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This edition features a handful of The 10 Most Influential Women In Marketing leaders across several sectors that are at the forefront of leading us into a digital future
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Cheryl Guerin: Shaping the Future of Marketing with Technology and Humanity Cheryl Guerin has established herself as a leader committed to inspiring business decisions, new offerings, and communications across the company. As an Executive Vice President at Mastercard, Cheryl drives the company’s global marketing efforts and brand strategy. Her expertise and leadership have helped Mastercard establish itself as a purpose-driven brand committed to creating a more inclusive and sustainable world.
With a deep understanding of the power of human connection and the importance of authenticity in marketing, Cheryl has been instrumental in shaping the company’s approach in Human-to-Human marketing. Her contributions to the industry have been recognized with numerous awards and accolades, cementing her reputation as a visionary leader and a trailblazer in marketing. Cheryl has had a fantastic journey in her career! Her passion for marketing and advertising began in college when she participated in the American Advertising Federation student competition. After college, Cheryl joined the ad agency side of the business, gaining experience working with many companies.
Andrea Sengara: Reaching Consumer’s Hearts, Minds and Spirits As a seasoned global marketing leader, Andrea Sengara is passionate about the opportunity to unleash the potential of brands and people – and is fortunate to be able to do that every day with the great people at Campari Group. She joined Campari America in 2020 with more than two decades of experience within the beverage alcohol industry in senior leadership roles across Diageo, Combs Enterprises, and Most Hennessy LVMH. She enjoys connecting her brands with culture in powerful new ways, pushing boundaries, uncovering and leveraging insights, and launching innovative strategies that ignite transformational growth.
Roshni Wijayasinha: A Visionary Breaking Barriers and Building Empires As the world continues to embrace the digital era, marketing has become a crucial tool in the success of businesses. It takes a skilled and experienced marketing leader to navigate the ever-changing landscape and help companies achieve their goals. This is where Roshni Wijayasinha, the CEO of Prosh Marketing, comes in. With years of experience under her belt, Roshni has proven herself to be a true master in the marketing industry. Roshni’s passion for mentoring and sharing knowledge extends to her work at Prosh Marketing, where she provides equal opportunities to all and fosters a positive and inclusive work environment. With a commitment to staying up-to-date with the latest industry trends, Roshni is a member of the Forbes Communication Council sharing her insights and experiences with peers in the industry.
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