The Most Impactful Entrepreneurs to Follow in 2023

www.insightssuccess.com VOL-07 | ISSUE-01 | 2023 Leadership Aspects Exploring the Traits of Transforma?ve Leaders Tech-Leaders Impact of Technology on Leadership Approaches Ellie Shefi Founder & President MTC Consul?ng Made to Change the World™, Inc.; and Made to Change the World™ Publishing

Leadership is the Capacity to Translate Vision into Reality

The Attributes of ntrepreneurship has always been a catalyst for The latest edition of Insights Success, ‘The Most innovation, economic growth, and societal change. Impactful Entrepreneurs to Follow in 2023,’ features E In the dynamic world of business, there are certain remarkable entrepreneurs making their mark on the world. Excellence individuals who stand out as visionary leaders, driving Basking in the reflected glory with a track record, the significant impact through their entrepreneurial endeavours. potential for future impact, and the significance of their It is crucial to identify and follow the footsteps of these contributions. impactful entrepreneurs who are shaping industries, disrupting traditional norms, and pushing the boundaries of The year 2023 holds tremendous promise for entrepreneurs what is possible. who are driven to create positive change. By following the journeys of these impactful entrepreneurs, you will gain These entrepreneurs represent various sectors, including insights into their visionary thinking, innovative solutions, technology, sustainability, healthcare, finance, and social and their ability to navigate the challenges of our rapidly entrepreneurship. They have demonstrated exceptional evolving world. So, fasten your seatbelts and prepare to leadership skills, innovative thinking, and a relentless embark on a journey of inspiration, entrepreneurship and pursuit of their goals. By following their journeys, you will the pursuit of impactful change alongside these remarkable gain valuable insights into their approaches, strategies, and individuals. philosophies that have led them to success. Editors In a rapidly changing business landscape, staying abreast of the ideas and initiatives of these impactful entrepreneurs can provide inspiration, guidance, and opportunities for collaboration. Their stories not only offer valuable lessons for aspiring entrepreneurs but also serve as a source of Note motivation for anyone seeking to make a positive difference in the world.

C X O The Power of Narra?ve 22 Andy Harne? 28 Cover Pamela Garmon Johnson 34 STORY Leadership Aspects Exploring the Traits of Transforma?ve 18 A r t i c l e s Leaders 08 Tech-Leaders Impact of Technology on Leadership 30 Approaches C O N T E N T S

Editor-in-Chief Merry D'Souza Deputy Editor Executive Editor Assistant Editors Abhishek Joshi Jenny Fernandes Anish Miller Art & Design Director Associate Designer Visualizer David King Revati Badkas Ankita Pandharpure Senior Sales Manager Business Development Manager Sihanee M., Rouniyar A. Peter Collins, Niwrutti Sawant Marketing Manager Sales Executives John Matthew David, Martin Technical Head Business Development Executives Company Name Featured Person Brief Jacob Smile Steve, Joe Anastasia a senior marketing professional with 14 years of Anastasia Kuzmenko IEC Telecom Global experience across multiple industries, including satcom, VP-Marketing & iec-telecom.com oil&gas, and aviation. Communications Technical Specialist Digital Marketing Manager Dominique T. Prachi Mokashi Andy plays an essential role as WLMN continues to work Willow Lake Métis Nation Andy Harnett towards economic sustainability. wlmn.ca CEO Research Analyst SME-SMO Executive Frank Adams Sagar Lahigade Ellie Shefi is a strategist, leadership consultant, and corporate MTC Consulting Ellie Shefi trainer who helps organizations optimize their culture and ellieshefi.com/ Founder & President individuals expand their influence. consultingconnect Database Management Technology Consultant Circulation Manager With 26 years of experience as a catalyst for change in the Pamela Garmon American Heart Association Stella Andrew David Stokes Robert Brown health sector, Pamela brings an empowering and innovative Johnson heart.org energy to this work. VP sales@insightssuccess.com Nominated for 40 Under 40, Steven is the President & Founder July, 2023 Matchstick Inc. Steven Leeper of Matchstick, a Houston-based executive search and matchstickllc.com Founder consulting firm. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Copyright © 2023 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

Ellie Shefi Founder & President MTC Consul?ng Made to Change the World™, Inc.; and Made to Change the World™ Publishing Coaches and mentors who are further along in the journey are invaluable for helping you anticipate obstacles, identify blindspots, and bridge gaps. They model best practices, help you think outside the box, and empower you to take action. C O V E R S T O R Y

The Most Impac?ul Entrepreneurs to Follow in 2023 “Knowing your story is the key to understanding yourself, disposable income, so, even from a young age, she worked your mission, and your purpose. Sharing your story is the as tutor, proofreader, and dance teacher to help out and pay key to empowering your impact in the world.” for her teenager extras like concerts, clothes, and movies. She mastered the art of the hustle early! This proved llie Shefi says 2023 is the year of your story. While fortuitous when she took a break from higher education to you are the living manifestation of all that’s earn more tuition money and followed a job in management E happened to you—the events and people and facts training that led her from California to Texas. Only the job of your life that have influenced you up to this point—your turned out to be a closed door. She knew that she needed to story is how you present this to yourself and to the world. be resilient. The entrepreneurship that had started as a It’s how you perceive everything that’s gone into shaping necessity when she was very young became the rock on the unique being that is you. And it’s the perspective you which she built the rest of her life. apply to those facts in order to harness those events and influences to determine how they will shape your future … Though in Texas with no job, no home, no connections, she the next chapters of your story. knew she was good at connecting with people, with motivating them, and teaching them how to hustle—just as According to Ellie, knowing your story is the key to she did! She decided to open her own management training understanding yourself, your mission, and your purpose, center. So, she rented office space instead of apartment and sharing your story is the key to empowering your space, and, while living out of her car, she recruited and impact in the world. trained people for companies that contracted with her. Within a year, she had built up a lucrative entrepreneurship She emphasizes that when you know and share your unique that paid for her housing and enabled her to save money for story and espouse your purpose, what you are uniquely her tuition so she could finish college! That was when she meant to do, you also learn how to prosper from it. Your knew she was destined to become a master problem solver! story is what makes you stand out. It likewise makes your business and your brand stand out. It’s all that makes you After college came law school—a lifelong dream born of YOU—it’s the one-of-kind combination of everything her desire to make a difference, fight injustice, and help you’ve learned and experienced throughout your life—from others! And in this, she has truly succeeded! For more than traditional education to lessons learned through failures and two decades, Ellie has used her voice as a force for good, getting knocked down but getting up again! The story of working as an advisor to universities on discrimination these hard-learned and hard-earned lessons are what will rights, as a staff attorney in the judiciary, and as an advocate position you as the go-to expert in your field while for many human rights-related causes. Ellie serves on the establishing your credibility and authority—in essence, leadership councils and advisory boards of nonprofits your brand. Your story is the rock-solid foundation of your focused on human rights, civil rights, fighting human brand. It’s the gateway to the life, business, and impact that trafficking, disaster recovery, criminal justice reform, you desire. and ending mass atrocities. In fact, she was Women in Law’s Discrimination & Human Rights Lawyer of the Let’s hear more from Ellie about how she became a Year 2022. powerhouse consultant and advisor to organizations, governments, NGOs, and individuals, and learn how she Now Ellie combines her advocacy and law experience with helps her clients tell and sell their stories to build their her entrepreneurship expertise in her various consulting and brand and amplify their impact in the world! coaching services. Through MTC Consulting, she helps companies develop corporate practices that create a more From Mastering the Art of the Hustle to One of the diverse, inclusive, and participatory culture where their I believe that the best way to Most Impactful Entrepreneurs to Watch in 2023 employees are seen as a whole person and have a platform and a voice. Ellie also works with high-achieving women to innovate and adapt to changes The entrepreneurship that had started as a necessity when help them reclaim their voice and advocate for themselves in the industry is to go straight she was very young became the rock on which she built the and their families. She founded and manages Made to TM rest of her life. Change the World Publishing, a full-service, independent to the source - your clients. publishing house through which mission-driven individuals Ever since she was young, Ellie has been a passionate share their message and forge their brand. entrepreneur. Her family didn’t have much in the way of

For Ellie, this success is thrilling not just as a coach and Ellie has also recognized that entrepreneurs need to publisher, but because there is nothing better than seeing overcome their own Zoom and learning fatigue, as well as her clients get clear on their vision, find their voice, take that of their ideal clients. They need to learn how to control of their destiny, and create the brand the business strategically create powerful, engaging 5-star client the impact and the life they love. experiences. For her, such client experiences include deeply immersive and individualized workshops where clients Overcoming Current Challenges Facing leave with their book manuscript, their story bank and Entrepreneurs signature talk, their monetization strategy and customized action plan for building a business, or their step-by-step Client experiences include deeply immersive and strategy to get media bookings. individualized workshops. My mission is to Innovating and Adapting to Changes in the While 2023 has started with a bang for Ellie, she’s fully Industry change the world aware that entrepreneurs are nonetheless facing plenty of and empower challenges. To best stay on top of her industry, Ellie remains immersed and comes from a place of service. others to do the First and foremost, entrepreneurs need to cut through the same. noise and distinguish themselves. That’s a huge part of what Ellie believes that the best way to innovate and adapt to TM drove Ellie to launch her Best-Selling Book Bootcamp changes in the industry is to go straight to the source—her and Made to Change the World™ Publishing. She cannot clients. She doesn’t look to third parties to discern trends emphasize enough that your story is your superpower! It’s after they’ve begun. Rather, she asks her clients what they the vehicle that sells your brand because it reaches your want and what they need. Then, based on their responses, right-fit clients and delivers your unique impact. You must she innovates, creates, and delivers the services and tell it! products they’re asking for. She also stays attuned to the ancillary and complementary needs her clients have, then finds a way to meet those needs! TM And she offers her Best-Selling Book Bootcamp , their heads and into readers’ hands. Knowing that book TM TM Monetize Your Message , and Master the Media writing is essential to getting one’s story out into the world, programs to help entrepreneurs and leaders become global which is the foundation of building one’s brand, she brands through writing and publishing best-selling books, realized that she needed to encourage not just aspiring speaking on stages, and being featured in the media. writers but all experts, changemakers, and burgeoning Through all of these services, Ellie offers platforms to entrepreneurs to tell their stories. everyday people where they have an opportunity to tell TM their story and amplify their impact in the world. And so began her Best-Selling Book Bootcamp workshops. During these semi-private, weeklong programs, It’s no wonder Ellie is considered one of the most impactful Ellie harnesses her 20+ years of writing, ghostwriting, and publishing experience, plus her expertise as a multiple #1 entrepreneurs to follow in 2023! international best-selling author, member of the National 2023—The Year of Your Story Academy of Best-Selling Authors, and Quilly Award recipient to guide writers in a step-by-step, no fluff, hands- Book writing is essential to getting one’s story out into the on manner to write their books. world, which is the foundation of building one’s brand. Already, Ellie has achieved a 100 percent success rate! One This year, Ellie is particularly proud of her Best-Selling hundred percent of individuals who have participated in her TM TM Book Bootcamp and her publishing house. Ellie launched Best-Selling Book Bootcamp workshops have TM Made to Change the World Publishing in 2020 during the successfully written their book in a week and 100 percent of TM height of the pandemic. At the same time, she coached the books published by Made to Change the World individuals who wanted to write books to get them out of Publishing have become bestsellers!

industries and disciplines is how entrepreneurs continuously learn new lessons and advance in their success. Coaches and mentors who are further along in the journey are invaluable for helping you anticipate obstacles, identify blindspots, and bridge gaps. They model best practices, help you think outside the box, and empower you to take action. They allow you to condense decades into days so you can go further, faster, with greater clarity and ease, all while avoiding costly mistakes. She observes that success takes a village and no one successful does it alone. She notes that if presidents have advisors and championship teams have coaches, you should too! Reflecting Her Mission in Everything She Does Her mission is to change the world! Ellie proudly declares that her mission is to change the world and empower others to do the same! And because she Your story is your works and offers her services in alignment with her purpose, that mission imbues her company and permeates superpower. It's all of her services. your vehicle to Not only does she want the organizations and individuals reach your right-fit with whom she consults and coaches to succeed business- wise, but once fully aligned in their own mission and clients and deliver purpose, they’ll create impact in the lives of their families, their communities, and ultimately, the world. It’s a ripple your unique In addition to focusing on the “who,” Ellie also stays clear effect that Ellie is proud to kickstart! on the “how.” To best stay on top of her industry, keeps her impact. finger on the pulse of the latest developments through life- Thank you, Ellie, for all that you do and for being one of long learning, full immersion, and asking insightful the most impactful entrepreneurs to follow in 2023! questions, and she comes from a place of service. She serves powerfully, adds massive value, and over-delivers. To connect with Ellie and learn more about her work, please She consistently shows her clients that she values and visit: ellieshefi.com appreciates them, even through simple acknowledgments like sending birthday cards. She is consistent and clear in her communication and nurtures an inclusive community of which her clients are proud. Ellie’s Advice to Aspiring Entrepreneurs The gift of coaches and mentors. Ellie believes that the most powerful gift aspiring entrepreneurs can give themselves is the gift of coaches and mentors. She believes there’s a reason the old adages “you don’t know what you don’t know” and “you can’t see the forest through the trees” remain popular. Seeking insights, guidance, and advice from experts across a range of

Leadership Aspects Exploring the Traits ofTransformative Transformative Transformative Leaders eadership plays a pivotal role in driving organizational success and societal progress. While L different leadership styles exist, transformative leadership has emerged as a highly effective approach in bringing about meaningful change and inspiring followers to reach their full potential. Transformative leaders possess a unique set of traits that distinguish them from other leadership styles. In this article, we will delve into the key traits of transformative leaders and explore how they contribute to their ability to create lasting impact. July 2023 | 18 | www.insightssuccess.com July 2023 | 19 | www.insightssuccess.com

Visionary Thinking example, consistently demonstrating a strong work ethic and a commitment to excellence. Transformative leaders possess a clear and compelling vision for the future. They are able to articulate a purpose Adaptability and Resilience that resonates with others and inspires them to join in the pursuit of a shared goal. These leaders can see beyond the Transformative leaders are adaptable and resilient in the present challenges and envision a better future, and they face of challenges and uncertainty. They embrace change as effectively communicate this vision to their followers, an opportunity for growth and guide their teams through fueling their motivation and commitment. periods of transition. These leaders remain calm and composed under pressure, inspiring confidence in their Authenticity followers and enabling them to navigate complex situations with confidence. Authenticity is a fundamental trait of transformative leaders. They are genuine, transparent, and true to their Transformative leaders possess a unique combination of values and beliefs. By leading with authenticity, they build visionary thinking, authenticity, empathy, intellectual trust and credibility with their followers, fostering an stimulation, inspirational motivation, adaptability, and environment of openness and collaboration. Authentic resilience. Their ability to inspire and empower others to leaders also encourage others to embrace their own reach their full potential distinguishes them as effective authenticity, creating a culture that values diversity and leaders who drive meaningful change. By understanding individual strengths. and cultivating these traits, aspiring leaders can develop their own transformative leadership style and contribute to Empathy and Emotional Intelligence creating a better future for their organizations and society as a whole. Transformative leaders possess a high degree of empathy and emotional intelligence. They understand the emotions and perspectives of their followers and demonstrate genuine concern for their well-being. By empathizing with others, they build strong relationships and create a sense of belonging. These leaders are skilled at active listening and are responsive to the needs and concerns of their team members. Intellectual Stimulation Transformative leaders challenge the status quo and promote a culture of intellectual stimulation. They encourage their followers to think critically, question assumptions, and explore innovative ideas. By fostering an environment that values learning and growth, transformative leaders empower their teams to unleash their creative potential and find new solutions to complex problems. Inspirational Motivation Transformative leaders inspire and motivate their followers to achieve greatness. They set high expectations and provide support and encouragement along the way. Through their own passion and enthusiasm, they ignite a sense of purpose and dedication in their teams. These leaders lead by July 2023 | 20 | www.insightssuccess.com

CXO The Power of NARRATIVE he world is driven by storytelling. Brands rise and How would you characterise the current market? What fall in the function of customer loyalty. Marketers are the prevailing trends? T create legends for customers to love and follow. CIO Look approached Anastasia Kuzmenko, VP of As of 2022, the creator economy market size was estimated Marketing & Communication at IEC Telecom Group, to at $104.2 billion, more than double its value since 2019. shed light on recent developments and explain the role of IT technologies in this process. 50 million people contribute to the industry, with 2 million being professional creators. As the content market evolves, About Anastasia Kuzmenko stakeholders polarise around relevant channels. Influencers reign predominantly on YouTube and TikTok. We check A marketing professional with 14+ years of experience peer-to-peer reviews on Booking.com and Trip Advisor. across multiple industries, including satcom, oil&gas, and Amazon and AliExpress are perfect platforms for B2C aviation, Anastasia has been recognised as a top performer promotions. LinkedIn is all about B2B. Lastly, G2P by prestigious industry awards, including Thuraya “Best relations heavily leverage such platforms as Twitter. We Marketing Campaign” in 2018, 2021 and 2022. depend on social media channels to guide our attention in the infinite ocean of information, and we tend to follow Recently appointed as Head of Strategic Partnerships & content-makers whose stories we can trust. Communication at the Ukrainian Business Council in the UAE, she is regularly featured as a woman in leadership by This naturally explains the fact that “Influencer/Content international business editions and invited as a speaker at Creator” is the fourth most popular dream job among Gen professional and educational events. Z. According to a market study, micro-influencers earn about $500 per post, while revenues of macro-influencers Anastasia holds an Executive MBA degree with distinction span range between $3K and $500K. from Hult International Business School. The content market is a very lucrative place for start-ups. You recently delivered a keynote speech about the For instance, in 2021, this market was valued at $5 billion. Power of Narrative at the CMO Show Middle East. In a The economic downturn made investors pull back in 2022. nutshell, what is it about? However, the rise of new technology gives a second wind to this niche, and I believe we’ll see lots of developments on Anastasia Attention spans have significantly decreased. In the year this front in the near future. 2000, it was 12 seconds. Today, on average, it is about 8 Kuzmenko seconds. The pressure on marketers keeps growing as we Content marketing has also become a driving force in the have less and less time to engage with end-users. The role corporate and political worlds. Brands and statesmen of content creation has increased exponentially. leverage various media channels to build relationships with their target pool. In one way, it may open the door for We have only one shot sometimes, and it must be right. manipulation, but on the other hand, it also incites Messaging needs to be lean and straight to the point. This is storytellers to deliver more qualitative content. Blunt where the power of narrative comes into play. The narrative advertisement is replaced by persuasive and fact-driven is not limited to creative copywriting. It is a brand promise, dialogues, materialised in photo reports, case studies, live- wrapped in the shape and form appealing to the customer. It stream videos, and so on. is the informational product that gets sold before the service or physical order reaches the end destination. July 2023 | 22 | www.insightssuccess.com July 2023 | 23 | www.insightssuccess.com

How do new technologies fit the picture, and which one Is it worth it? Yes. Companies that implemented AI report to follow in 2023? 2x satisfaction in meeting marketing objectives and 8X return on investment on marketing expenses. It is no news that MARTECH (marketing technology) shapes the power of narrative today. What would be your predictions for marketing communications? Speaking of 2023, I’d start, of course, with AI-generative platforms. Chat GPT is already changing the way we search I think we need to accept the fact that we are moving for information and deliver content. Just look at its stellar towards virtual storytelling. Whether we like it or not, but journey. Chat GPT was launched on November 30, 2022. In the METAVERSE is real and evolving fast. The market was just two months, the platform had 100 million active users. valued at $61.8 billion in 2022 and is expected to grow at In 2022, Chat GPT made about $10 million in revenue. The 47% CAGR to $426.9 by 2027. projected revenue for 2023 is $200 million and $1 billion by 2024. Yes, it is not mainstream just yet due to its high adoption cost. However, it is just a matter of time before hardware While ChatGPT had the advantage of the first mover, Open will become more affordable. AI has to watch out for the competition that is rising fast. Band by Google and Bing by Microsoft are fighting for a How will that affect marketing communication? First of all, share of this pie. And the story is unfolding as we speak. it is a shift from static to dynamic storytelling. We’ll have to develop multiple narratives based on different choices made Both platforms were launched in February 2023. Google by end-users. Harnessing AI will be crucial to ensure real- rushed the announcement for Bard to be ahead of Bing, yet time personalised delivery of information in this highly this did not play out so well, as the product was still in the interactive ecosystem. testing mode. When Bing launched its AI chat, Alphabet’s stock lost 16% of value (reflecting in $160 billion). NFTs will gain more power in the marketing world too. NFTs are not only cryptographic tokens; they are message Just as Microsoft seemed to take over, the story had another carriers of which future content creators need to be aware. th twist. On May 11 , Google introduced a range of updates NFTs can be used to showcase membership & association, and new features at the annual Google I/O conference in which could be instrumental to educational institutions and Mountain View, bumping Alphabet’s share price back by professional organisations. They can be used for loyalty & 8%. rewards programs within the hospitality sector. Last, but not the least, it is about branded collectables. These are AI chats are undoubtedly enjoying momentum, but there especially in high demand in the fashion industry, where are other important technologies to follow. One of them is brands can drive margins based on exclusivity with minimal CDP (customer data platform). production costs. It is more and more challenging to win customers with What would be your piece of advice to aspiring generic content. According to statistics, brand loyalty is marketers? decreasing, with 40% of users open to the idea of switching from one brand to another. “In the beginning, was the word,” a famous quote that needs no introduction. Communication is the distinctive To remain relevant, we need to not only know our end- trait that defines humankind. When starting a campaign, users, but also be able to forecast their demand. think of the story you wish to tell. Be sure you believe in it first and then translate it in a way that appeals to your end- This is what CDPs are for. They enable hyper- user. personalisation of user journeys based on the insights generated from multiple touch points (including personal Technologies change the way we communicate, but the data, purchase behaviour, and more). essence remains the same. The power of narrative persists through millennia and will continue to guide us in the future. July 2023 | 24 | www.insightssuccess.com

CXO illow Lake MÃ©tis Group (WLMG) is The Board of Directors identified five key strategies delighted to announce the appointment of a new (Operational Excellence and Innovation; Financial Impact W Board of Directors necessary to preserve the and Results; Environmental, Social and Governance; independence of our group of companies. This development Growth; Accountability) to support resource growth and comes at a time of significant growth that further strength- home building. ens our position as Northern Alberta's partner of choice. The newly formed Board of Directors will oversee our “We are excited about this exciting journey because the new business activities as a separate entity from Willow Lake Board of Directors will support us to achieve more,” added MÃ©tis National (WLMN). With these feedbacks, we aim Harnett. “We are committed to creating opportunities for to strengthen the structure of our organization and make it our communities while promoting well-being.” Willow more successful. Lake MÃ©tis Group. sectors for Incentives. Guided by a strong commitment to environmental, social and gover- Our partnership with 11 industry leaders makes us the nance principles, their mission is to achieve sustainable Native partner of choice as we expand our Wood Buffalo development, even respecting their heritage and being location. Andy Harnett, CEO of WLMG, said, “I have full committed to orderly work. confidence in the work and experience of our Board of Directors. Through the work we have done with this team Willow Lake MÃ©tis Group strives to be the Aboriginal of talented people, we have provided the necessary controls partner of choice in resource and infrastructure develop- and structures for our country and society. ment, delivering value, preserving Aboriginal culture and knowledge, and excelling in leadership, relationships and The success of our community Catherine Koch Dan Forigo management. They exist in Willow Lake Metis Nation to Mike Daley Saad Rahali Conor Chell Detailed information improve the quality of life for their citizens and all the on each member is available on the WLMG website and in communities they serve. a span of a few months, WLMG will be promoting each member through our social media channels. Willow Lake MÃ©tis Board of Directors: Mike Daley, Conor Chell, Saad Rahali, Dan Forigo, Catherine Koch (left to right) The group recently held a two-day meeting in the Edmon- ton area. and main idea. This valuable meeting confirms that our team is now ready to take WLMG to new heights. Our unwavering commitment and commitment to advocacy demonstrates that our commitment to achieving these goals outlined in WLMN's 5-year plan is unmatched. July 2023 | 28 | www.insightssuccess.com July 2023 | 29 | www.insightssuccess.com

Tech-Leaders Impactof Technology on on onLeadership Leadership Leadership Approaches n today's fast-paced and digitally driven world, technology has become an integral part of our daily I lives, transforming various aspects of society, including the way we lead and manage teams. The integration of technology into leadership approaches has revolutionized traditional methods, enabling leaders to enhance their effectiveness, improve communication, and drive organizational success. In this article, we will explore the profound impact of technology on leadership approaches and how it has reshaped the dynamics of leadership in the modern era. Enhanced Communication and Collaboration One of the most significant impacts of technology on leadership is the facilitation of communication and collaboration. Technology tools such as instant messaging, July 2023 | 30 | www.insightssuccess.com July 2023 | 31 | www.insightssuccess.com

video conferencing, and project management platforms Continuous Learning and Development have made it easier for leaders to connect with their teams, regardless of geographical barriers. Leaders can now Technology has revolutionized learning and development communicate in real-time, share ideas, provide feedback, opportunities for leaders. Online learning platforms, and coordinate tasks more efficiently. This seamless webinars, and virtual conferences provide leaders with communication fosters collaboration breaks down silos, and instant access to a wealth of knowledge and expertise from promotes a more inclusive and cohesive work environment. around the world. Leaders can stay updated on the latest trends, acquire new skills, and expand their professional Access to Information and Data-driven Decision Making networks without the constraints of time or location. This continuous learning culture promotes personal growth, Technology has revolutionized the way leaders access and enhances leadership capabilities, and enables leaders to analyze information, enabling data-driven decision making. adapt to the rapidly evolving business landscape. With the abundance of digital platforms and tools, leaders can gather real-time data, monitor key performance Technology has had a profound impact on leadership indicators, and gain insights into various aspects of their approaches, transforming the way leaders communicate, organization. This access to information empowers leaders make decisions, manage teams, and drive organizational to make informed decisions, identify trends, and respond success. The integration of technology has enhanced swiftly to emerging opportunities or challenges. Data- communication and collaboration, facilitated data-driven driven leadership approaches result in more accurate decision making, enabled remote leadership, streamlined predictions, better resource allocation, and improved overall processes through automation, and provided continuous organizational performance. learning opportunities. As technology continues to evolve, leaders must embrace and leverage its potential to stay ahead of the curve and effectively navigate the challenges Remote Leadership and Flexible Work Arrangements and opportunities of the digital age. Advancements in technology have also facilitated remote leadership and flexible work arrangements. Leaders can effectively manage and guide teams spread across different locations through virtual collaboration tools, cloud-based project management systems, and online team platforms. This flexibility allows leaders to tap into a global talent pool, foster a diverse workforce, and promote work-life balance. Remote leadership also encourages autonomy and self-motivation among team members, leading to increased productivity and job satisfaction. Automation and Streamlined Processes The integration of technology in leadership approaches has led to increased automation and streamlined processes. Leaders can leverage automation tools and artificial intelligence to optimize routine tasks, allowing them to focus on more strategic initiatives. Automation reduces human error, enhances efficiency, and frees up time for leaders to engage in higher-level decision making and provide guidance to their teams. Streamlined processes also lead to cost savings and a more agile and adaptable organization. July 2023 | 32 | www.insightssuccess.com

CXO Pamela serves as Pamela National Vice- President, Health Equity and Garmon Johnson Partnerships and National Executive ommunity health workers play a vital role in community health workers with evidence-based guidelines, Director for the National connecting communities with clinical services, protocols, and algorithms for diagnosing and managing Hypertension Control C especially in under-invested communities. common health conditions. These tools help community Initiative for the American Emerging technologies can greatly enhance the scalability health workers make informed decisions and deliver Heart Association, where she of community-to-clinical linkages and improve overall standardized care. is responsible for leading the health outcomes. The technologies can be beneficial and strategic planning for improving sustainable if they are community and patient-centered. If Data Analytics and Artificial Intelligence (AI): Advanced the health of communities across the technologies do not incorporate health and digital analytics and AI techniques can analyze large volumes of the United States by identifying strategies, then the unintended consequences are greater health data collected by community health workers. These opportunities with powerful health disparities. technologies can identify patterns, predict disease partnerships to impact transformative lifestyle outbreaks, prioritize interventions, and provide insights to and community change. Pamela has 20+ years of Here are some examples of emerging technologies that can improve community health programs. AI can also assist in strategic planning, change management, be utilized by community health workers: automated triaging and preliminary diagnosis, empowering marketing and accounting experience and is community health workers with diagnostic support. passionate about empowering individuals, Mobile Health (mHealth) Solutions: Mobile technologies communities and corporations to be such as smartphones, tablets, and wearable devices can be Social Navigation Platforms: Mapping tools and agents for change. used by community health workers to collect and transmit navigation applications can help community health workers identify the location of social services, health facilities, and health data, provide education and counseling, and facilitate Pamela received her Bachelor of Science communication with healthcare providers. mHealth other resources. These technologies assist in planning and in Accounting from the University of solutions can also enable remote monitoring of patients, optimizing outreach activities, enabling community health North Texas in Denton, Texas and her enhancing follow-up care, treatment adherence and linkage workers to efficiently navigate and reach the most at-risk Master of Business Administration populations. to social services (i.e., housing, food, transportation and from Southern Methodist University employment). Training and Education Platforms: Online training in Dallas, Texas. Pamela is a Board Telemedicine and Teleconsultation: Telemedicine allows platforms, e-learning modules, and virtual simulations can Member for the CHIArts community health workers to connect remotely with provide community health workers with continuous Foundation, now (Corewell Health healthcare professionals, enabling them to consult on education, skill-building, and capacity development. These South) Spectrum Health Lakeland, complex cases, receive guidance, and make informed platforms enhance their knowledge, improve their a Council Member for Babson decisions. Teleconsultation platforms, through audio, video, competencies, and ensure they stay updated with the latest Women of Excellence Coach. or text-based communication, facilitate real-time healthcare practices. interactions, reducing the need for physical referrals or She is a distinguished member of transfers. It's important to note that while these emerging Alpha Kappa Alpha Sorority Inc., technologies offer significant potential, their successful The Links, Incorporated, Jack Electronic Health Records (EHRs): Implementing implementation requires considering factors such as and Jill of America, Inc., electronic health records in community health settings helps health/digital literacy, infrastructure availability, privacy American Marketing streamline data management, enhance information sharing, and security concerns, cultural relevancy, and equitable Association, the McKinsey Black and improve care coordination. Community health workers access to technology. Community engagement and Executive Leadership Program, can record and access patient information, update treatment collaboration with local stakeholders are crucial to ensure and a Lifetime Member of the plans, and ensure continuity of care between community the effective integration of these technologies into existing National Black MBA Association. and clinical settings. The Community Health Worker may healthcare systems. Pamela is married to Robert also assist with health and digital literacy by engaging the Johnson, Chief Equity Officer at Bezos Therefore, establishing trust among stakeholders is key to patient over time which also builds trust. Academy. ensuring a successful deployment strategy and sustainable program model. Decision Support Tools: Decision support tools, such as mobile applications or software solutions, can provide July 2023 | 34 | www.ins ightssuccess.com July 2023 | 35 | www.insightssuccess.com

The Most Impactful Entrepreneurs to Follow in 2023

The Most Impactful Entrepreneurs to Follow in 2023

Presentation Transcript

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Top Most Impactful Healthcare Leaders to Watch in 2023

World’s Most Powerful Entrepreneurs in the Middle East, 2023

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