The 10 Most Trusted CCTV Companies to watch in 2018

1. www.insightssuccess.in December 2018 10 MOST TRUSTED CCTV COMPANIES TO WATCH IN 2018 THE Exclusive CCTV Camera – Securing the World at its Best Ashish P . Dhakan Ashish P . Dhakan MD & CEO MD & CEO Prama Hikvision India Pvt. Ltd. Prama Hikvision India Pvt. Ltd. EMPOWERING INDIA WITH INNOVATIVE SECURITY SOLUTIONS PRAMA HIKVISION INDIA

4. Editorial A s of 2018, the global CCTV market is likely to be valued around 19 billion UD, and mostly driven by China with approximately around 42% market share, exceeding over six billion UD. Across the world, eight countries have higher growth rates than the global average, with India, China, Indonesia, Vietnam, Thailand, Mexico, Brazil, and Argentina. This market is expected to grow at a CAGR of approximately 20%. Owing to the lucrative potential of this market, the competitors in this sector are firmly planning to grow their market portion. Diverse products will probably increase the demand levels of the industry which will lead to speedy growth in the market.This is not only a security feature owned by a business, but also a sought-after necessity within local households, irrespective of the size and type of home.There are many products which serve a diverse set of vertical markets that include retail, banking and finance, transportation, education, commercial, government, and residential applications. A security camera also referred as CCTV (Closed Circuit Television), offers peace of mind and leaves the impression that there is always an extra pair of eyes. The use of CCTV plays a vital role in keeping communities safe. This serves as a useful tool to prevent and reduce the crime by the way of recording evidence for future use. Harboring Security for a Safer World Conclusively, today, there are many leading supplier of CCTV Camera products and other safety solutions. Featuring the industry’s strongest R&D workforce, companies are using their state-of-the-art engineering facilities to design and develop pioneering CCTV and video surveillance products amongst other elements of sophisticated, high-tech security systems and CCTV technology for any security need. Shruti P. Jambhale Shruti P . Jambhale

5. Editor-in-Chief Pooja M. Bansal Managing Editor Shweta Priyadarshini Executive Editor Shruti Jambhale Art & Design Head Amol Kamble Associate Designer Poonam, Shweta Art & Picture Editor Rahul Kavnekar Co-designer Asha Bange Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Sales Executives Sarika, Vaishnavi, Rutuja Technical Head Swapnil Patil Technical Specialist Vivek, Pratiksha Digital Marketing Manager Prashant, Rahul SME-SMO Executives Swati, Manoj Circulation Manager Tanaji sales@insightssuccess.com December, 2018 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5 Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com th Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on : Copyright © 2018 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

6. Cover Story 08 Prama Hikvision India Empowering India with Innovative Security Solutions Interview CXO Avazonic: Catering to Everyone’s Need from Households to Businesses 16 38 Industry Outlook The Changing Landscape Of Indian Video Surveillance Market Secure Cam: Providing Complete Digital Security & Protection 26

7. C O N T E N T S Adon System & Solutions: Instilling Enhanced 20 Surveillance Saatvision: Distributor of Security Systems Collaborated with the World’s Leading Brand & Technologies 30 Senaxus: 36 Providing 24x7 Services in Security Domain Zicom: Shaping the Future of Security Surveillance with Novelty 42 Articles 32 22 Exclusive: Insights: CCTV Camera – Securing the World at its Best 6 Interesting Facts about CCTV Cameras

8. 10 Most Trusted CCTV COMPANIES to watch in 2018 T h e Meet the New-age Innovators of the Surveillance Arena T oday, due to rising concerns for security and safety, the CCTV market is gaining huge popularity across the world. This is resulting into an increased demand for technically advanced surveillance system, thereby, creating huge growth opportunities for CCTV manufacturers. In addition to all this, the decreasing prices and advanced features are adding growth to the CCTV market. As per the research, the global CCTV market is expected to grow at a CAGR of around 11% during 2018-2022. This overflowing business market has influenced us to create our latest edition “The 10 Most Trusted CCTV Companies to watch in 2018”. This will assist consumers to choose their one of the most trusted CCTV companies. Assessing the versatile scenario perceptions, our Insights Success Magazine has brought into light the companies who excels in serving its customers with prompt security solutions. In this issue, we have specially featured HIKVISION Digital Technology Co. Ltd as the cover story. This is one of the leading security systems and solution providers in the country. Apart from this, we have chosen Adon System & Solutions Pvt. Ltd., which is amongst the frontrunners which are effectively catering to the needs of the emerging surveillance market. Godrej Security Solutions that offers diverse security product solutions including technologically advanced sphere-like cameras with analytics, substance detectors, X-ray baggage scanners, biometrics and access control systems, etc. Saatvision is a market leader of Service Oriented Company involved in the area of Digital Service & Security Surveillance System. Schneider Electric India Pvt. Ltd. is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. SecureEye has enormous and varied product-range which covers wide applications across the security-spectrum. Senaxus Technologies which offers quality, comprehensive & end-to-end Power Management & Security solutions with utmost gravity on 24x7 after-sale services. Sony India Pvt. Ltd. is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. Tamron India one is one which driving the progress of imaging technologies and their application areas to the benefit of the global society. Zicom Electronic Security Systems Ltd excels in serving its customers with prompt security solutions. We have encompassed the article “The Changing Landscape of Indian Video Surveillance Market” written by industry expert Dupesh Singh Saini, the CEO & Founder at Sainicon Security Systems. We have enclosed ‘Interview with Insights Success’ of Abhinav Toshniwal, CEO at Avazonic and Rijoy Thomas, the Chairman and CEO at Secure Cam IT Solutions. Also, we have included articles -6 Interesting Facts about CCTV Cameras and CCTV Camera – Securing the World at its Best, scripted by our in-house editors in the delightful pages of this magazine. So, flip the pages of our magazine and explore interesting insights into the world of business!

10. Cover Story EMPOWERING INDIA WITH INNOVATIVE SECURITY SOLUTIONS PRAMA HIKVISION INDIA “ ““ “ Prama Hikvision India has made a big investment in the Government of India’s ‘Make in India’ initiative, which is one of the significant step towards achieving the India specific product manufacturing roadmap. Through this initiative it has set up a state- of-the- art manufacturing plant near Mumbai to cater to the India and overseas markets.

11. Hikvision’s leadership in India market is result of a trusted relationship with partners. “ “ “ “ Ashish P . Dhakan MD & CEO Prama Hikvision India Pvt. Ltd.

12. A cameras is expected in 2018, but a slightly lower of level of price erosion is also forecast. The combination of these factors will lead to 10.2 percent growth in the video surveillance equipment market, which will reach $18.5 billion in 2018.Two of the fastest-growing country markets were Brazil and India. A major factor behind the growth in both countries was increased spending by private retail and commercial organisations on HD CCTV systems used to prevent crime.Established in the year 2008, Prama Hikvision India is a leading security systems and solution provider in the country. It has an impeccable trust and reputation among security professionals in India. ccording to IHS Markit the world market for professional video surveillance equipment grew by 9.3 percent in 2017. Increasing demand for security “ “ “ “ The latest solutions in Artificial Intelligence (AI), AI Cloud, Deep Learning, Big Data and IoT (internet of Things) shows that the key value proposition is technology innovation The Journey of a Thousand Miles Begins with ‘Prama’ The decade-long journey of Prama Hikvision India has gone through many milestones that were driven by wisdom– “All great things start with the humble beginnings”. With a small team of loyal employees, the company carved out a niche for themselves in the highly competitive security market. The years of hard work, well-planned goal and trust paid rich dividends, and within a short span of four years, it has become a number one company in the India market. Prama Hikvision India’s Growth Story “In those formative years entrepreneurship was the sole inspiration and driving force. While we were growing consistently, we faced many problems. We saw problems as opportunities to grow further. But, when we started solving the problems, fortunately they turned out to be business opportunities,” said Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd. Technologies was started Prama The well-planned venture, in 2004. The core team of company is further explored how crime can be resolved with the help of technology. They observed that CCTV is the most important technology, which is going to grow in the future. With indomitable entrepreneurial spirit, Ashish with his team built Prama Technologies into a successful business enterprise. As he started his very first business venture his spirit was high despite having the constraints of working capital. As every member of the company has worked smartly and diligently from the day one till today and fiscal prudence paid rich dividends. After a few trials and tribulations, Prama rose to new heights as a company from being one of the first movers in the security industry. The firm was driven by the entrepreneurial dream and they consistently worked towards their business goals by promoting business in every possible way. Furthermore, Ashish also shared that the name inspired by the initial letters featuring in the names of his father Shri. Pravinchandra Bhai and mother Shreemati Rama Ben. With his parents blessings and motivation, ’ Ashish started the company. ‘Prama’ was To grow further into another sphere, CEO, Ashish decided to take a giant step of initiating a joint venture with Hikvision. He had built a win-win relationship based on the trust while working with Hikvision team over the years. The Video Surveillance Systems: CCTV Cameras, DVRs & NVRs

13. company has the best product portfolio in the market while Prama has the best market size, network, logistics capabilities and geographical reach. In the year 2008 joint venture with Hikvision was incorporated as Prama Hikvision India. Today, it is the leading security systems and solution providers in the country. This joint venture turned out to be one of the greatest success stories in the Indian security market. The decade long journey of Prama Hikvision India is filled with new milestones and growth story, which is still evolving into new directions. Today, it is the leading security systems and solution providers in the country. “ “ “ “ A Visionary Man with Strategies Ashish P. Dhakan India. He is an out of the box thinker and true-blue entrepreneur. Under his dynamic leadership, the company has established trust and reputation among the security industry professionals in India. He holds BE & MBA degrees. His pioneering initiative led to many breakthroughs and established Prama Hikvision India as one of the leading security business entities. His success saga is part of Indian security industry’s shining growth story. MD & CEO Prama Hikvision is the of Our success saga is a part of Indian security industry’s shining growth story In his illustrious career, Ashish has won many national and international awards and accolades. In the recent year he had the honor of being chosen for the IFSEC Global Influencer List- 2018. He is the recipient of Entrepreneur of the Year -Secona Awards -2016. Storage, AI Cloud, Robotics, UAV + Jammer and UVSS (Under Vehicle Surveillance System) segments. The latest product offerings have a wide range of Video Surveillance Systems including Turbo HD 5.0 Camera Series and Easy IP 4.0 Series. It also offers specialized Camera product ranges of Dark Fighter, PanoVu, Thermal, Anti-corrosion, Explosion-proof, People Counting and Fish Eye categories . It also has a wide range of CVR, VMS, LED Monitors and key components related to enterprise and retail segments. Evolving into New Directions “We had the courage, entrepreneurial drive and foresight, which helped the company to tide over challenges,” states Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd. Furthermore, he said, “I am thankful to our customers for their relentless support, who have helped us through the journey. Companies goodwill in the market and impeccable trust among the partners resulted into an evolving success story” DVRs, NVRs, The company also has a dynamic Vertical Solutions team to offer innovative solutions across the verticals, including BFSI, Retail, Hospitality, Education, Pharma & Healthcare, Power, Petroleum, Oil & Gas, Mining and Heavy Industries, Smart City and Safe City, etc. Diversified Range of Products Prama Hikvision India have comprehensive product offerings in the security product categories, namely Video Surveillance, Access Control, Intrusion Alarm, Perimeter Security, Smart Home (EZVIZ) and Video Door Phone, Distinctive Features The core team focuses on the customer centricity, Video Door Phone

14. Mr. Ashish P . Dhakan, MD & CEO, Prama Hikvision India with his team at the headquarter in Mumbai. True-blue Entrepreneur’s Million Dollar Advice “My advice to all the budding entrepreneurs is to be rooted with ground realities and local culture while innovating the future business trends. Business and Technology may change drastically with time, but it is only the human values and collaborative spirits that win in the long in the long run,” advices Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd. technology innovations, quality products and value added services. Its consumer market plans are based on the market insights, customer feedback and research data. As a global leader in security technologies and innovations, the company has a long term research and development focus. Its R&D initiatives continue to offer cutting edge technologies in security and surveillance products. The latest solutions in Artificial Intelligence Technology, AI Cloud, Deep Learning, Big Data and IoT space shows that the key value proposition is technology innovation. Future Roadmap The company is very optimistic about the future of the security market in India. It is well prepared for the exponential growth in the market. It had already set up ‘Make-In-India’ manufacturing plant. It is also in the process of extending manufacturing facilities in other states. Over the years, the company has consistently building trust through value added services and technology innovations. It also has an internal review system in place to ensure high standards in customer service and upgrading it consistently. Apart from innovative technologies, vertical specific solutions, customized solutions and integrated security solutions will be a game changer idea in the IoT era. New Initiatives by the Company The company has set up a world-class service center. It is enabling RMA processes with SAP to support Pan India dealer and distributor network. It also has a training center in Mumbai. It regularly conducts training and certification program across India to empower the companies’ partners. Make in India Prama Hikvision has made a big investment in the Government of India’s ‘Make in India’ one of the significant step towards achieving the India specific product manufacturing roadmap. Through this initiative it has set up a state- of-the- art manufacturing plant near Mumbai to cater to the India and overseas markets. It has recently signed a Memorandum of Understanding (MOU) with the Andhra Pradesh Government to extend the manufacturing facility in the state. initiative, which is “We will move further by expanding our network and manufacturing facilities, we will be spending more time and resources in the CSR activities, mentoring youngsters and incubating start-ups. We also wish to support social and community causes, which are close to our vision,” elaborates Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd. Intruder Alarm Systems Access Control Systems

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17. 10 Most Trusted CCTV COMPANIES to watch in 2018 T h e Management Company Name Brief Adon System & Solutions Pvt Ltd adonsystem.com Adon System & Solutions Pvt. Ltd. is amongst the frontrunners which are effectively catering to the needs of the emerging surveillance market. Tapas Kumar Nandy Director & CEO Godrej offers diverse security product solutions including technologically advanced sphere-like cameras with analytics, substance detectors, X-ray baggage scanners, biometrics and access control systems, etc. Godrej Security Solutions godrejsecure.com Anil Mathur COO HIKVISION Digital Technology Co. Ltd hikvisionindia.com Prama Hikvision India is the leading security systems and solution providers in the country. Mr. Ashish P. Dhakan MD & CEO Saatvision is a market leader of “Service Oriented Company” involved in the area of “Digital Service & Security Surveillance System. Suresh Vishnu CEO & Founder Saatvision saatvision.com Anil Chaudhry, Country President & Managing Director Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centres, Infrastructure and Industries. Schneider Electric India Pvt Ltd schneider-electric.co.in One of the leading global brands, Secureye has enormous and varied product-range which covers wide applications across the security-spectrum. Secure Eye secur-eye.com Karmendra Kohli CEO Vikas Owdhbal Co-founder & Director & Rajesh Kumar Budia Co-founder & Director Senaxus offers quality, comprehensive & end-to-end Power Management & Security solutions with utmost gravity on 24x7 after-sale services. Senaxus Technologies senaxus.in Sunil Nayyar Senior General Manager Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. Sony India Pvt Ltd sony.co.in TAMRON is driving the progress of imaging technologies and their application areas to the benefit of our global society. Nitin Goyal CEO & President Tamron India tamron.in Zicom Electronic Security Systems Ltd zicom.com Zicom Electronic Security Services Ltd. excels in serving its customers with prompt security solutions. Mr. Pramoud Rao MD

18. Abhinav Toshniwal CEO Avazonic |December 2018| 16

19. Success Speak AVAZONIC AVAZONIC CATERING TO EVERYONE’S NEED FROM HOUSEHOLDS TO BUSINESSES C promising as it is expected to touch over two billion UD by 2020. IP-based surveillance systems are slowly replacing analog-based systems due to growing IP infrastructure and declining prices. With the increasing security concerns, the residential sector is gaining increasing market share. TIPL’s goal is to exceed the expectations of every customer by offering innovative Industrial Instrumentation solutions, outstanding customer service & greater value addition, thereby optimizing process functionality and improving the operation efficiency of the Process Industry. Our team is distinguished by their functional and technical expertise combined with their hands-on experience, thereby ensuring that our customers receive the most effective & value-based solutions for their requirements. CTV has grown in volume since the 1980s and the popularity of the topic continues today. The video surveillance market in India looks highly In an interview with Insights Success, CEO, Mr. Abhinav Toshniwal of Avazonic, have shared some insightful answers highlighting the influences made by his firm, service offerings, winning honors, current, and the future perceptions. 2. What are the key attributes that helped to overcome the challenges which were faced by the company during its establishment? 1. Kindly brief us about your company and the initiation story of it. Providing excellent pre-sales and post-sales service support and providing customers with innovative solutions to help solve their problems are a few attributes that helped us overcome the challenges faced. Toshniwal Industries Pvt. Ltd. (TIPL) is manufacturing Industrial Process Measurement & Control Instruments since 1959 and offers state-of-the-art technology with systems for all Process Industries. Backed by more than 59 years of Industrial Instrumentation & Security experience, we continuously serve major industry segments within the country with excellent service to & across the globe. 3. What are the different products and services provided by the company, that is setting you apart from your competitors? Avazonic makes affordable solutions that cater to everyone’s need, from households to businesses irrespective of their sizes. Our product includes a complete range of surveillance products, Intrusion alarm system, Time and Attendance system, Smart home products. Customer satisfaction is at the heart of Avazonic. We are on our toes to provide great service, delivered with a smile. At Avazonic we provide both TIPL also markets measurement & control instruments along with Security CCTV Systems from the range of reputed and world leading foreign companies. TIPL launched new brand “Avazonic” to serve all type of security surveillance needs of customers. |December 2018| 17

20. Nowadays Surveillance is the need of each and every one. The growth rate of Indian Surveillance market is expected to grow at CAGR of 13% from 2017-2023. It is expected to reach nearly US$2800 million marks in 2021. With the growing technology, IP surveillance is now becoming more and more popular in India. online and onsite service and support to our customer which makes us unique from all the other companies working in this field. 4. Kindly explain us the advantages/ distinctive features of your company. 8. What kind of future advancements you expect in the surveillance industry and how well equipped are you to face that changes? Our core advantage is the trust which customers have in the solutions offered by us. Behind Avazonic is Toshniwal Industries’ 59 years of trust and dedication to serving the nation with useful products. In alignment with the Smart City initiative by Central Government, Smart security will be a buzz in near future. Security products will be combined with the AI technology, IoT technology to make it smarter. Smart security camera and sensors will make it easy and more efficient for police to monitor the complete city under a single roof. 5. Brief us about the key personality The brand Avazonic was launched in the year 2013 by Toshniwal Industries Private Limited to cater to the security needs of Home & Business Segments. Toshniwal Industries has more than 59 years of experience in Industrial Instrumentation & 30+ years in security and surveillance space under the guidance of its Founding Chairman & Managing Director, (Late) Dr. G.R. Toshniwal, D.Sc. and thereafter his son Mr. M.G. Toshniwal, B.Sc (Engg.) in a very short span of time, TIPL was recognized as a leading instrumentation company in India as a manufacturer of quality instruments and excellent services to customers. 9. Share with us the accomplishments and achievements of the company. Entrepreneurs should understand the need of the society and should work for the society. They should have something unique in their products and services. And to go far in this industry, their products and services should be qualitative. Since 1984, TIPL has taken up the marketing of various related product lines from renowned manufacturers from Japan, USA & Canada and provide complete application engineering, installation & commissioning and after sales service support to customers. Today, the company is run by Managing Director Mr. Rajeev Toshniwal (B. Tech Electronics) and his son Mr. Abhinav Toshniwal (B.E. Electronics & Instrumentation) and has spread its wings in over 15 cities across India. 10. Where do you see yourself and the company in the future? We have been introducing innovative world-class security solutions to our customers at affordable prices. With the Industry growing fast and the need for quality products backed by a strong service support solution increasing, we see ourselves as a leading player in the industry providing world-class solutions to the customers. 6. What is the source of inspiration for your company to be in the most trusted CCTV Company? We aspire to be the customers most preferred choice for security products. Our motive to start Avazonic is to make our society safe and secure. India’s population has been continuously growing which was giving rise to the crimes in India. Thus the brand Avazonic was launched by Toshniwal Industries Private Limited to cater to the security needs of Home & Business Segments. 7. What is the current scenario of the surveillance industry from your point of view? |December 2018| 18

22. Adon System & Solutions Instilling Enhanced Surveillance I middle class and undoubtedly a huge market, India, prominentlyrevolves around data and companies which produce technologies capable of mining such data. In this IT arena, companies providing surveillance technologies appear to be on the peak too. These companies are gearing up embracing cutting-edge technology and rolling out state-of- the-art surveillance products and services that have the power to create a one-of-its-kind history. Based in Delhi, Adon System & Solutions Pvt. Ltd. is amongst the frontrunners which are effectively catering to the needs of the emerging surveillance market. Adon products are created using latest and proven technology from Taiwan and USA. n the age of tech-enabled innovations, smart security is of utmost significance to match up the pace of smart cities. Being the world’s second largest population, an expanding Tapas Kumar Nandy | Nandita Nandy CEO & Founder Investor “ The company offers a diversified range of surveillance solutions (monitoring, controlling and recording of camera images in digital video format) for a wide variety of users (home to large enterprises). These solutions provide 24x7 automated surveillance technologies – a complete range of solutions with customized design and implementation to suit specific needs of the clientele. market in 21st Century“ Our vision is to be the leader in the digital security and surveillance Meet the Techy Tapas Kumar Nandy is the CEO and Founder Investor of Adon System & Solutions Pvt. Ltd. He is a technologist with expertise in the field of hardware design and digital application software. After completing his B.E in Electronics and Telecommunication and an MBA in Marketing, Tapas has been associated with reputed companies like HCL, Gestetner, and Ricoh in various capacities for more than seventeen years. Experience gained at these multinationals motivated Tapas to establish Adon System and Solutions in 2008 with an aim to be a leader in the industry. Currently, he is providing overall direction for Sales, Marketing and Service Strategies of the business operations.CEO, Tapas proudly shared that his wife, Nandita Nandy, has been in support function in various aspects of business, specifically in office administration and |December 2018| 20

23. 10 Most Trusted CCTV COMPANIES to watch in 2018 T h e customer care right from the inception of the company. She has completed MA in Public Administration. VMS software integration with Intruder/Fire/Access control System. Furthermore, Tapas Nandy said that they are blessed to have Sujoy Roy as an Ex. Director, during the initial phase and helped in driving Growth Strategies, Corporate Planning, and HR & Business Development. About Adon System & Solutions Surpassing challenges of finance management and retention of manpower, Adon offers comprehensive integrated solutions. Since inception, the company believes in embracing every opportunity and creating a niche by overcoming the complexities of its sector. Adon is on a mission to provide Total Surveillance Solutions at affordable cost to the customers through technology innovation. Fire Alarm – The company offer Conventional and Addressable fire alarm systems. Attendance Management – Focusing on attendance management the company solutions feature Proximity Card Based, Finger Print Based, Face Reading, Customized Attendance and Payroll Software. Intruder Alarms – Adon effectively deals with Wired and Wireless Sensors as well as GSM Based Alarm Panel. Access/Gate Control system – This includes Biometric/Face/Card Based, Rolling Shutters/Sliding Gate/Bollard, and Boom Barrier/Flap Barrier/Turnstile/Tyre Killer. Adon’s surveillance products and solutions are based on latest digital video standards and technologies and offer a wide range of image resolution and frame rate variations to suit different customer requirements. These products also include features such as motion detection, audio capture and advanced camera functions such as remote controlling of zoom, pan and tilt functions. These products are Network enabled and allow Web-based monitoring and recording in addition to LAN, WAN and wireless networks. Smart Class Room Solutions – These solutions highlight Interactive Projector and White Board, Student Response System, Visualizers, On line UPS, Digital Lectum, Audio System Over the years, the company has successfully expanded its territory by delivering IT and Networking Solution, GSM/GPS Based Vehicle Tracking System, Solar System Installation Conference Room Automation, Video Wall Solution - Board Room/auditorium Integration, and Public Address Solution. Furthermore, the company also offers Fencing Products - Chain Link/Anti Climbing/Electric Fencing. Company’s Take on Current Scenario Currently the market is flooded with lot of small-time players, may be after some years consolidation will happen and it will be left with some big names in the market, the smart city project, where Reliance, Mahindra, L&T and other big names will be key drivers of the industry. Why Choose Adon? Starting with installation of CCTV camera, today, the company has diversified into surveillance and associated fields, like Fire and access integration with CCTV, Audio video and light integration for board room and auditorium, and complete turnkey project of interiors. A Unique Quality Policy Focusing on quenching every need of the customer, Adon follows a distinctive quality policy having the potential: - To provide best quality security and surveillance solution thereby enhancing customer satisfaction - To improve product value proposition through continuous improvement and people involvement - To work together with the clients, in order to achieve our business goals for customers and stake holders. It has transformed into a single vendor which caters all- inclusive services with an innovative approach including: Guiding the Young Minds The company advices the beginners in its sector to come out with some application/solution oriented product or solution, which will help to improve customer performance. - 3-Tier surveillance solution for multi-site use (spanning thousands of CCTV cameras) - Latest technology in video compression - Perimeter Security System using Ultra Violet Beam sensor - Integrates with sensors and relays for effective results - Remote viewing via Internet or Mobile phone (even without a fixed IP) Future Strategies Video and analytical solution will be the key drivers for the future.Adon System & Solutions is constantly upgrading its knowledge and work in different fields, which will help it to march beyond the success horizons and unlock new success doors. Some of the allied services that the company provides are: CCTV System – This includes IP and Analogue CCTV System, |December 2018| 21

24. CCTV CAMERA SECURING THE WORLD AT ITS BEST S surveillance of public places, traffic monitoring, monitoring in schools and offices, and spy or body-worn cameras. ecurity and surveillance have had a huge makeover with the advent of CCTV Cameras. Closed-circuit Television (CCTV) is also popularly known as video-surveillance and involves the usage of video cameras which transmit the images as signals to a specific place on specific monitors. CCTVs are now widely used for |December 2018| 22

25. Exclusive The First Shot The first known CCTV cameras were installed way back in 1942 by the Germans to observe a launching of rockets. Walter Bruch, a renowned German engineer, was credited with the installation and technology and is thus considered as the inventor of CCTV cameras. For the next few years, CCTVs were mostly used for non-commercial purposes until the first instance in the US in 1949. Technology for Better Captures The early CCTVs needed to be monitored continuously as their feeds could not be recorded. They worked on magnetic tapes which needed to be changed once they ran out of space. This whole task was very cumbersome. With the emergence of the Video Cassette Recorder (VCR) technology CCTVs too got a boost. Advancements such as multiplexing, time-lapse recording, motion-only recording, and the internet made them even more popular and commercially viable. CCTV found their first commercial application in the form of pay-per-view theatre television for sports. A game or match would be broadcasted live to certain theatres where people could come, pay and watch the game live. Later the police department in several cities in the US started using them to keep an eye on the busy areas with the intent to reduce and stop criminal incidents. They now find their usage in common areas of schools, shops, and malls, assisting the traffic police, in areas where human presence is risky (like high temperature and pressure areas in industries), monitoring employees and more. |December 2018| 23

26. THERE IS ‘ONE’ FOR EVERY NEED There are several types of CCTV cameras, which one can buy according to their need. At very first, one must need to analyze the requirement and the budget. Accordingly, they can choose the perfect CCTV camera that fits all their needs. So, let’s take a look at the most commonly used ones. Dome Cameras are named so because of their dome-shaped outer casing. They are commonly used for indoor security purposes and are generally placed on the ceilings or such high points for better coverage. The outer casing hides the inner camera lens so it is not easy to determine the direction that the camera is facing. Some high-end dome cameras are fitted with illuminators to capture low light or night scenes too. Few others give the freedom to zoom, pan, and tilt the camera and are called “speed domes”. Bullet Cameras are designed to resemble an ammunition cartridge. They have a long, cylindrical and tapered body which is perfect to capture the long-distance vision. They are generally wall-mounted or fixed to the ceiling and capture images from a particular area only. They do not support pan, zoom or tilt feature. They are ideal for outer use and can be installed under protective casings to protect them from rain, dust and other natural forces. C-Mount Cameras come with detachable lenses. This makes them useful in a number of cases and as per requirement. Using special lenses, it is possible to capture images beyond a distance of 40 feet, unlike the regular CCTV cameras which capture till 30-35 feet. They use a vari-focal lens in order to fine-tune focal distance and the angle of view. They support zoom in and out feature without losing focus. Day/Night Cameras are perfect for areas that need surveillance 24X7. They are designed to work in both broad daylight and low light or night light conditions. They can take both black and white and colored images. Their enhanced performance is due to an extra sensitive imagining chip which is used in the dark which negates the need of illuminators. They are mostly used outdoors and can perform under direct sunlight, low light, glare or reflections. Pan Tilt Zoom Cameras or PTZ cameras can do as suggested by their name i.e. pan, zoom, and tilt. It gives great freedom to the controllers and let them capture views from multiple angles. They can be operated manually or programmed for an accurate view. They are a bit expensive than the above- mentioned cameras. Since they can be easily controlled to get better live feeds, they are generally deployed at sensitive areas. |December 2018| 24

27. High Definition Cameras have a very high resolution, higher frame rate and high definition quality of images and videos. They help to capture finer details and clear pictures. They are good for use in sensitive areas, exit, and entry points and wherever misconduct needs to be avoided and captured in real time (like the exam hall or Casino). Infrared Cameras provide clear images irrespective of the time of the day. Perfect for surveillance of busy areas where round the clock surveillance is required like airports. They are equipped with small LEDs around the lens which let them capture images even in dark. They also have a very high range of capturing distance. Network Camera or IP camera can transmit images over the internet. They can be wired or wireless and are easy to install. They are useful in areas where remote monitoring is essential and work for both domestic and commercial purposes. Wireless Camera is non-IP cameras that need no hard wiring. They offer the flexibility of installation and can be put up almost anywhere as per requirement. ANPR Cameras are specifically designed cameras which go by the name Automatic Number Plate Recognition camera. As the name suggests they are used to read and store the number plate data. They help in organizing traffic, checking speed limit violations and parking. They can capture, track and recognize vehicle registrations and give good information when required. Discreet Cameras or the Spy cameras and typically small and can be hidden easily. They are not easily spotted and can be propped, mounted, worn and disguised in a number of ways. They work best in close ranges. |December 2018| 25

28. SECURE CAM SECURE CAM PROVIDING COMPLETE DIGITAL SECURITY AND PROTECTION Rijoy Thomas Chairman & CEO |December 2018| 26

29. Interview with Insights Success S has given the opportunity to learn more about the surroundings. Many different functions of AI enable the person and the cameras to work more efficiently as that person won’t have to deal with numerous pesky false alerts. With this video analytics technology in the security camera systems, the job of securing home or business, now, becomes much simpler. And, the great news is AI technology will only get better with time. In this fertile hour, Secure Cam IT Solutions isoffering the tech-enabled unique solutions i.e. high-resolution analog/ digital/ IP- based cameras, digital and network-based storage systems and remote video surveillance using smartphones and tablets, combining security surveillance with IT solutions. ecurity Cameras with Artificial Intelligence provides a peace of mind, and probably can improve ‘Life Experiences’. The fusion of AI into CCTV Camera basis of requests from the residents. Residents of these cities can log-in into the company's website www.securecamitsolutions.com and request for the service. If there are requests for a minimum of 500 buildings, the campaign will be launched in that city. 2. What are the key attributes that helped to overcome the challenges which were faced by the company during its establishment? Like most the companies, we too had some teething issues. However, it was the passion and enthusiasm of the team, especially the core technical staff and management personnel, that helped us overcome the initial challenges. 3. What are the different products and services provided by the company, that is setting you apart from your competitors? Secure Cam provides high-resolution analog/ digital/ IP-based cameras, digital & network-based storage systems (DVRs & NVRs) and remote video surveillance using smartphones and tablets, combining security surveillance with IT solutions. The company’s USP has been that we not only set up the ubiquitous CCTV cameras but also provide end-to- end solutions related to the service – ranging from application development, network cabling, hardware supplies, web designing & development, information management, infrastructure, business services, and project management – through rigorous annual maintenance contracts (AMC). In an interview with Insights Success, Rijoy Thomas, the Chairman, and CEO of Secure Cam IT Solutions have shared some insightful answers highlighting the influences made by his firm, service offerings, winning honors, current and future perceptions. 1. Kindly brief us about your company and the initiation story of it. Security in one of the biggest concerns and needs today both from the point of individuals and organizations, yet it’s an expensive proposition that is difficult to maintain consistently. That was the gap that prompted me to set up Secure Cam IT Solutions in early 2014. We had a singular mission – to deploy available technology in order to secure people's lives and most importantly, make it affordable to all. Today, the security surveillance and IT solutions company has grown into a young and energetic team with COO- Emil Jose and business partner- Ahmed Sarour Al Marar, who soon joined me in sharing my vision. The company has more than 1,000 happy and satisfied clientele spread across the Middle East. Based out of Abu Dhabi, with branches across the GCC, the vision of the company is to provide complete digital security and protection to all. In addition, the company has also broadened its horizon to include audio and video services and Public Address Systems (PA-Systems) too. One of our strengths is that we are quite up-to-date with technology, and we place a lot of emphasis on the after-service element. We believe that cutting-edge technology and servicing is the key if you want to stay ahead of the game. 4. Kindly explain us the advantages/ distinctive features of your company. Secure Cam has been able to secure more than 1,000 happy clients in a short span of four years. This includes some of the biggest corporates in the GCC. We believe this is one of the biggest achievements of our highly energetic sales team and a proactive technical department. In order to achieve our goal of security for all, the company has kick-started a unique global campaign called ‘Secure Our City’. As part of this campaign, the company will install CCTV for free in more than 10,000 buildings in each major city across the globe. The estimated cost of the ‘Secure Our City’ campaign is US$1.5 billion. The uniqueness of the project is the stakeholder participation – cities will be chosen on the 5. Brief us about the key personality. Secure Cam is headed by me (Rijoy Thomas). I am the |December 2018| 27

30. The Secure Cam team (from left) Rijoy Thomas-Chairman & CEO_Ahmed Sarour Al Marar-Business Partner and Emil Jose-COO you to face that changes? Artificial intelligence has already penetrated the surveillance industry. Cameras that are capable of motion and metal detection can analyze and send alerts to people without human intervention. Ongoing research will make these systems more advanced in the future and capable of detecting all five senses like how we humans do. Through our ‘Secure Our City’ campaign, we want to create awareness among people about enhancing safety levels. Chairman and CEO. I have been a resident of the UAE for the past 12 years. I hold a Masters in Economics & Networking (IT). I started off my career at Geant Hypermarket in the sales division, then worked as a sales executive with First Gulf Bank, followed by a stint at Citibank as Senior Relationship Officer before rounding it all off as the team leader and business development manager from 2012 to 2014 at Finance House. 9. What are your advices for the budding entrepreneurs who are trying to embark in the same field? Hard and smart work always pays off. Just believe in your dreams. However, the need to strike out on my own drove me in 2014 to co-founding this company. At Secure Cam, we are driven by a genuine desire to protect people's lives and assets. 6. What is the source of inspiration for your company to be in the most trusted CCTV Company? Our customers are our biggest asset. Their satisfaction is our biggest source of inspiration that pushes us to strive for more and be the most trusted CCTV Company. 10. Share with us the accomplishments and achievements of the company. One of the biggest achievements of the company is the ‘Secure Our City’ campaign. Everyone has the right to safety and ‘Secure Our City’ aims to fulfill our dream of a safe, secure and protected world for everyone. 7. What is the current scenario of the surveillance industry from your point of view? The video surveillance market in India looks highly promising as it is expected to touch US$ 2.4 billion by 2020. IP-based surveillance systems are slowly replacing analog-based systems due to growing IP infrastructure and declining prices. With the increasing security concerns, the residential sector is gaining increasing market share. 11. Where do you see yourself and the company in the future? Five years from now, we expect to be running the ‘Secure Our City’ project in more than 10 countries the world over. We are entering the Indian market this year end. We always think big. We see ourselves as one of the biggest global players in the surveillance sector in the future. 8. What kind of future advancements you expect in the surveillance industry and how well equipped are |December 2018| 28

32. Saatvision Distributor of Security Systems Collaborated with the World’s Leading Brand and Technologies T could afford it to monitor live video. As it changed, it was primarily used by businesses to record video. Now because of the advancement to the field and the simplicity of the equipment, CCTV is being used by a broader group of people than ever. Most systems are now being sold to small business and homes for the purpose of live monitoring with mobile devices. People can view their cameras from anywhere and that peace of mind and security is the main attraction. echnology and our increasing demand for security have put us all under surveillance. From its earliest stage, CCTV was only used by the few people who Suresh Vishnu CEO “ Passion for Pursuing Out-of-the-Box Solutions With the rapid expansion of the technology sector over the last few decades, the demand for those who can create, understand and alter electrical control systems has risen accordingly. Suresh Vishnu, CEO of Saatvision is a B.com graduate, a persistent leader and has a passion for electronics. He has been fascinated with technology from a very young age. During those formative years, Suresh gained the experience and technical expertise in service, quality, and innovation. our Products“ We are Genuinely Client Focused and Continually Seeking Improvements and Improvisation with Saatvision is a label in the electronic domain. This 28-year old conglomerate is uniquely poised attaining leadership in every area of their operation. They are driving the growth in CCTV Camera, Attendance Machine, Fire Alarm System, Burglar Alarm System, Video Door Phone, Door Locks and Gate & Door Automation, etc. constant evolution and innovation are the pillars of their sustainability in this ever- growing, competitive sector. Igniting Curiosity in CCTV CCTV is now something we take for granted. Many |December 2018| 30

33. 10 Most Trusted CCTV COMPANIES to watch in 2018 T h e premises, streets, and even homes are fitted with such technology, and it is something we have come to accept and expect. Back in the year 1991, Suresh introduced CCTV cameras for the first time in Tamil Nadu. When the business was launched, the prices of the CCTV cameras were exorbitant and to create its awareness whereas to get the first customer has taken much time. Delivering High-End Services The company focuses mainly on Safety and Security equipment, Virtual Sensing for large agriculture areas, Thermal cameras were it can detect any movement of human or animal up to 100 kilo meters. It has also introduced Burglar Alarm, Fire Alarms, Gate alarm as a car enters the compound, the gate automatically opens; Video door phone, Biometric locks were one can use the finger or eye to open the doors. Saatvision focuses on launching mid-range CCTV systems. These are designed to meet the video monitoring requirements of larger single sites or multiple sites connected via a dedicated communication link. When designing and deploying a mid-range CCTV camera system, the company takes into account the specific security requirements and decided on the best possible positions for the cameras – entrance/lobbies, parking areas, elevators, hallways, aisles and more. The industry is expected to experience robust growth due to fast innovation and shifting market frontiers. The ongoing digitization and the ever-increasing deployment of IP- driven surveillance systems are further catalyzing the market growth. The company aims to offer the highest quality products by consistently updating the selection with affordable prices and high-quality security equipment. Saatvision works with all type of business industries, government agencies, and residential users. It also provides high-end safes apart from CCTV cameras that are known for their durability, longevity, and overall protection. The range of its customers ranges from Government, Multinational and Public Sectors. These projects are mainly focused on Hospitals, Schools, Jewellery Mall, Shopping Mall, IT Sectors, Villas, Apartments, Industries, Hotels, Business Establishments, Public Streets and Roads, etc. The most significant factor driving the industry growth has been the recent innovations in surveillance, security, and network offerings, gradually reducing costs of specialized products and increasing their overall effectiveness. Suresh further adds that the customer has the guarantee on products what we sell. Launching a Business is No Small Undertaking Every company is different. Every market is different. However, every successful product launch example has one thing in common: The business had an effective strategy and stuck to it. Moving forward It’s easy to get ahead of yourself, envisioning all the sales, recognition and success that will stem from the offering. But like any other business initiative, a product launch takes time and careful planning – rushing to market without having your ducks in a row is a recipe for disaster. Suresh Vishnu says, “Marketing the product and convincing the customer was the initial difficulty.” Slowly through referenceable customers, the business started receiving its clients and hit the bigger leagues. Saatvision has recently planned of introducing CCTV cameras with Digital Video Recorder. The customer will be receiving emails triggered by motion in a snapshot for their reference. The settings can also be customised for each camera input. For example, a camera in a workshop can be recorded continuously while a camera in reception can be set to record only on motion. The ongoing technological adoption has embarked India on a new journey where transformations and disruptions are the only constants across the market. Soon, as digitization further increases and covers the rural geographies under its ambit, Saatvision is going to act as a catalyst within India's collective growth story. ‘Security is not expensive; it is invaluable’ Later Saatvision has grown with collaboration with brands such as American Dynamics, Arecont Vision, Auric, Panasonic, PELCO , Toshiba etc., |December 2018| 31

34. CCTV Cameras 6 6 Interesting Facts about C systems. Also, on the basis of application, the market of CCTV is again divided into the hospitality, retail, commercial infrastructure, BFSI, government, home security, and others (Transportation, Healthcare, etc.) losed-Circuit TV (CCTV) Cameras is also known as video surveillance. These are basically used for the security purposes to keep the surveillance and monitoring at any location. On the basis of technology, the CCTV Camera market is divided into wireless CCTV systems, analog CCTV systems, hybrid CCTV systems, and IP-based CCTV Regional Outlook According to one of the independent survey report, CCTV is a competitive part of the worldwide Camera Industry. The global CCTV market is expected to grow at the higher growth rate during the forecast period. It is also predicted that in the coming few years, India and China are expected to be the major market in the Asian CCTV camera market. North America and Europe stood at the second and third position in the total revenue in 2014. One of the most competitive markets across the globe is North America, with various regional players and a few large international players. In the next few years, the Middle East and Africa is anticipated to attain a substantial share in the global CCTV camera market till 2025. |December 2018| 32

35. Insights THE INTERESTING FACTS ABOUT CCTV CAMERAS CCTV cameras were only used publically from 1962, though they are invented in 1942. 01 IP CCTV cameras are increasingly being used over the analog cameras that have been commonly used until very recent times. These offer high definition images of a superior quality and are now much more affordable due to advances in technology. 02 03 There are 25 million CCTV cameras in operation worldwide. As well as being used to prevent or detect crime, CCTV is commonly used to monitor areas where it is not safe for humans to operate such as nuclear power plants, areas of extreme temperature or in bomb disposal. 04 The first CCTV camera was installed in Germany in 1942 for observing the launch of the V2 rocket at Test Stand VII by the German engineer, Walter Bruch. 05 Some public CCTV uses automatic number plate recognition (ANPR) technology, allowing them to recognize vehicle number plates. This can be used to identify vehicles used in crimes or number plates can be 'tagged' so that the authorities can be alerted when they are picked up on camera. 06 |December 2018| 33

38. Senaxus Providing 24x7 Services in Security Domain I security and currently India is following the same path. This is anticipated to grow at a CAGR of 28% for the next four years, which is flooded with mediocre and unsecure cheap products. Even when the individuals decide against taking chances, and go for large system integrators' quality products; they end up with lack of timely after-sale services. Byacknowledging the scenario, Senaxus Technologies Pvt. Ltd. started its journey in 2014 to provide the best security systems along with On-Time services to the clients. It has an in-house designing, planning and execution team; who offers 24x7 services. n today’s dynamic world two things affecting human experience the most -Power and Security. The western world has gone too far with its virtual Rajesh Kumar Budia | Vikas Owdhbal Co-founder & Director “ The Humble Start Two close friends from Delhi Vikas and Rajesh, have profound experience in the core power, electrical and security solutions industry. Post several years of brainstorming, in 2014, the duo came up with a panacea to all these hassles in the form of an organization – Senaxus Technologies Pvt. Ltd. (STPL), which offers quality, comprehensive and end-to-end Power Management and Security Solutions. Senaxus made a very humble start, and now it is growing at a very high CAGR. product installation“ With Senaxus Technologies, the commitment only gets bigger after the The Dynamic Creators of Senaxus Technology Vikas Owdhbal and Rajesh Kumar Budia are the Co-founders & Directors of Senaxus Technology. The passionate duos have pursued Engineering in Electronic & Telecommunication and hold a Master’s degree in Business Administration and have over two decades of rich experience in corporate world. Vikas Owdhbal is, |December 2018| 36

39. 10 Most Trusted CCTV COMPANIES to watch in 2018 T h e currently, spearheads the marketing, business development, customer support portfolios and strategic tie-ups in Senaxus. Whereas, Rajesh Budia handles the supply chain/sourcing and project execution part in Senaxus. Currently growing at a CAGR of 100 percent, and aspires to be around 1000 million IR by 2023. Today, Senaxus is associated with the biggest of the names in Medical, Education, Hospitality, Pharma and manufacturing sectors. It is a basically into providing End-to-End Integrated Solution in Power Management and Security Solution domains. “We are not just any other company focused only on operating profits. We came into existence with an aim to change the current scenario and culture on how other companies work. And, we firmly believe in delivering our best to the client for which they have trusted us!” –shared by the Co-founders, Vikas and Rajesh, on behalf of the company. The Work Culture at Senaxus A very young and dynamic company has a team of young engineers and management graduates. It has a very open and unique work culture, where all members of the company respect each other's point of view and suggestions. “We all work cohesively as a family with only one aim ‘Customer Satisfaction’. We believe that if we keep our customers happy, they will keep us in business.”— shared by the Co-foundersof the company. The Co-founders of the company firmly believes and follow the Three ‘P’s i.e. Patience, Perseverance, and Proactive, and lead by one simple rule “Never and Never give up”. Customized Solutions Senaxus Technologies is mainly focused on custom designing and execution of Power Management and Security Solutions for clients as per their individual requirements. In power management vertical, it is handling product solutions like ONLINE UPS systems, Grid Connected Solar Power Plants and LED Lighting Solutions. In the security domain it is majorly into designing and execution of IP & HD CCTV solutions for all SMES. It also provides customized solutions for Access Control Systems, Time Attendance Systems, Fire Alarm Systems and Video Door Phones. Accomplishments and Achievements Senaxus has successfully executed many big projects for top organizations like Mankind Pharma, Radisson Blue hotels, Max Healthcare, Trident Hotels and many more. It is recently working with the project which has acquired for an integral CCTV solution for one of the big American MNC in manufacturing of medicines. The service desk of the Senaxus is always available to the customers for any kind of onsite or off-site support. Senaxus Technology is probably one of the very few companies of India which are into designing and execution of customized product solutions for the both Power and Security domains. Major Futuristic Advancements As Senaxus is focused on providing best products and services to all its clients; it is investing heavily in manpower and technical up-gradation of the team and processing of setting up a state-of-the-art in-house technical excellence center for the surveillance vertical. This will majorly focus on addressing all customer needs from inception, planning, designing to execution and after sales support. Raising Above the Challenges During the initial days, team building, finding the right OEMs and customers were the major challenges faced by the company. The company has achieved many milestones, and has gained confidence of clients as well as its suppliers with the passage of time. Commenced its operations with a humble seed funding, the company has grown by leaps and bounds doubling its size year after year. When it started, the first year’s revenue was around five millions IR, which scaled up to fifteen million IR in the second year and thirty million IR in the third year. With a vision of graduating themself from corporate to government sector, STPL, today, is busy making its platform stronger. However, the Co-Founders of the company also shared their next mission –to explore the government sector. |December 2018| 37

40. The CHANGING LANDSCAPE Of INDIAN VIDEO SURVEILLANCE MARKET I Disk, Coaxial Cables, Optical fibers, Media converters, CAT6 Cables etc. The consolidated CCTV Surveillance business in India is expected to reach Rs. 40 Billion by 2020. ndia has a huge market for Surveillance products including CCTV Cameras, IP/Network Cameras and its accessories like NVR, DVR, Surveillance Hard to experience it, however, what today’s clients in India look for is, value for money. Affordable does not mean low quality; it means the features which are only available in key models of manufacturers to be made available in the lower end of the product line. A small example is having an IP camera with an inbuilt mic in the retail product is a great step in this direction. It is working wonders for some end users. Not so long ago the only government had access to such technologies as surveillance systems and major applications included city surveillance and traffic management. Further, some corporates started using CCTV surveillance as a tool to increase productivity. In recent times the Video surveillance market is more affordable and solution-oriented hence a lot of new market segments have come up. 3) Up to date surveillance Technology Gone are the days when Indian market used to be flooded with cheap scrap from China. Now the Indian end users are looking for quality as well as service, hence some of the domestic players, who could offer realistic solutions, have started emerging in the field of video surveillance. This was particularly made possible by the latest technological innovations being used and incorporated by them in their products like IOT etc. 1) Shift from industrial to home buyers Today home buyers form a major chunk of the CCTV Business; this is because of the affordable products launched by various Video Surveillance Manufacturers. Most home users require products which are plug-and-play, easy to operate and view online using apps that are compatible with android as well as ios systems. India has a whopping 248,408,494 No. of households the majority of them have a decent lifestyle. Indian middle class could be next growth drivers for CCTV Surveillance Business. 4) Towards IP/Network system To my surprise, some of the manufacturers of Video Surveillance Equipment Manufacturers have stopped manufacturing HD Cameras (Especially HD PTZ Speed Domes) and concentrating more on IP Cameras for Video Surveillance. It must be noted that IP cameras are more and more acceptable in the Indian market compared to the AHD/HDTVI/HDAVI Video Compression technologies due to the low cost of ownership of the IP system as a whole in the long run. 2) Affordable CCTV When it comes to high-end technologies, everyone wants |December 2018| 38

41. Industry Outlook DUPESH SINGH SAINI CEO & Founder Sainicon Security Systems ABOUT THE AUTHOR Dupesh Singh Saini, is the CEO & Founder at Sainicon Security Systems. He has done BE Electrical from NIT Durgapur. Previously he was working as Consultant at Feedbackinfra. He has worked on design, engineering, supply, installation, commissioning of important projects of national security as well as corporations across India. |December 2018| 39

42. planning to install 12 Lac CCTV Surveillance Cameras at 8500 stations in India. 5) MSME segment The need for CCTV Video Surveillance has been created more by the industrial segment of this date, particularly due to make in India, initiative. A lot of small-scale manufacturing and service units have come up in India and they need to have CCTV Video Surveillance in their Factories, Godowns, Offices, etc and their growth leads to a direct growth in CCTV Camera market. Total number of MSMEs in India is figured to be around 36 Million (both registered as well as unregistered put together). These stories are endless; there is a huge business potential in the government sector in CCTV surveillance business. Major Driving forces of CCTV Business in India A)Lack of security for a common man Time and again Government or its police are busy with political and business class, hence, they are not able to take care of the general security needs of the public in India. To get a sense of security people to have to install cameras at their homes does not matter they can afford it or not. 6) From Analog to HD or IP As the CCTV Manufacturers come out with new technologies and advanced products even the old clients keep on upgrading to new products. For example, people who got Analog Cameras (Having CIF/2CIF/4CIF resolution) installed, five years back, can upgrade to AHD cameras from 1 Megapixel up to 4 Megapixel resolution on the same coaxial wiring. In some cases, they might like to go for a complete up-gradation to IP Camera or in some cases a hybrid system. 7) Beyond City, Urban and Suburban Market Villages and businesses therein are looking for CCTV Surveillance. It is easy to reach out to the villages due to the better road and communication infrastructure now. Panchayats and Village Businesses are going for CCTV surveillance. Many industrial units owned by village youth are coming up in remote areas with support from Khadi Village and Industries Commission; these people are very particular about the security. Hence CCTV is a must, in recent times Millions of units have been set up in rural areas. B)Lack of efforts by the cops to gather evidence Whenever there is a theft in any corner of India, the policemen ask the people to get some evidence, so that they can start the investigations. C)Lack of trust at work and home Please who do not trust others, make for the majority of installations of CCTV in India. D)Price As the prices of CCTV Video Surveillance Systems have gone down, the market has increased in size E)Defense Indian Defense forces are a key business segment for CCTV Surveillance F)VIP homes Security of VIP requires a great deal of surveillance system. G)Manufacturing Manufacturing which includes SME as well big Industries is one of the key users of CCTV Surveillance in India and is ever growing. 8) Defense and Government Military and PSUs have emerged as the largest user in Indian Video Surveillance Market, Millions are being spent to secure the Camps, Quarters and Borders. However, the requirements are stringent, qualification and pre-qualification requirements are not very easy to meet both for products as well as bidders. Hence only chosen ones with the best in class surveillance products have access to this market. To give a short overview of our discussion above, we can conclude that CCTV is not only restricted to surveillance at Government and Corporate level, however, but the market has also grown deeper into smaller business segments like homes, home business, medium and small-scale businesses etc. Together these smaller segments are more profitable and give a long-term business outlook top the CCTV Surveillance. Maharashtra Govt. purchased 6000 Cameras, Delhi Govt. purchased 1.41 Lakh Cameras, Haryana Government has plans to install Thousands of Cameras in Gurugram and integrate more than 60,000 cameras installed across the city at various offices and Malls etc. Indian Railways is |December 2018| 40

44. Zicom Shaping the Future of Security Surveillance with Novelty T itself in the field of Electronic Security Surveillance in India. Over the last two decades, the company has expanded its reach to five countries, 1023 cities, and over a million happy customers; with an annual turnover of 1000+ crore. In less than two decades, it has established itself as a leader in the security domain, introducing distinct innovations that rest of the industry follows. At times, when security surveillance was facing its testing, Zicom stood out and was a key player in establishing confidence in security systems. he journey of securing lives began in 1994 for Zicom Electronic Security Services. With years of expertise and experience, Zicom etched a name for Pramoud Rao MD “ Quality Products With a range of premier products developed with a state-of-the-art technology, years of experience and investment, the company has defined the true essence of precision, quality, and reliability. Using cloud technology, the company is serving its customers with novel security solutions, which include CCTV Surveillance System, Access Control System, Fire Alarm System, Video Door Phones, Multi-Apartment Video Door Phones, Intruder Alarm System, Fingerprint Locks, and Remote Managed Services (RAM). Over the time, Zicom has not only gathered the trust of the customers but also their love for unparalleled services and superior quality. of the industry“ We are committed to be the driving force in the transformation The company is providing security solutions and ventured into IoT in 2013. Since then, Zicom has undertaken several innovations which distinguish it from its competitors. End-to-End Security Solutions One of the most recent and popular innovations of Zicom is the “Make You City Safe” (MYCS) initiative. Launched on January 26, 2012, MYCS is a Zicom SaaS initiative that aims to make housing societies more secure by equipping them with high-quality CCTV systems and security services at Zero-Investment and Zero-Management. The service |December 2018| 42

45. 10 Most Trusted CCTV COMPANIES to watch in 2018 T h e provides 24/7 surveillance and technical support staff to cater to the people all through the year. Zicom provides end-to-end security solutions. The MYCS service is a distinct feature of the company with no competition. the customer to ensuring the best experience and service for the customer. Through our various awareness initiatives, we try to make the citizens more aware and alert.” Talking about the MYCS initiative, he further added, “Company thanks their customers for repeatedly encouraging them to come up with new and worthy innovative products to fulfill their customer's need”. Zicom Command Centre (ZCC) Zicom’s Command Center is a game changer for the company as well as the security industry in so many ways. Zicom is the first company to design and create a Command Centre in India which is now one of the most referred Command Centers in the industry. It is the distinguishing feature that helps Zicom SaaS to provide innovative solutions revolving around IOT & unique security and service concept. The Zicom Command Centre features the System Health Monitoring and Premise Monitoring, proving to be the best monitoring centre especially for Banking & Finance & Retail industry. Zicom ensures that they have solutions which will fulfill the needs of all kinds of customers. Also, they don't just avail products to their customers but ensure that they don't face any issues with these products either. With Zicom Command Center, it provides safety 24*7 with zero downtime with the help of System Health Monitoring; they make themselves available to answer all their customer queries. Awards and Recognitions ZIMAN – Personal Safety Ecosystem Zicom has been the first Indian Electronic Security Systems company to have gained a number of achievements in such a small span of time. A couple of them include: The company hasn’t stopped there. They have always been coming up with the various ways to help and cater to their customers. In addition, to provide help on an individual basis, Zicom launched Ziman – Personal Safety Ecosystem that provides unique features like Personal Safety, where Zicom Safety Officers get alerted that one is in an emergency situation once ZIMAN is triggered and gather intelligence in the stealth mode like - location, Pictures, Video and Audio. Safety Officers will swing into action and immediately call emergency services like Police, Fire Brigade or Ambulance. Digital – Handset – Data Safety, the application also comes with a geo-fencing facility that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries like school attendance zones or neighborhood boundaries. This element ensures that their children are always in safety zones. • Be listed on the Indian Bourses in 1995. • Pioneered the category of Electronic Security In India. • Introduce 24 x 7 Zicom Command Centre (ZCC) in 1995. • Introduce wireless security equipment in the home and retail segment. • Introduce Security Services called e-SaaS (Electronic Security as a Service). • Enters Inc India Innovative 100 Club Apart from being known as the “Best Security Application in Retail”, the company has won the following titles: • Most Preferred Security Equipment Brand Award 2012 • Channel Leadership Award 2013 • Most Innovative Brand in Electronic Security 2013 • Brand of excellence Award 2013 • Most Innovative Products Award 2013 • Inc India Innovative Awards 2015 • Lions CSR Precious Award 2016. Apart from these featured products, Zicom keeps conducting various campaigns to bring awareness and alertness in their customer group. They appreciate real-life heroes who have helped in saving a situation with their sharpness and quick-wittedness. They ensure customer satisfaction in every way possible. Future Assistance With all the achievements and innovative technology, the company doesn’t rest. They intend to spread their security span pan India and intend to bring out better innovations and more ideas to help the society. Being at the topmost position, and always being focused on their customers, Zicom has a place in the hearts of their ever-growing customers. They intend to build and maintain long-lasting relationships in the future. The Humble Persona Having customer service and their happiness as his priority, Pramoud Rao, Managing Director, Zicom Electronic Security Services, says, “With changing times, the security of every citizen is at stake. To keep ahead of the curve, we are also shifting focus from ensuring the best product for |December 2018| 43