudi Arabia (KSA) Each requires robust marketing to all stakeholders – in the upcoming having inspired me the most. consumers, customers, employees, shareholders, industries, future? partners, and change agents. The economy of California is the largest in the USA, estimated at around $3 trillion, and if the state was a stand- I think being dynamic This marketing alphabetisation balances profit and people alone country, it would rank as the world’s fifth largest and working across and, ultimately, planet amelioration. Hence, CMOs are, by economy. This, combined with Cali's innovative spirit and default, becoming CEOs whilst maintaining the CMO geographies tying up its out-of-the-box way of doing things, has created new responsibility, as marketing is everything in the new age of with happening industries, companies, and hubs such as Silicon Valley. blockchain, crypto, web 3.0, and marketing 4.0. places. This keeps us relevant and Mido says, “I love being part of creating those Cali ideas How does your company promote workforce flexibility, cutting edge. It is a and bringing them to the GCC (Gulf Cooperation Council) and what is your role in it? really exciting time to accelerate rapid growth in the region, which then inspires to blend the innovation of its own which in turn calls for further Cali The team works out of Los Angeles, Sydney, London, Californian spirit input. It’s a cycle of innovation that keeps turning and is Dubai, Abu Dhabi, and Riyadh, so it is truly global and with the innovative intoxicating.” flexible, combining remote and face-to-face. leadership in the region. It is truly The GCC includes countries such as KSA and the UAE. What is your take on technology's importance, and how maverick. This Hence, turning to the GCC region, we can see that H.H are you leveraging it? inspired me to create Sheikh Mohammed bin Rashid Al Maktoum (MBR) has put Your Marketing Chief Dubai on the world map with iconic projects such as Burj Tech is super important in marketing as marketeers and to bring the highest Khalifa, Burj Arab, the Palm, and Expo 2020, showcasing leaders need to be at the forefront in driving business level of marketing and Dubai as world-class and an innovation hub. growth, and tech helps in that. Over the years, a number of leadership to regions off the shelf software solutions have emerged combined most deserving of it. Additionally, H.H Sheikh Mohamed bin Zayed bin Sultan with CRM’s and SAAS to make work smarter. That is the core strength of the Al Nahyan (MBZ) has ensured that the UAE and Abu company. I embed into Dhabi shine as a beacon of stability for the region and the In addition, the move into web 3 and the metaverse adds to organisations as CMO world. We are also witnessing H.H Crown Prince this future now a phenomenon that great leaders must so that they emerge Mohammed bin Salman Al Saud (MBS)’ inspirational master. I use tech solutions for marketing, CRM, successful and grow vision to transform KSA with futuristic projects such as sustainability, big data management and AI and it has paid aggressively. NEOM, the Line, and TROJENA. back in spades. May 2023 | 24 | www.insightssuccess.com May 2023 | 25 | www.insightssuccess.com

The Evolving Role of CMOs HowMarketing Leaders areDriving Business Growth? n today's competitive business landscape, marketing proposition. By clearly differentiating their company from leaders play a pivotal role in driving growth and competitors, marketing leaders capture the attention and I achieving organizational objectives. By developing loyalty of customers, ultimately leading to increased market and executing effective marketing strategies, these leaders share and revenue. navigate the ever-changing marketplace, engage customers, and generate revenue. In this article, we will explore the Digital Transformation: key strategies and insights that marketing leaders employ to drive business growth. In today's digital age, marketing leaders embrace digital transformation to drive business growth. They leverage Strategic Alignment: emerging technologies, data analytics, and marketing automation tools to optimize marketing campaigns, target Marketing leaders understand the importance of aligning audiences effectively, and measure results. By harnessing marketing efforts with overall business goals. They the power of data-driven insights, marketing leaders make collaborate with other executives to gain a deep informed decisions and refine their strategies for maximum impact. understanding of the organization's vision and objectives. By incorporating these insights into their marketing Customer Acquisition Strategies: strategies, marketing leaders ensure that their initiatives directly contribute to business growth. Marketing leaders employ various customer acquisition strategies to expand their customer base. They utilize a mix Customer-Centric Approach: of traditional and digital channels, such as advertising, content marketing, social media, and search engine Successful marketing leaders prioritize understanding and meeting customer needs. They conduct thorough market optimization, to reach and attract potential customers. By research, analyze customer insights, and identify target implementing effective acquisition strategies, marketing audiences. By leveraging this knowledge, marketing leaders leaders generate leads and conversions, driving business create personalized and relevant campaigns that resonate growth. with customers, leading to increased engagement, conversions, and ultimately, business growth. Customer Retention and Loyalty: Brand Development and Differentiation: While acquiring new customers is important, marketing leaders understand that customer retention is equally crucial Marketing leaders recognize the power of a strong brand in for sustainable growth. They develop customer retention driving business growth. They invest in building a strategies, loyalty programs, and personalized marketing compelling brand image and communicating a unique value initiatives to engage and retain existing customers. May 2023 | 26 | www.insightssuccess.com May 2023 | 27 | www.insightssuccess.com

By fostering customer loyalty and satisfaction, marketing Continuous Testing and Optimization: leaders increase customer lifetime value and drive repeat business, fueling overall business growth. Marketing leaders embrace a culture of continuous testing and optimization. They conduct A/B testing, run Innovation and Adaptability: experiments, and analyze results to identify the most effective marketing strategies and tactics. By optimizing Marketing leaders continuously innovate and adapt their campaigns, messaging, targeting, and user experience based strategies to stay ahead of the curve. They keep a close eye on data-driven insights, marketing leaders maximize the on market trends, emerging technologies, and changing impact of their efforts and drive business growth by consumer preferences. By embracing innovation and continuously improving marketing performance. exploring new marketing channels and techniques, marketing leaders position their companies as industry Employee Development and Empowerment: leaders and gain a competitive edge, leading to accelerated business growth. Marketing leaders understand that their teams play a critical role in driving business growth. They invest in employee Data-Driven Decision Making: development, training, and empowerment. By fostering a culture of innovation, collaboration, and continuous Marketing leaders leverage data analytics to drive business learning, marketing leaders create a high-performing growth. They analyze marketing performance metrics, marketing team capable of executing strategies that drive customer behavior data, and market trends to make business growth. They provide guidance, mentorship, and informed decisions. By tracking key performance indicators resources to enable their teams to achieve their full (KPIs), such as customer acquisition cost (CAC), customer potential. lifetime value (CLV), and return on investment (ROI), marketing leaders optimize marketing campaigns, allocate Customer Feedback and Market Research: resources effectively, and identify areas for improvement, ultimately driving business growth. Marketing leaders proactively gather customer feedback and conduct market research to gain a deep understanding Collaborative Partnerships: of customer preferences, pain points, and emerging trends. They utilize surveys, focus groups, social listening, and Marketing leaders recognize the power of collaboration and other research methods to capture valuable insights. By strategic partnerships in driving business growth. They seek incorporating these insights into marketing strategies, opportunities to collaborate with complementary marketing leaders develop products, services, and businesses, influencers, or industry experts to expand their campaigns that align with customer needs and desires, reach, tap into new customer segments, and gain credibility. ultimately driving business growth. By joining forces with partners, marketing leaders leverage shared resources, knowledge, and networks to create mutually beneficial growth opportunities. Thought Leadership and Content Marketing: Marketing leaders establish themselves and their organizations as thought leaders within their industry. They develop and share valuable content through various channels, such as blogs, webinars, podcasts, and social media. By providing insights, expertise, and educational content, marketing leaders position themselves as trusted authorities, attract a loyal audience, and drive business growth through increased brand awareness, credibility, and lead generation. May 2023 | 28 | www.insightssuccess.com

Most Influential CMOs to Follow in 2023

Most Influential CMOs to Follow in 2023

Presentation Transcript

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