Trailblazing Women Empowering Change in Healthcare for 2024

1. June Issue 10 2024

2. The most common way people give up their power is by thinking they don't have any.

4. Editor’s The Empathetic Edge in Healthcare Leadership Note

5. L While these qualities are not gender-specific, it is observed that many women bring an additional layer of empathy and intuition to their roles, often nurturing environments where both patients and healthcare professionals thrive. eadership in healthcare demands a unique blend of skills: scientific acumen, business savvy, and above all, a profound understanding of human needs. we continue to break down barriers and create opportunities for diverse voices to be heard? How might we all, regardless of gender, learn from these examples of empathetic and innovative leadership? This edition titled, 'Trailblazing Women: Empowering Change in Healthcare for 2024' is more than a collection of profiles—it's a call to action. Let's use these stories as inspiration to cultivate a healthcare system that is more compassionate, more inclusive, and ultimately, more effective. In the following pages, you'll meet an inspiring array of women who are redefining what it means to lead in healthcare. From pioneering researchers to visionary administrators, these trailblazers are tackling some of the most pressing challenges in the field with creativity, resilience, and relentless dedication. Embark on a journey of discovery and inspiration. Their stories serve not only as a celebration of achievement but also as a guide for aspiring healthcare professionals. They remind us that diversity in leadership isn't just about fairness—it's about harnessing the full spectrum of human potential to improve health outcomes for all. As you read about these extraordinary women, I invite you to reflect on the future of healthcare leadership. How can Natalie May Natalie May - Natalie May

6. Contents CXO 30 Pro?les 18 Anne Lisa Fredriksson The Future of Medication Management Articles Lisa Varley Rising Above Challenges in Healthcare Leadership 14 Cultivating a Culture of Inclusion Fostering Women's Leadership in the Male-Dominated Healthcare Industry 26 Roberta Perry Turning Challenges into Opportunities in the World of Natural Skincare 22 Rede?ning Healthcare Leadership Recognizing the Unique Strengths of Women Leaders

7. Cover Story 08 Anne Borgman Transforming Oncology Through Innovation

8. Editor-in-Chief Chidiebere Moses Ogbodo Managing Editor Pearl Shaw Executive Editor Natalie May Visualiser David King Art & Design Head Samuel Martinez Co-designer Paul Belin Art & Picture Editor Grace Brown Business Development Manager Emily Jones Marketing Manager Bill Thompson Business Development Executives Anna Smith, Jack Miller Sales Executives Mike, Carl, Bill Technical Consultants David, Robert Assistant Technical Head Joseph Taylor Technical Head Jacob Smile Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executive Gemson Alina Sege Daniel Jones Research Analyst Eric Smith Circulation Manager James Carter sales@insightscare.com June, 2024 Contact Us: Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - +1614-602-4132 Email: info@insightscare.com For Subscription: www.insightscare.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ We are also available on : Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. TRAILBLAZING WOMEN: EMPOWERING CHANGE IN HEALTHCARE FOR 2024 Featuring Person Company Brief Anne Borgman, M.D., is a distinguished oncology expert with over 20 years of experience, renowned for her innovative leadership and commitment to advancing patient care in drug development. Sutro Biopharma, Inc. sutrobio.com Anne Borgman, M.D. Chief Medical Officer Anne is an experienced healthcare leader focused on enhancing medication adherence through innovative solutions, leveraging over 30 years of nursing expertise to improve patient outcomes. Anmi Solutions anmimeds.com Anne Lisa Fredriksson CEO Dr. Fiona is a skilled medical professional specializing in pleural disease, lung cancer, and bronchoscopy, with a commitment to medical education and mentoring. Dedicare dedicare.co.uk Fiona Thomson MD Lisa is a visionary healthcare leader with over 20 years of experience, dedicated to personalized healthcare and fostering innovation within the industry. The Entourage Effect and MiDispensary midispensary.com.au Lisa Varley CEO Natalya is a visionary leader with extensive experience in strategic management and operational excellence, driving innovation and growth within her organization. AP Companies ap-companies.com Natalya Butakova CEO Roberta is a transformative figure in skincare, turning personal struggles into a thriving business focused on holistic self-care and authentic routines for well-being. ScrubzBody Skin Care scrubzbody.com Roberta Perry Founder & President Sabrina is an accomplished executive dedicated to advancing women's health through innovative therapies, focusing on research and development to improve patient outcomes. DARÉ BIOSCIENCE, INC darebioscience.com Sabrina Johnson CEO

10. Transforming Oncology Through Innovation Central to Sutro's ethos is a commitment to understanding the patient journey, exemplified by initiatives such as engaging with advocacy groups like the Ovarian Cancer Research Alliance and Project Stella, an organization created to address the unmet needs of underserved pediatric malignancies. “

11. Chief Medical Officer Sutro Biopharma, Inc.

12. Trailblazing Women: Empowering Change in Healthcare for 2024 I nnovation and Progress intersect in the growing world of healthcare, where leaders like Anne Borgman, M.D. sets an example shining with expertise and dedication. As Chief Medical Officer at Sutro Biopharma, Borgman represents the fusion of experience, visionary leadership, and steady commitment to enhancing patient outcomes, particularly in the field of oncology and drug development. wanted to be a physician since age 7. I knew I wanted to work in oncology, in cancer.” Borgman’s story highlights her steadfast dedication to utilizing her knowledge for significant advancements in healthcare. As she pioneers the field of biomedical innovation, her journey stands as a witness to the crucial impact of pioneering women in driving progress across the healthcare spectrum. Borgman’s transition into the pharmaceutical industry commenced over two decades ago at Abbott Labs, where she embarked on a program tailored for physicians new to the sector. Initially planning a brief tenure to gain insights into clinical trials, she found herself captivated by the vast landscape of drug development. She shares, “I got to Abbott and realized after 2 years that there was a whole wide world out there of developing drugs and cancer. And I’ve never, ever looked back.” Mission Alignment and Impact When asked about the resonance between Sutro’s mission and her personal values, Borgman emphasizes the profound connection she feels to the company’s work. She reflects on the intersection of her role as a drug developer with her intrinsic desire to make a tangible difference in patients’ lives. She notes, “Having the opportunity to contribute to drug development and witness its impact firsthand makes our work at Sutro feel deeply personal. We’re dedicated to serving numerous patients, and each step we take resonates with a profound sense of purpose.” Borgman’s journey is marked by a rich array of roles and experiences within the healthcare industry, each contributing to her unique perspective and skill set. From her early days as a pediatric hematologist-oncologist to her current position at Sutro Biopharma, she has consistently shown a deep-seated passion for making a tangible impact on patients’ lives. During her tenure at Abbott, she immersed herself in diverse roles, including safety physician, laboratory researcher, and phase one unit director. These experiences honed her expertise across various facets of drug development, laying a robust foundation for her subsequent endeavors. She remarks, “I learned all the different aspects of drug development; job experience in those different roles set the foundation for my skill set that has served me in small companies and larger organizations.” Drawing on her extensive expertise and relentless drive for innovation, Borgman navigates the complexities of healthcare with precision and purpose. Her ability to pioneer new therapies, address challenges, and inspire those around her underscores her status as a leader and innovator in the field. Central to Sutro’s ethos is a commitment to understanding the patient journey, exemplified by initiatives such as engaging with advocacy groups like the Ovarian Cancer Research Alliance (OCRA), and Project Stella, an organization created to address the unmet needs of underserved pediatric malignancies. She recounts a poignant encounter with individuals affected by ovarian cancer, highlighting the urgent need for targeted therapies in combating this disease. She underscores the challenges faced by patients with ovarian cancer, often characterized by delayed detection and limited treatment options compared to other cancer types. Let’s delve into the remarkable journey of Anne Borgman, M.D. — a seasoned professional with a blend of experience, leadership, and compassion. Shaping the future of oncology treatment and setting new standards of excellence in healthcare! Relocating to California from the Midwest, Borgman continued to excel in leadership positions within the Bay Area’s pharmaceutical landscape, spearheading teams focused on oncology products and leading teams to numerous drug approvals. Her multifaceted journey eventually led her to Sutro Biopharma, where she recognized a synergistic alignment between her skill set and the company’s mission. Joining Sutro in Feb 2023, she is dedicated to advancing the lead program aimed at addressing platinum-resistant ovarian cancer. Transforming Healthcare Dynamics Anne Borgman, M.D begins by tracing her path from childhood aspirations to her current role. As a pediatric hematologist-oncologist, her passion for medicine was ignited at a young age, solidifying her determination to pursue a career in oncology. Reflecting on her journey, she recalls, “I knew I The introduction of a folate receptor alpha targeted agent by Sutro

13. Borgman’s insights illuminate the intricate balance between empowerment and guidance, essential for navigating the complexities of healthcare innovation while remaining steadfast in the pursuit of transformative change. “

14. represents a significant breakthrough in addressing ovarian cancer, offering tailored treatment for a substantial portion of affected women. Borgman emphasizes the transformative potential of this therapy, which not only targets ovarian cancer but also holds promise for treating a rare subtype of leukemia in infants and very young children. She elucidates the collaborative efforts undertaken by Sutro to provide compassionate access to this drug for pediatric patients worldwide, underscoring the company’s commitment to effecting positive change on a global scale. Sutro’s dedication to patient well-being is demonstrated by the extensive collaboration and coordination involved in responding to treating physicians’ requests for luvelta, particularly for patients with this rare subtype of AML. Working closely with healthcare authorities across different regions, Sutro’s team endeavors to swiftly provide this drug through compassionate use programs, aiming to support these children and their families without delay. She further highlights the commitment, mentioning ongoing efforts like the pivotal trial for ovarian cancer and the upcoming registration-enabling pediatric trial scheduled to commence later this year. She describes her approach to balancing these aspects as more of an art than a science, relying on her extensive experience and intuition developed over the years. “ Driving Dedication and Purpose When asked about her passion and dedication to improving cancer treatment outcomes, Borgman delves into her role at Sutro and the intrinsic motivation that fuels her and her team. She emphasizes the significance of maintaining a clear vision within her team, rooted in the understanding that their work directly impacts patients’ lives.

15. She acknowledges the privilege of working in a field where the meaningfulness of their contributions is evident daily, which serves as a powerful motivator for her team. her years of experience and successful approvals, she underscores the importance of considering regulatory pathways, competition, and unmet needs in decision-making. She describes her approach to balancing these aspects as more of an art than a science, relying on her extensive experience and intuition developed over the years. She compares it to the intuitive sense of a seasoned designer, effortlessly synthesizing various factors based on expertise. technology to efficiently construct ADCs, allowing for precise organization of payloads and enhancing their efficacy. This approach facilitates the development of uniform molecules capable of targeting tumors with varying levels of antigen expression. She emphasizes the potential of this strategy to broaden the reach of treatment, offering hope for patients with tumors expressing lower levels of antigens. Borgman elaborates on her approach to navigating challenges while staying true to the mission of enhancing patient outcomes. She underscores the importance of efficiency and patient- centric decision-making in their endeavors, ensuring that every action is optimized to maximize benefits for patients while minimizing resource expenditure. This mindset extends to critical decisions, such as protocol adjustments, where the focus remains on providing the best possible care for each individual. Shaping the Future of Cancer Treatment “After years of experience, you develop an intuitive sense of how to balance these aspects. You understand how it works through the lens of experience,” she explains. Borgman attributes her proficiency to the knowledge and insights gained from leading teams and tackling diverse challenges. She highlights the importance of accumulated knowledge and integrated thinking in effectively managing her role. Essentially, Borgman's perspective emphasizes the dynamic interplay between clinical, regulatory, and strategic elements, underscoring the necessity of expertise and holistic thinking in navigating her responsibilities as Chief Medical Officer at Sutro Biopharma. Envisioning the future of cancer treatment, Borgman sees Sutro Biopharma as a trailblazer in the field. She highlights the company’s commitment to developing antibody drug conjugates (ADCs) capable of treating a wide range of cancers, including those with lower levels of antigen expression. She emphasizes Sutro’s iterative technology, which enables rapid testing of molecules in the preclinical phase to address potential adverse events, thus ensuring the safety and efficacy of their treatments. In her leadership role, Borgman leverages her extensive experience to empower her team and steer them past unnecessary obstacles. She emphasizes the need to nurture a culture of empowerment and guidance, enabling team members to excel in roles that align with their unique skill sets. She likens her role to that of a conductor in an orchestra, orchestrating the talents of her team members to harmonize in pursuit of a common goal. In addition to addressing safety, the technology allows for rapid iteration to fine-tune or optimize efficacy for each specific combination of payload, target and tumor type. Incorporating Emerging Trends in Cancer Treatment Borgman’s insights illuminate the intricate balance between empowerment and guidance, essential for navigating the complexities of healthcare innovation while remaining steadfast in the pursuit of transformative change. Borgman discusses the significance of personalized therapies and precision medicine in the evolving landscape of cancer treatment. She highlights the increasing importance of antibody drug conjugates (ADCs) as an impactful mechanism in cancer therapy, citing their ability to selectively target cancerous tissue while minimizing off- target effects associated with chemotherapy. Looking ahead, Borgman foresees Sutro remaining at the forefront of ADC development, continuing to lead the field in innovative approaches to cancer therapy. Balancing Clinical, Regulatory, and Strategic Aspects Acknowledging the complexity of her role, which requires juggling clinical, regulatory, and strategic considerations, Borgman emphasizes the importance of having experts in each area on her team. Drawing from Borgman explains that Sutro Biopharma utilizes cell-free

16. Cul?va?ng a Culture of Inclusion Fostering Women's Leadership in in the the Male-Dominated Healthcare Industry Healthcare Industry T industry recognizes the value of diverse leadership. This transformation isn't just about equality; it's about harnessing varied perspectives to enhance patient care, drive innovation, and build resilient organizations. he healthcare sector has long been a male- dominated field, particularly in leadership roles. However, a significant shift is underway as the Confronting Deep-Rooted Challenges Women in healthcare leadership face numerous obstacles, including ingrained gender biases, the glass ceiling, and societal expectations. Many grapple with a lack of mentorship, unequal resource access, and the challenge of balancing professional and personal responsibilities. Addressing these issues requires a multifaceted approach. Healthcare organizations must implement comprehensive strategies tackling both individual and systemic barriers. This includes establishing gender-inclusive policies, such as pay equity assessments and transparent promotion processes. Tailored leadership development programs and mentorship initiatives can provide crucial support and guidance for career advancement. The Transformative Impact of Women Leaders Research consistently demonstrates the positive impact of gender diversity in healthcare leadership. Women in decision-making roles bring fresh perspectives, leading to 14 www.insightscare.com June 2024

17. 15 www.insightscare.com June 2024

18. Strategies for Empowering Women Leaders more comprehensive problem-solving and improved patient outcomes. They often excel at fostering inclusive work environments, championing women's health issues, and mentoring emerging professionals. To accelerate the advancement of women in healthcare leadership, organizations can implement several key strategies: The presence of women in leadership serves as a catalyst for change, challenging traditional norms and inspiring aspiring female healthcare professionals. As more women ascend to leadership positions, they create a ripple effect that can transform organizational cultures and drive systemic change. 1. Establish clear diversity and inclusion goals with measurable metrics and regular assessments. Provide unconscious bias training, particularly for those involved in hiring and promotion decisions. Create flexible work arrangements that support work-life balance without penalizing career advancement. Implement sponsorship programs pairing high- potential women with influential advocates. Offer leadership development programs addressing unique challenges faced by women in healthcare. Ensure equal representation in high-visibility projects and speaking opportunities. Foster a supportive culture that values diverse leadership styles and encourages open dialogue about gender equity. 2. 3. Cultivating an Inclusive Healthcare Ecosystem 4. Creating a culture of inclusion goes beyond mere representation. It involves fostering an environment where all employees feel valued, respected, and empowered to contribute their unique perspectives. 5. 6. This cultural shift requires strong leadership commitment and accountability. Executives must champion gender equity, set clear goals, and hold themselves and their teams accountable for progress. Actively promoting the visibility and recognition of women leaders is crucial, as is creating platforms for their voices to be heard. 7. A More Equitable Healthcare Future The healthcare industry stands at a pivotal juncture. By embracing and empowering women leaders, it has the opportunity to pioneer a more inclusive and innovative future. This transformation isn't just about fairness; it's about leveraging the full potential of the workforce to deliver better outcomes for patients and communities. Mentorship and sponsorship programs play a vital role in this transformation. Connecting aspiring women leaders with established female executives provides invaluable guidance and opportunities. Creating networking and collaborative environments helps build the professional connections essential for leadership success. As we navigate the evolving healthcare landscape, let's recognize the transformative power of women's leadership. By addressing systemic challenges, celebrating diverse perspectives, and nurturing women's contributions, we can create a more dynamic and effective healthcare system. Embracing Intersectionality in Leadership As the industry addresses gender disparities, it's crucial to recognize the intersectionality of gender with other marginalized identities. Women from diverse racial, ethnic, and socioeconomic backgrounds often face compounded barriers in their leadership journeys. The path to gender equity in healthcare leadership may be challenging, but the rewards are immeasurable. As more women break through barriers and ascend to leadership roles, they pave the way for an industry that is more representative, responsive, and ready to meet complex future challenges. It's time to embrace this change and work collectively towards a healthcare landscape where leadership knows no gender bounds. A truly inclusive culture must address these intersectional experiences. Organizations should develop targeted recruitment and retention strategies that consider the specific needs of women from diverse backgrounds. This may involve creating tailored mentorship and leadership programs for underrepresented groups. - Natalie May 16 www.insightscare.com June 2024

20. Lisa Varley CEO The Entourage E?ect and MiDispensary

21. Trailblazing Women: Empowering Change in Healthcare for 2024 L experience in business management. From an early age, she was fascinated by science and developed a keen curiosity about human physiology and personalized healthcare. Lisa’s career has been dedicated to championing individualized healthcare, driven by her belief in the intrinsic differences among individuals. isa Varley, CEO of The Entourage Effect and MiDispensary, is an accomplished and forward- thinking leader with over two decades of Renowned for her commitment to excellence, Lisa has a proven track record of driving growth, fostering innovation, and leading teams to success. Her leadership philosophy, centered on collaboration, transparency, and a relentless pursuit of excellence, reflects her deep passion for creating positive change in the healthcare sector. “ I started my current role in April 2023 and by the end of June we had grown monthly revenue from $1.2 million to $1.8 million, and now a little over a year later our revenue is $2.4 million/month. Let’s get into the interview details to understand Lisa’s dedication to empowering women and championing individualized healthcare! “ What are some of the most significant challenges you’ve faced in your role, and how have you overcome them? From the early days of my career, being a female has held me back. Further, despite being incredibly successful in the Pharmaceutical Industry, I did not have a degree and was told when I reached the National Sales Manager level that I would never go any further. Therefore, I completed an MBA while working full-time and this opened the door to a higher-level position in a new Company. I have always had to leave and move to a new role to get promoted. In my eyes there were two reasons for this, one, I was always the top salesperson who brought in the most revenue, especially with novel ideas and solutions. Further each time there was a vacancy for a higher position I was always passed over for a man. How has your organization supported you in your role, and what initiatives are they undertaking to empower women in healthcare? My current organization is extremely devoted to fairness and equality. I was offered the role of Managing Director with a promise to become CEO and for the first time in my career, Eidan Havas kept his word. This was after I made a significant difference to the business’s bottom line in just three months and the growth has continued. We strive to ensure that company policies promote gender inclusivity and diversity, and we do this by implementing practices such as flexible work arrangements and equal pay for equal work. 19 www.insightscare.com June 2024

22. What are the key priorities for your organization in the coming year, and how do they align with empowering change in healthcare? As a leader, how do you inspire and mentor the next generation of healthcare professionals, particularly women? Our primary focus is on patient care and education. Medicinal Cannabis represents a promising new treatment option that has the potential to significantly improve people’s lives. However, it is often unfairly criticized and not fully understood. At our clinic, we actively participate in clinical trials and observational studies to dispel misconceptions and highlight the remarkable medicinal benefits of this plant. We have witnessed patients who previously relied on opioids and antidepressants thrive, gradually reducing and eventually discontinuing their current medications in favor of medicinal cannabis. This transition has led to substantial reductions in medication usage and alleviation of the numerous side effects associated with traditional drugs. As a leader, I aim to inspire and mentor everyone around me, with a particular focus on women and achieving workplace equality. Leading with integrity and empathy, I encourage other women to develop resilience through action, not just words. I provide ongoing coaching, personalized mentorship, and opportunities like field trips and conferences to foster learning and networking. Lifelong learning is crucial to me, so I support my team’s professional growth with workshops, courses, and industry events. I prioritize inclusivity, advocate for diversity and gender equality, and support fair pay and work-life balance policies. Through public speaking and writing, I share my journey to inspire others to pursue their dreams. Creating growth opportunities for my team is a top priority, driven by assigning challenging projects, discussing aspirations, and offering tailored training to build confidence and showcase capabilities, especially for women. In addition to our clinical efforts, we are dedicated to improving patient accessibility by offering affordable consultations, continuous follow-up care, and dedicated nursing support to all our patients. We are committed to breaking down stigma and barriers to access, with the aim of enabling more patients to benefit from medicinal cannabis. Moreover, our wholesale business facilitates pharmacy orders and provides education and training to pharmacists. What role do you think diversity and inclusion play in the success of healthcare organizations today? Diversity and inclusion are a vital part of a growing and successful business. We bring together both women and men of all ages in our organization and from across the globe and this diversity keeps us at the cutting edge of what is new and evolving. I am proud to say that we have a 50/50 ratio of women and men in our business and that women hold three of the top five positions. Furthermore, we heavily invest in conferences and educational initiatives to raise awareness and knowledge about medicinal cannabis. By ensuring the availability of safe products and well-informed healthcare providers, we aim to achieve better patient outcomes through a comprehensive approach to healthcare. Our overarching goal is to support both the industry and patients alike in their journey towards improved health and well-being. What advice would you give to women looking to make an impact in healthcare, both within organizations and in the broader industry? I always start with, never give up. If you are passionate about something you will love what you do. Added to this is the need for perseverance and, importantly, to be objective. Women are said to be more emotional than men however the difference I find between women and men is that women do not seem to have the egos that many men seem to display. Having said that it seems it is not frowned upon to speak like this about women however it is taboo to talk about men and their egos. It seems to be a double standard to me. And I summarize with, go after dreams. Can you talk about a project or initiative within your organization that you’re particularly proud of? I started my current role in April 2023 and by the end of June we had grown monthly revenue from $1.2 million to $1.8 million and now a little over a year later our revenue is $2.4 million/month. Further, one area of my expertise is running lean, and I have made extreme savings, cutting the payroll by 40%. Also, we secured two deals in the last month which will see our revenue grow rapidly over $4 million/month, and all of this was achieved in 14 months. 20 www.insightscare.com June 2024

24. 22 www.insightscare.com June 2024

25. Redefining Healthcare Leadership Recognizing the Unique Strengths of Women Leaders A spearheading this transformation, bringing unique perspectives and skills to reshape healthcare's future. Their commitment to patient care, inclusivity, and resilience is creating a more equitable and responsive healthcare ecosystem. s the healthcare industry evolves, the need for innovative and compassionate leadership has never been more crucial. Women leaders are Breaking Barriers and Setting New Benchmarks Women in healthcare leadership positions are not just breaking barriers; they're redefining leadership paradigms. These trailblazers embody resilience, empathy, and a deep understanding of challenges faced by patients and healthcare professionals. By leveraging their expertise and innovative thinking, they ensure digital innovations amplify patient care, optimize operational efficiencies, and democratize healthcare access. Their approach often balances technological advancement with the human touch, integrating cutting-edge technologies like AI, telemedicine, and personalized medicine while maintaining the crucial interpersonal aspects of care. This holistic perspective leads to more comprehensive and patient-centered healthcare solutions. Embracing Authenticity and Diversity Women leaders in healthcare are embracing their unique strengths, perspectives, and leadership styles. 23 www.insightscare.com June 2024

26. The Impact of Diverse Leadership Teams This authenticity sets them apart and enables the creation of more inclusive and diverse healthcare environments. As more women occupy leadership positions, they provide strong role models for young girls to aspire to and emulate. The presence of women in healthcare leadership positions contributes to better organizational performance, increased innovation, and more comprehensive problem-solving approaches. Their leadership style often emphasizes empathy, collaboration, and patient-centered care - qualities increasingly recognized as crucial in modern healthcare delivery. Women leaders are often at the forefront of initiatives promoting mental health awareness and inclusive policies. This not only improves patient outcomes through more inclusive and responsive care models but also creates more dynamic and effective workplace cultures. The impact of this diversity extends beyond representation. Research consistently shows that diverse leadership teams bring better decision-making, innovation, and financial performance to organizations. Women in healthcare leadership contribute unique perspectives and skills, enriching organizations and society as a whole. By promoting gender diversity in leadership roles, the industry fosters innovation, varied perspectives, and social progress. The Power of Mentorship and Support The Future of Healthcare Leadership Mentorship programs and networks play a crucial role in nurturing women leaders in healthcare. It is the responsibility of established female leaders to mentor and support the next generation, cultivating a culture of empowerment and guidance. These mentorship relationships often go beyond career advice, providing the emotional support and confidence boost needed to navigate the complex healthcare landscape. The future of healthcare leadership is bright as more women shape the industry's trajectory. The COVID-19 pandemic has further highlighted the strengths of women's leadership in healthcare, with many praised for their effective crisis management, clear communication, and empathetic approach during challenging times. As we look ahead, it's evident that women in leadership will continue to drive positive change and break down once- insurmountable barriers. Their impact extends to technological innovation, organizational management, and healthcare policy. This shift is not just about gender equity; it's about harnessing the full spectrum of talent and perspectives to address the complex challenges facing global healthcare. By providing support and recognition for women's pivotal role in this field, we ensure that their stories of resilience and success continue to inspire and empower others. This creates a positive feedback loop of inspiration and aspiration, encouraging more women to pursue leadership roles in healthcare. Prioritizing Well-being and Work-life Balance In conclusion, women leaders in healthcare are redefining the industry landscape. Their commitment to patient care, inclusivity, and resilience is creating a more responsive and compassionate healthcare ecosystem. By embracing authenticity, prioritizing well-being, and promoting diversity, women leaders are setting new benchmarks and inspiring the next generation of healthcare professionals. As we move forward, it's crucial to recognize and celebrate the unique strengths of women leaders in healthcare and continue supporting their efforts to shape the industry's future. This transformative trend has far-reaching implications, promising more effective, compassionate, and resilient healthcare systems worldwide. As women continue to break barriers in healthcare leadership, it's essential to redefine success in terms that prioritize well-being. The challenges of work-life balance can be daunting, but women leaders are finding innovative ways to navigate these obstacles. They're pioneering flexible work arrangements and supportive policies, recognizing that a balanced workforce is more productive and innovative. By creating a culture that values self-care and work-life balance, we ensure that women leaders can thrive and make a lasting impact on the healthcare industry. These initiatives benefit all employees and contribute to a more sustainable and resilient healthcare system. - Natalie May 24 www.insightscare.com June 2024

28. Trailblazing Women: Empowering Change in Healthcare for 2024 Roberta Perry Turning Challenges into Opportunities in the World of Natural Skincare T rue care often comes from simple, authentic routines that make us feel both refreshed and cared for. In the natural skincare world, where countless products offer quick fixes, the real transformation lies in finding genuine self-care solutions. It’s not just about improving your skin’s appearance but also enhancing your well-being through effective and comforting routines. and graphic design and I had no intention of starting another business. When my skin became so chapped and dry that it bled, I had to finally find something that would make it better. I bought various lotions and potions, but it was a body scrub that transformed me. However, I didn’t love the smell. So, I set out to find another and another, realizing I could take the best of the best and make my own. My late sister, Michelle, had some retail background and so she helped me sell at craft fairs and holiday boutiques. My previous graphic design and telecom knowledge helped me create a logo, get my phone numbers set up and create the most rudimentary website. It’s amazing how all my past jobs and experiences led me to ScrubzBody. That was 2006. Having the chance to work with my late sister, and now my best friend, Wendy, who stepped up when Michelle passed, allows me to have so much more than just a business. It created a lifestyle. I’ve since learned a thing or two since then and we now have a fabulous apothecary type shop in Farmingdale, NY, a thriving Main Street type of village. We offer a high fuss experience in a low fuss product line. Imagine transforming a personal struggle into a flourishing business that helps others feel their best. This is precisely what Roberta Perry did as the Founder and President of ScrubzBody Skin Care. Roberta’s journey began with her own battle against severe skin issues, which drove her to create a line of skincare products that seamlessly blend self- care with a touch of luxury. In 2006, she took ScrubzBody from selling at craft fairs to opening a cherished apothecary-style shop in Farmingdale, NY. Her commitment to holistic self-care has shaped ScrubzBody into a brand that stands out for its straightforward yet indulgent products. Under Roberta’s leadership, ScrubzBody turns everyday skincare into special moments of personal pampering, making her story and her company a powerful example of how personal challenges can lead to innovative solutions that benefit many. Can you elaborate upon the core values, vision and mission based on which your services are aligned with ScrubzBody® Skin Care Products? Our whole vision and mission are in giving customers respect, kindness and pampering. We love when people recognize how important self-care is. We believe that taking care of yourself is a have-to, not a luxury, but we make it easy to indulge. Let’s dive into the interview to discover Roberta’s inspiring journey, the values driving ScrubzBody, her innovative approach to self-care and the insights she offers in the natural skincare industry! What areas in your opinion, does the health system struggle with, when it comes to caring for/treating people? Brief us about yourself and shed some light on your journey so far. What inspires you to serve the natural skincare industry? I think the health care system is more about sick care and not health care. To me, health care is whole body care. Mental health, exercise, proper nutritional guidance, stress It was my own lack of self-care that got me into space. I was involved in various other businesses, including telecom 26 www.insightscare.com June 2024

29. Roberta Perry Founder and President ScrubzBody Skin Care Taking care of yourself is a have-to, not a luxury, but we make it easy to indulge.

30. relief techniques, and pampering downtime are all ways to prevent illness because our bodies are less stressed and more apt to fight off infections. I love that what we offer is a mental break that also happens to be incredible at making skin feel soft, smooth and nourished. but we use technology in our marketing which helps streamline everything. What endeavors are you currently pursuing to improve the care/treatment measures for your customers? Please highlight your roles and responsibilities at ScrubzBody® Skin Care Products We are striving to be more of an event type space, hosting lectures and meditations and empowerment groups and of course, parties. It’s the home of many happy mental moments. And laughter, so much laughter! I do a little of everything, but mainly I run the day-to-day operations of the business and handle all the sales and marketing. When we started back in 2006 and all the way through 2014, I was making products with help from my late sister, Michelle, and a few part time hires. Since 2017, Wendy stepped in and became the production manager/VP. Short of helping out when it’s time for our once-a-year big sale, Wendy and our hired part time, Nikki make all the inventory for our brand. What are some of the challenges you face when conducting projects and how do you turn them into opportunities for growth? Our only real challenge is supplies. It is so frustrating that items available all the time a few years back are now on backorder indefinitely. Plus, shipping is through the roof. So, when we price out a large order, we have to take all of these factors into consideration, because it brings the price of each jar up. With this in mind, we have found additional suppliers, and we now purchase in greater bulk. We also co- op purchasing with other natural skin care makers in the area. In what way do you consider ScrubzBody® Skin Care Products technological advances to be a pathway in conducting its operations effectively? We are more of a low footprint type of production business, 28 www.insightscare.com June 2024

31. Share with us some of the strategies that have helped you in your position as a leader. How do you keep up with specific responsibilities at ScrubzBody® Skin Care Products? There are days I feel so lucky because our in-place systems let me “set it and forget it,” however, there is always something to do to keep our name in the public brain. One of my best strategies is my yearly emails ideas. At the beginning of each year, I create a template of email ideas I want to send weekly throughout the year. Then I print that list and one by one check off the actual writing of the emails. This way, when I sit down to write, I don’t have to think about the topic. Plus, I can get months’ worth of emails completed. story and niche, plus listening to the needs of your customers is the best way to grow organically and with sticking power. How do you envision scaling your services and operations in 2024 and beyond? This has been my best strategy because it is our best lead magnet. I like to think of myself as a leader who wants others to follow by example. “What would Roberta do” is the question I want my staff to consider when working with a customer and it will always be to treat that customer with the utmost respect, love and dignity. I want to host more events at our shop. I want to expand our private label business because I love helping other businesses succeed. I want to do more of the same things that we did this year and the year before because it works. What are some of the testimonials or recognition that accurately highlight your position in the market? What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into the natural skin care sector? I have been recognized in over 120 publications over the years. I was the leader of a small business summit hosted by Newsday, Long Island’s local paper. I was the finale episode of a Bravo show, Sell it Like Serhant. Our customers come back time after time, bringing family and friends. Any entrepreneurship is not for the faint hearted. It takes the constant drip, drip, drip, of working on the systems and ideas and making them allow the business to grow smarter, not harder. In the natural skin care space, some of the words and ideas have been overused and diluted, so finding your own brand It doesn’t get much better than that. 29 www.insightscare.com June 2024

32. One of the most effective ways to empower patients is by improving their health literacy. This can be achieved through several approaches: Empowering Patients I visits, and enhancing the lives of patients, especially those with chronic conditions. The future of medication management includes empowering patients through better health literacy and digital technology: This is the key to resolving the current problem of medication adherence. n the changing world of healthcare, one area needing serious attention is medication management. This is vital for improving treatment results, reducing hospital 1. Simplified Communication Healthcare providers must use plain language when discussing medications with patients. Avoiding medical jargon and using clear, concise instructions can help patients better understand their medication regimens. Visual aids, such as charts and diagrams, can also be effective tools for enhancing understanding. Medication adherence remains a significant problem, particularly among patients with chronic illnesses. According to the World Health Organization, approximately 50% of patients with chronic diseases do not take their medications as prescribed, leading to poor health outcomes and increased healthcare costs. 2. Tailored Education Educational materials should be tailored to meet the specific needs of different patient populations. For example, older adults may benefit from larger fonts and text to speech functionality when accessing medication education materials digitally. For patients who are not digitally connected, paper versions need to be made available. Several factors contribute to medication non-adherence, including forgetfulness, complex medication regimens, side effects, and a lack of understanding about the importance of taking medications correctly. Addressing these barriers is crucial for improving medication adherence and, consequently, patient outcomes. 3. Interactive Learning Interactive learning approaches, such as workshops, group education sessions, and one-on-one counseling, can engage patients more effectively than passive information delivery. Encouraging patients to ask questions and participate actively in their care can improve their understanding and retention of information. Removing Barriers to Health Literacy Health literacy, defined as the ability to obtain, process, and understand basic health information to make informed health decisions, is a cornerstone of effective medication management. Unfortunately, a significant portion of the population, especially older adults, struggles with low health literacy. This can lead to misunderstandings about how and when to take medications, the purpose of the medications, and the potential side effects. Incorporating Digital Technology Digital technology has the potential to revolutionize medication management by providing patients with the tools they need to manage their medications effectively. Here are some ways digital technology can empower patients: 30 www.insightscare.com June 2024

33. Anne Lisa Fredriksson, MS, BSN has 30+ years of experience working within the healthcare system as both a clinician and a senior execu?ve. She is the CEO of Anmi Solu?ons, ( a web-based so?ware pla?orm that blends cu?ng-edge technology with personalized pa?ent educa?on to improve medica?on adherence and pa?ent outcomes. anmiMeds anmiMeds ) 31 www.insightscare.com June 2024

34. • One of the simplest yet most effective uses of digital technology in medication management is the use of medication reminder apps. These apps can send notifications to patients’ smartphones, reminding them to take their medications at the prescribed times. Some advanced apps can also track medication adherence and provide feedback to both patients and healthcare providers. Medication Reminders proactive in integrating these technologies into their practice and ensuring that patients are comfortable and competent in using them. 1. Training and Support Healthcare providers should receive training on the latest digital tools and how to incorporate them into patient care effectively. They should also be prepared to offer support to patients, helping them navigate and utilize these technologies. • Telehealth services have gained significant traction, especially during the COVID-19 pandemic. These services allow patients to consult with their healthcare providers remotely, making it easier for patients to seek advice and support for their medication management. Telehealth can also facilitate regular follow-ups, ensuring that patients adhere to their medication regimens and address any issues that arise promptly. Telehealth Services 2. Collaborative Care A collaborative approach to care, involving a team of healthcare professionals, can enhance medication management. Pharmacists, for example, can play a vital role in educating patients about their medications and monitoring adherence. Nurses and other healthcare providers can provide ongoing support and address any concerns that patients may have. Health/life/wellness coaches should be utilized to provide additional support. • Digital coaching platforms can provide personalized support for patients managing chronic conditions. These platforms often use algorithms to tailor advice and reminders based on individual patient needs. By offering real-time feedback and support, digital coaching can help patients stay on track with their medications and make informed decisions about their health. Digital Coaching Platforms 3. Personalized Care Plans Healthcare providers should develop personalized care plans that consider each patient’s unique needs and circumstances. By tailoring medication management strategies to the individual, providers can address specific barriers to adherence and empower patients to take an active role in their health. • Online health information portals give patients access to a wealth of information about their medications. These portals can include detailed explanations of how medications work, potential side effects, and tips for managing side effects. By empowering patients with knowledge, these portals can help patients feel more confident and in control of their health. Health Information Portals Conclusion The future of medication management lies in empowering patients through improved health literacy and the integration of digital technologies. By removing barriers to health literacy and leveraging the power of digital tools, we can help patients become active partners in their care, leading to better health outcomes and a higher quality of life. • Wearable devices, such as smartwatches and fitness trackers, can play a role in medication management. These devices can monitor various health parameters, such as heart rate and activity levels, and remind patients to take their medications based on their daily routines. Some wearables can even alert healthcare providers if a patient’s vital signs indicate a potential health issue. Wearable Devices As the healthcare landscape continues to evolve, it is essential for healthcare providers to embrace these innovations and work collaboratively with patients to achieve the best possible outcomes. The journey towards improved medication management is ongoing, but with the right strategies and tools, we can make significant strides in empowering patients and enhancing healthcare delivery. The Role of Healthcare Provider While digital technology offers significant potential for improving medication management, the role of healthcare providers remains crucial. Healthcare providers must be 32 www.insightscare.com June 2024