Top Creative Leaders Innovating in Business 2019

1. Vol-5 | Issue-4 www.insightssuccess.com May 2019 Top Crea iv Innovating in Business t e Leaders 2019 Brian Shore Serving the Needs of Others Brian Shore CEO ZOOM International

4. The Essence of Creativity in the Business World C oncluding from every bit of experience I have on leadership, I can say that a leader has no limits. Also, there is no textbook definition that is comprehensive enough to suffice the characteristics of a modern day leader. Apparently, he or she has to be whatever the company requires at the eleventh hour, in which case creativity becomes one of the most important traits. Creative leadership allows a company to have an innovative approach while solving problems. A creative leader inspires his/her team to bring new ideas on the table and promotes innovative ideas on the floor. Stretching mind to come up with some new and exciting ways to do something always make us reach our full potential. This is how creativity defines its significance and acts accordingly in business world too. Creativity enables organization to find new ways to achieve its goal and promote healthy and steady growth numbers. It makes enterprises adopt the methods that are not applicable with conventional methods. Previously, creativity was said to be associated with people in artistic professions such as writers, painters or musicians, but this is not anymore the case. Creativity is much needed into the business world, as leaders at coveted positions had to rely on creative thinking to distinguish their organizations from competitors. As we are surging towards the unpredictable future, we can see that the business world is continuously changing and the resources are becoming scarcer. Thus, this contemporary corporate world needs creative change-makers, who can come up with the ideas and bring them into life with the available resources. Creativity is something that fuels innovative ideas, and opens door to new opportunities. With creative and stable leadership, organizations can ride those changing waves with the right strategy and make this world a better place.

5. “ “ More than a responsibility, creativity should be developed as a habit. Shubham Khampariya With the intent of bringing some creative minds, who are transforming the status quo of various sectors, into limelight, Insights Success brings to you, “Top Creative Leaders Innovating in Business 2019”. These leaders are riding the changing waves of businesses with their novel approaches and bringing out the substantial change into their respective sectors. An avid entrepreneur, Brian Shore, features on the cover of this issue. Brian is creating great customer experiences and serving the needs of others by serving as the CEO at ZOOM International. Over the past 8 years, Brian has led ZOOM to a 30%+ compound annual growth rate in sales and a world-class 87% net promoter score for customer satisfaction. He believes leadership should focus on a “be of service to others” mindset and back it with an authentic culture focused on the customer, partner, and employee experience. Delve in to more such inspiring stories and lessons from many such significant entrepreneurs in this issue and reap the fruits of motivation. Also, make sure to scroll through the articles written by our in-house editorial team and CXO standpoints of some of the leading industry experts to have a brief taste of the sector. Happy reading!

6. Tech-Know Insights What a Tech CEO can Teach Your Business about Digital 16 CONTENTS Expert’s Outlook The Fuss about AI 36 COVER STORY 08 Brian Shore Serving the Needs of Others

7. 20 24 Jared Bauer Changing the Medtech Community for Good Johannes Fruehauf Redening Entrepreneurship 30 Ken Marlin Persistence of an Unreasonable Leader 34 38 Ofer Lidsky A Veteran Leader in the Field of Digital Health Timothy Loginov From a Freelance Technical Writer to a Successful Tech Entrepreneur ARTICLES 26 40 Entrepreneur Echo System From Editor’s Desk The Journey to Self-Discovery Sustaining Entrepreneurial Sprit in the Modern Era

9. Editor-in-Chief Pooja M. Bansal Executive Editor Shubham Khampariya Assistant Editors Jenny Fernandes Bhushan Kadam Managing Editor Anish Miller Co-designer Visualizer David King Art & Design Director Amol Kamble Associate Designer Kushagra Gupta Priyanka Rajage Senior Sales Manager Business Development Manager Peter Collins Kshitij S Sales Executives David, Kevin, Mark, Avadhut Marketing Manager John Matthew Business Development Executives Technical Head Jacob Smile Steve, Joe, Alan, Anup Digital Marketing Manager Marry D'Souza Technical Specialist Aditya Research Analyst Patrick James SME-SMO Executive Prashant Chevale Database Management Stella Andrew Technology Consultant David Stokes Circulation Manager Robert Brown sales@insightssuccess.com May, 2019 Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Follow us on : www.facebook.com/insightssuccess/ We are also available on : www.twitter.com/insightssuccess Copyright © 2019 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

10. Cover Story Brian Shore Serving the Needs of Others ZOOM’s purpose is to create great customer experiences and serve the needs of others.

11. Brian Shore CEO ZOOM International

12. I entrepreneurial journey. Moreover, he broadly discusses the services offered by his company. n an interview with Insights Success, Brian Shore, CEO, ZOOM International, shares valuable insights from the experiences he gained during his you understand why you are doing something and how it ties into what you care about the most (values) then you are well equipped to accomplish almost anything. The second most important trait is perseverance coupled with a combination of ignorance, stubbornness and near delusion. Building something is tough, not only physically tough… mentally tough. Failure is a relative term and usually associated with the moments when we quit on ourselves. I’m perfectly ok with making mistakes but I’ve never been ok with giving up or not finishing what I started. At the risk of sounding trite, the third point is the most important and applies to anyone in any field professionally or personally. You can have almost anything you wish for in life but you have to help the person in front of you get what they want first. There are no tricks or shortcuts and people can sense authenticity very quickly so try to help others achieve their goals, ambitions and desires. Below are the highlights of the interview conducted between Brian and Insights Success: How do you diversify your organization’s offerings to appeal to the target audience? First and foremost, we guide our customers by helping them answer one simple question, “How did each specific interaction make the customer feel?” This sounds rather simplistic on the surface, but it comes as no surprise that many great and well admired software companies focus entirely too much on their tech stack or usage metrics and not nearly enough time on the impact to people. What were the past experiences, achievements or lessons that have shaped your journey? There are so many lessons learned over the years that I am struggling to choose the most pertinent ones. The first experiences that come to mind involve my amazing parents and their advice and personal challenges. My parents used to refer to their divorce as their greatest failure but if you look at their lives today, they wouldn’t be with their current partners or be the people they are today without it. If you are an entrepreneur, married, a parent or a friend, sometimes we have to let the situation play out because very few situations are as bad as they seem in the moment. At ZOOM, we start with capturing the Emotion of the Customer (EOC) by leveraging one of the most comprehensive survey platforms in the industry (Email, SMS, IVR, Manual & Outbound Dial) and work backwards towards connected points of coaching. Our goal is to provide actionable insights using technology and repeatable workflow that highlight the most successful customer interactions from the customers’ perspective rather than the agent or supervisors. We know from our own experience that doing so will turn unconscious organizational competence distinctly conscious allowing those successful interactions to be used as a benchmark, and training tool. The Dutch have a great saying, “The soup is never eaten as hot as it is served.” Sometimes when we think we have failed, we are really just walking down our path and learning from it along the way. I’ve had so many amazing mentors, teachers, friends and people who chose to see the best in me and I wouldn’t do what I do without them. No one does anything alone so surround yourself with like- minded people that assume positive intent and want the best for you. Pinpointing the least successful interactions from the customers’ perspective also provides actionable information such as identifying gaps in personal coaching or process pitfalls which can be rectified. We refer to this as 360- degree insights where the agent, supervisor and customer all weigh in creating a full picture of each encounter. Most organizations can achieve only a portion of this type of actionable intelligence using multiple products from multiple companies or manually intensive processes. Describe some of the vital attributes that every entrepreneur should possess. When asked, “What is the secret to success?” My response is typically, “When I find it, I will certainly let you know!” In all seriousness, entrepreneurs need to possess a variety of traits to sustain and persevere through the many setbacks, disappointments, self-doubt and moments of personal failure. First, one must understand why they want to build something and clearly understand their own core values. If Where do you see yourself in the near future and what are your future goals? The future is difficult to predict but I am incredibly excited about the opportunities to become a better steward to our 150+ employee families within ZOOM, our 350+ Partners world-wide and our 2,000+ Customers in 94 Countries that permit me to do what I love. It’s easy to serve their needs because they provide so many amazing opportunities for all of our families. While ZOOM has my 100% focus and

13. Inner joy is directly proportional to my contribution to others.

14. attention, my personal hobby is angel investing and helping aspiring business leaders flourish. On a purely personal level, becoming a more mindful Husband and Father tops the list. My Children will ultimately provide the litmus test for my life after I am gone. You can have almost anything you wish for in life but you have to help the person in front of you get what they want rst. What is your advice for budding and emerging entrepreneurs? Focus on why you want to be an entrepreneur and your core values – not the outcome. Choose people you trust and love to go on the journey with you as you will need them more than you know along the way. Keep your personal expenses low so you can prioritize the needs of the company. Find the best partner in life possible that has your back. My wife, Rachel, has helped me through my toughest moments and I’m eternally grateful.

16. READ IT FIRST SUBSCRIBE T O D A Y Never Miss an Issue Yes I would like to subscribe to Insights uccess Magazine. , S Global Subscription Date : Name : Address : Telephone : Email : City : State : Zip : Country : Che ck should be drawn in favor of: INSIGHTS SUCCESS MEDIA TECH LLC CORPORATE OFFICE Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone (614)-602-1754,(302)-319-9947 : Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

18. What a Tech CEO can Teach Your Business about Digital About the Author cxo1 Pam Bateson is an expert coach and mentor in business, training others to Masters level qualications and supervising coaches. She has worked within the healthcare, retail, hotels, construction, media, agencies, education and public sector. She specialises in Coaching, Mentoring, Employee Engagement, Change Management, Learning and Development and Organisational Design. She has worked with all levels in organisations from graduates to the CEO. She has designed change programmes that connect projects, outcomes, training and coaching. The performance outcomes have been outstanding. She is CEO and Co-founder at Thrive Partners. 16 | May 2019

19. Tech-Know Insights P am Bateson set up Thrive Partners, an on-demand coaching company, three years ago. In this article, she shares her point of view on how important humans are in a more digital world, what she’s learned as a tech CEO, and what this means when you’re looking to use tech in a way that’s both disruptive and works for customers. | 17 May 2019

20. The whole-system insights we produced has helped to make sales processes smoother, improved communications and created more opportunities for people to learn. In October 2015, I gave up a successful career as a management consultant and coach to set up Thrive Partners. Lots of people thought I was crazy. I was approaching 50, with two children still at home. But for the decade running up to that decision, I’d been thinking about a better way to deliver coaching – supported by digital, to share more widely the coaching tools I’d used to help clients for many years. big dreams that have galvanised our success in the last few years – and which has set us in the right direction for the future. Build for modern users Despite big dreams, we’ve also made our fair share of mistakes! A lot of them mistakes happened when we took our attention away from our end customers. It sounds obvious to see it there on the page. But it can be easy to lose sight of the customers that matter most, especially when, as a tech CEO, sometime we get preoccupied with a shiny piece of new technology. Keep it human With suicide being the biggest killer of men under 45, loneliness sweeping through developed economies in epidemic proportions and a third of all young people suffering from anxiety, I strongly believe that we have a duty to keep talking to each other as a society. This was the business I set out to build three years ago. Today, we’re working with 25 clients on five continents – delivering our own brand of on- demand coaching, backed with insights for the whole business. The learning curve has been steep – particularly for someone who, by their own confession, didn’t have a lot of experience in learning technology. So here, I wanted to share some of the things we’ve learned – and what it might mean for your business. We believe that keeping the art of conversation alive in this digital age is essential; only humans can master creativity, empathy, humour and imagination in a way that’s compelling. Information is everywhere, so we’re using technology differently – to offer real human experiences at scale, at any time of the day, whenever our clients need a conversation, for everything you can’t Google. So, what to consider first when it comes to users? The main thing to bear in mind is that they expect experiences that are easy and fast to access – a shift brought about by what we call the ‘Amazon Prime Mindset.’ In this era, clunky user experiences reduce the chances of uptake of services. In short, if your technology can’t match or exceed the quality of digital experience people get in their everyday lives, then you’ll need to go back to the drawing board. Dream big I didn’t really set out to build a business that would be considered disruptive, but my background as a lean engineer and coach did mean that we ripped up the rulebook when it came to the coaching industry. We scrapped the idea that you needed to meet face to face, and that sessions had to last an hour, or even two hours. And we made it a lot easier for people to access a coach to answer the questions they had there and then – increasing access so people could chat to an expert within an hour. And what of the future? Curiously, even the structures of artificial intelligence and machine learning look set to mimic human patterns. It’s still early days, but leaders in this space talk of ‘deep learning’ with AI – by layering up different tools that connect in the same way as our brain’s neural networks. Create wins for the many So, if users come first – who else can we harness the power of technology for? Our answer? Everyone else in the system. And so, the next three years? My recent experiences have led us to ask even bigger questions than we did to begin with – which I suspect will lead to our next irresistible set of adventures! What if we could transform learning management systems into learning ecosystems? What if any community of learners could connect with any community of teachers? And what if a better understanding of outcomes from learning could help both individuals, organisations and society to thrive? Early on in the development of our MyThrive platform, we realised that delivering digitally would enable us to do more than just scale and facilitate coaching in global organisations; it would also mean we could spot trends and patterns within communities of users, in organisations or society at large. Just as carefully listening has a powerful and transformative role in one-to-one coaching conversations, carefully listening to and analysing anonymised version of the conversations we host has a powerful and transformative role within whole organisations. Working with my co-founder, we then rebuilt the industry by asking the biggest questions we could imaging. What if we could make coaching available to whole organisations? What if we could get listening as valued as speaking? And what if we could help organisations learn as quickly as individuals? I for one believe there are exciting times ahead. I found these questions irresistible: I wanted to do for coaching what Uber had done for getting a taxi, Netflix had done for home entertainment, and Tinder had done for dating. It’s these 18 | May 2019

22. Jared Bauer Changing the Medtech Community for Good “ Give me the bad news rst. If we don’t know what we’re up against, then we can’t solve the problem. We will nd time to celebrate the good news as a team in due time. “ Jared Bauer Founder & CEO, ApolloDx Founder & CEO, CibusDx Interim CEO & Director, ProLung Co-founder, The Oliver Fund 20 | May 2019

23. W embrace both good times and difficult ones from his parents. In this way, he has long been drawn to the challenge of “turn- arounds.” Mr. Bauer’s impressive track-record shows he has a real knack for it, which he humbly attributes to correctly identifying and solving the most pressing issues to get a company back on the track to profitability. hile growing up in Twin Falls, Idaho with his eleven siblings, Jared Bauer learned firsthand the value of an honest, hard day’s work. Mr. Bauer learned to Mr. Bauer was also invited to serve on a committee selected by the Governor of Utah to help the state further expand and improve its burgeoning medtech community. Salt Lake City specifically and Utah in general have been fortunate to cultivate a rich, diverse medtech industry over the years that includes everything in-between some of the largest medtech corporations to medtech start-up’s. The Utah Governor’s Office of Economic Development (GOED) recently published a report detailing the incredible contribution medtech community makes to the State of Utah. In fact, Utah trails only Massachusetts and California for the size and health of its molecular diagnostic and precision medicine community. With his undergraduate degree in Economics and a MBA, Mr. Bauer has specialized in medtech turn-arounds for the past eight years. With a cool, calm and collected approach to identifying the most crucial elements to resolve, he has successfully navigated public and private medtech companies through complicated issues with founders, shareholders, former management and legal issues. His commitment to transparency is the key to earning and maintaining support from stakeholders and team members alike. Furthermore, Mr. Bauer operates with a “bad news first” mentality to ensure no critical issues unintentionally go by the wayside. All of this goes hand-in- hand to prioritize those issues that need to be resolved first. Working Endlessly to Improve Children’s Life throughout the World Mr. Bauer and his wife of fourteen years, Sarah Bauer, are incredibly proud of their ongoing work as trustees of The Oliver Fund, which is a non-profit organization. They co-founded the organization with the aim to improve children’s standard of living and sense of community in underdeveloped countries. The organization was started in honor of Mr. and Mrs. Bauer’s deceased son Oliver who was born with a heart defect and died on Valentine’s Day 2009 just one day shy of eight months old. The influence that Oliver’s life had on his family and those who knew him was profound. Now the Oliver Fund tries to recreate the light that Oliver brought with him by working to improve the lives of children throughout the world. The Oliver Fund believes all children deserve to be served with the playtime they need. Solutions to these issues include giving children healthy diversions that allow them to learn and grow through physical and imaginative play. Simple sporting equipment, such as indestructible soccer balls, durable jump ropes and dolls allow children to learn team building, community involvement, and create a sense of ownership. The Oliver Fund’s fundraising efforts are focused on purchasing these items to send to regions around the world where children have little to no access to these amenities and education. A Passionate Leader Improving Lives of Others Jared Bauer is personally and professionally passionate about helping and improving lives of others through his service in the medtech industry. He has dedicated nearly a decade to the global medtech industry. In 2012, Mr. Bauer founded Exuro Medical and acquired BurnFree products. At that point, BurnFree was riddled with legal issues and had not shipped any product for approximately six months. By primarily focusing on regulatory processes and re-working quality systems, Mr. Bauer piloted Exuro Medical into the second largest burn treatment company globally with distribution in 58 countries. He then successfully exited Exuro Medical. In early 2017, Mr. Bauer identified an opportunity to acquire a technology mired in legal issues and acrimony that he used as the basis for founding ApolloDx, an in vitro mobile point-of- care diagnostic medtech company, and CibusDx, a food safety company. As the Chief Executive Officer for both companies, he has heavily invested in refining the rescued technology. As a result of his prescient vision of the best path forward, ApolloDx and CibusDx are both now poised for commercial success. When the Plan is to make a Positive Difference for Patients As a long-time contributor to the medtech industry, Mr. Bauer is passionate about making a positive difference for patients – not just in the USA, but around the world. He envisions that he will always want to continue helping shareholders and investors who have encountered significant obstacles in bringing their innovations to the global healthcare market. While he is the first to admit that he does not have all the answers, he firmly believes that with the right team he likes his chances of breaking down the issues from most to least important to solve in order to succeed. In mid-2018, Mr. Bauer was appointed as Interim Chief Executive Officer and Director at ProLung, which is focused on helping accelerate physicians’ diagnosis of lung cancer. With his keen eye for identifying solvable impediments to success, Mr. Bauer re-organized the company and re-adjusted its corporate strategy. He has been rewarded with strong shareholder support as the company moves forward. | 21 May 2019

26. Johannes Fruehauf Redening Entrepreneurship I n an interview with Insights Success, Johannes Fruehauf, Founder and President of LabCentral and BioLabs, speaks about his experiences that shaped his entrepreneurial journey into a successful one. Also, he broadly discusses the companies’ core competencies and the services they offer. Below are the highlights of the interview conducted between Johannes and Insights Success: How do you diversify your organizations’ offerings to appeal to the target audience? In each of our facilities, we engage key partners to realize our vision. Those key partners include state and local governmental agencies with an interest in economic development, universities, research hospitals, big pharmacy, instrument manufacturers, and others who want to interface with our innovators. Each brings its own viewpoint that help tailor how these projects develop. We understand the needs of our resident startups; as entrepreneurs and founders ourselves, we’ve walked in their shoes. Our model is not a real estate transaction, but an ecosystem created for entrepreneurs to enrich their business. Multidimensional in our approach, we connect our different stakeholders who contribute and benefit, bringing a 360° perspective. We’re in a continuous dialogue with residents, sponsors, and the larger community, so that’s how we fine-tune our model, adding products and services to meet current and future needs. “ T courage and jump in. here’s always going to be a thousand reasons why the time isn’t ideal; steel your “ Johannes Fruehauf, MD, PhD, Founder, President LabCentral & BioLabs 24 | May 2019

27. running business operations was probably my biggest. But I had the invaluable opportunity to work alongside an experienced mentor, Peter Parker. That’s an important learning: if you know where you want to go but you’re uncertain about the path. Look for mentors who have demonstrated successes to help you. For example, we developed our LabCentral 610 “graduation-labs” site for companies that outgrew our entry-level offerings. It wasn’t something we’d ever even thought of in the beginning. But residents requested to remain within our supportive environment as they grow, meet their milestones and start their next stage of development. Another obstacle we face frequently is the skepticism of the surrounding world when we present a new concept. Be driven and assertive when you know your idea is right. You just have to work hard to prove it to others. Describe some of the vital attributes that every entrepreneur should possess. Fearless, relentlessly optimistic and motivated are the key aspects. At times, it may even be helpful to be so focused to be blind to some realities. It’s their energetic determination and an unyielding drive to have an impact that allows fledgling startups to succeed against entrenched big business. Of course, in our field of science, entrepreneurs must be grounded in both the science and their business segment. Where do you see yourself in the near future and what are your future goals? In the near term, we plan to continue to expand our network of lab facilities in the US and internationally as well as our fund activities. We believe that we can provide a valuable overall platform for innovation in our industry and aim to reach even more teams of founders. What were the past experiences, achievements or lessons that have shaped your journey? I was quite unprepared when we started Cequent. In retrospect, if I hadn’t had to learn everything the hard way building a lab, a team, and a company from the ground up, maybe my co-founder and I wouldn’t have been so driven to invent a new, more-efficient path for creating startups. What is your advice for budding and emerging entrepreneurs? Get on the calendar of as many experienced founders and investors as possible to ask these role models for advice; don’t be shy but do be respectful of their time. On entrepreneurship: just do it; don’t wait, there’s always going to be a thousand reasons why the time isn’t ideal, steel your courage and jump in. I grew up and received my medical training in Europe. As an immigrant, I had never really been exposed to the idea of venture-funded companies until I came to Boston. Here, I saw an industry that is turning academic ideas into real- world applications. It’s probably not surprising that we see a large number of startups being founded by immigrants. After all, immigrants embody those vital attributes in their daily lives when they risk packing up and leaving their own country to come here. About the Leader In 2006, Johannes co-founded a biotech startup, Cequent Pharmaceuticals, and since then founded and co-founded several others. Although glass-filled co-working labs for life sciences seem ubiquitous today, in 2013, when his co- founder, Peter Parker, and he opened LabCentral in Kendall Square, many shook their heads. No researcher would dare to put their precious IP in such close proximity to others. How do you strategize your game plans to tackle competition in the market? We are going places that we never dreamed of when we started the co-working movement for biotech startups. We don’t tackle the competition. We lead; others follow. And we’re proud of that! Since you used the word “tackle,” I’ll use an American football analogy. If your running back breaks through the defensive line, he runs toward the end zone as fast as he can. He realizes that he’s being chased, but he doesn’t slow down to engage. We’re like that RB—we keep on full speed, with our focus on the end zone. Johannes knew they had activated a paradigm shift for high-achieving founders and their companies through their co-working environments built at BioLabs and LabCentral. It took just a few years to prove the nay-sayers wrong. In fact, they believe they changed the industry, or to be precise, gave birth to a new one. They dramatically increased the capital efficiency of starting biotechs through their innovation communities by a factor of up to 10 to even 20 and companies enjoyed a greatly increased likelihood of success. What were the primal challenges and roadblocks you faced during the initial phase of your career as an entrepreneur? In the initial days, like every business, we faced challenges. Some only become visible in hindsight. When starting Cequent, my lack of experience in building and | 25 May 2019

28. The Journey to Self-Discovery E of their journey. However, financial challenge is the most painful ones they have to face. Making a list of all the financial challenges can aid a business and a new starting player in attaining sustainability and economic stability. which can help them in engaging new customers and create a productive business pipeline. Players can also avoid inadequate working capital by cutting-costs up to twenty percent and set the cut out as the working capital. For the startups that are yet to make profits, should make sure that they are adequately financed before taking any harsh decision, which can affect their survival in the industry. ntrepreneurs set up their new ventures with a new and unique vision, goal, and its future. These entrepreneurs face many challenges over the course Non-consistent Cash Flow Issue Most of the project-based business relies on their cash flow, which further relies on the flow of the project and the services rendered. It is therefore important for the company to have a good business team ready to connect new and reliable clients and projects. For the company that does not rely on the cash flow, must construct a flow of consistent cash flow at the proper time. If the client is unavailable to pay on-time, the businesses should think newer methods of client engagement. They should be patient and make decisions that would help them while dealing with the clients in the future. The Small Business Association estimates that around forty-four percent of startups and small business survive at least for four years only. Others cite that poor capital management, overspending, and the lack of reserve funds are some of the common reasons behind a business closure. All these three terms come under the finances of a company. One way to address the financial problems is to use the 4R formula i.e. Review, Revamp, Research, and Rewrite the company’s business plans. By using this formula, they can take action against the things that are not working out. Working Capital Issue Startups have to wait for their big clients to pay up so that they can manage their expenses. Entrepreneurs must save at least the expenses of six months as its working capital, Another way of improving the cash flow is to get a down payment for the product and the services provided. This 26 | May 2019

29. From Editor’s Desk | 27 May 2019

30. Hiring Issue Hiring a good staff is not an easy task. A decision like over- hiring can create additional costs for the company in contracts and long-term employee liabilities. The employer is responsible for its employees and they have to provide them with the employee benefits that increase the costs. The key solution lies in hiring the term-based employees, freelancers, and independent contractors as they will provide services only for the time worked and employer do not have to add payroll costs in paying them. These independent contractors are paid only for their time spent on the work. Depending upon the job, firms can easily find out that whether these are perfect for the job or not. In return, these can absorb the work-related wages and can add the benefit of costs. down payment will aid the companies in covering the expenses associated with the project sales and profit margins. Firms can also set a day in the week to go through the accounts, payables, and checks. Bookkeeping Issue Corporations can hire organized bookkeepers, which can save a lot of time. If they cannot find one, they can give this responsibility to one of its team member. The firm can improve by distinguishing the discretion and non-discretion spending. These include rent, office overhead, inventory purchases, and wages. The companies can even save further by polishing their overall marketing plans. Identifying and creating a larger clientele that can develop marketing strategies can help in promoting the service and products. Firms must set goals and expectations for marketing initiatives and develop the tools to improve the revenue outcomes. In eliminating the conundrums, the mind-power and descision-making of the entrepreneurs is important. They can seek loans and grants which are specifically tailored towards boosting the company's finances. Even some of the vendors allow the company to offer their assistance and can refine the business debts. The players should not haste in making a decision. They should be thoughtful and intellectual for deciding the expenses. It is important for them to think strategically. They should be aware of their decisions and should seek guidance in decision-making and in expenses. Wrong Predictions and Revenue Issue Businesses on a day-to-day basis have to predict the company’s revenues. This is even truer for the businesses that are dynamic in nature. Most of the predictions can be measured on a month-to-month basis. Although a lot of factors that are dependent upon the revenue prediction, but mostly it rely on the relevancy of the business. By foreseeing accurately, the firms can generate good revenue that is crucial for the cash flow statements. By paying attention to the seasoned fluctuations and affected timelines, they can predict the revenues accurately. 28 | May 2019

32. Ken Marlin I entrepreneurial journey. Moreover, he broadly discusses on some of the attributes one should possess in order to become a successful entrepreneur. Persistence of an Unreasonable Leader n an interview with Insights Success, Ken Marlin, Founder and Managing Partner of Marlin & Associates Holding LLC, shares valuable insights from the experiences he gained on his Below are the highlights of the interview conducted between Ken and Insights Success: What past experiences, achievements or lessons have shaped your journey? I suppose it all has to begin with my time in the Marine Corps. In 1970, when the Vietnam War was still hot, I quit college to enlist in the United States Marine Corps. I spent 10+ years on active duty and Profile-3Ken Marlin that turned out to be a defining time in my life. I was promoted and then sent to officer candidate school where I was commissioned and st sent to the 1 Marine Division as a young platoon commander. For the next decade, I had a series of great experiences (and a few not so great ones) in the US and in Asia (where I did two tours) as an Infantry Company commander, a battalion staff officer and as a member of the staff of the Commanding General of the 1 Marine division. As I wrote in my book, that Marine Corps experience taught me a series of valuable lessons on the best ways to lead and motivate men and women and build organizations that will persevere and succeed under complex challenging circumstances that are often chaotic. These are lessons that have served me well leading civilian firms. st How do you diversify your organization’s offerings to appeal to the target audience? We don’t diversify much. The Marine Corps taught me the benefits of using people with deep domain expertise in clearly defined areas - and that lesson has been reinforced over the years. I’m not a believer in “generalists” in any professional service - be it medicine, law, advertising, or investment banking. We take the opposite tack. We are very focused Ken Marlin Founder & Managing Partner Marlin & Associates Holding LLC 30 | May 2019

33. along two dimensions: the kinds of firms we work with - and what we do for them. We provide trusted strategic and financial advise the top decision makers at tech firms that provide financial software, information, data and analytics and those who would buy or invest in such firms. We help them figure out the best way to achieve their strategic goals with a further focus on efficient effective execution - whether they want to be a buyer, a seller or are looking to raise or invest capital. had expected the recession would be over by 2002 but it was not. Further I had underestimated how long it would take for us to build a base of clients. But we did a plan – and a modest a cushion of cash. We made no profit in 2002, 2003 or 2004. I lost one of my three people. And then I lost a second. My bank account was nearly dry. But we kept going. Fortunately, in 2005 it all turned around. It’s been a good ride ever since. Where do you see yourself in the near future and what are your future goals? The future is more of the same, slow steady building of a franchise that is international and growing. Careful cultivation of our brand and superior service to clients – without taking existential risks. Describe some of the vital attributes that every entrepreneur should possess. I meet a lot of people who say that they want to be – or call themselves - entrepreneurs when they really mean that they would like to reap potential entrepreneurial rewards - but are unwilling to take entrepreneurial risk. Entrepreneurs are risk takers by their nature. They will bet big on themselves – to build a business and achieve their dreams. If they lose, the consequences are often material. But they don’t think a lot about losing. The best ones are also team builders. They know that they can’t build a company alone. If they are smart they learn to listen to the advice and opinions of others – without being slaves to the expectations of others. Ultimately they need to trust their own judgment. One of my favorite quotes is by George Bernard Shaw, who wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” That is the very definition of an entrepreneur. What is your advice for budding and emerging entrepreneurs? Go into entrepreneurship clear eyed. It’s risky. Success is not guaranteed and it nearly always takes time. You can’t be in a rush. Be prepared for lean years and spend wisely. You need to have a well thought-out plan - and be willing to modify it as the market dictates. The market will tell you what to do - but only if you listen. Do the right things, for the right reasons, every time, no excuses. About the Leader Ken is an investment banker, entrepreneur and international strategist. He is also the author of “The Marine Corps Way to Win on Wall Street: 11 Key Principles from Battlefield to Boardroom”, a book that has garnered strong reviews and has been ranked among the top in governance, finance and leadership. What were the challenges and roadblocks you faced during the initial phase of your career as an entrepreneur? Many studies have shown that many businesses that fail because they run out of capital before they get traction. But that begs the question of why that happens. There is a tendency to say they underestimated the time it would take or the capital required. But it is more complex than that. Some of them had good ideas but simply weren’t good enough business people to begin with. They didn’t understand the numbers – didn’t understand timing and level of expected costs in detail nor the timing and realistic amounts of expected future revenue. They didn’t have a well-defined plan and certainly didn’t know how to pivot when that plan wasn’t going as expected. We founded this company in the beginning of 2002. The western world was in a deep recession that had begun with the tech market crash of 2000, followed by the terrorist attacks of 2001. I Over the past 30 years, Ken started and built several tech companies before embarking 17 years ago on a journey to create a different sort of investment bank. One that would meld the investment banking skills he learned on Wall Street with lessons he learned as a tech entrepreneur and then leverage these skills with values and principles Ken learned during the decade that he spent as U.S. Marine Corps infantry officer. Today, Ken advises U.S. and international financial technology, data and analytics firms on the best ways to buy, sell, grow and thrive. His firm has been the recipient of multiple awards including boutique investment bank of the year, multiple times. Institutional Investor, the international publisher has named Marlin as one of one of the most influential people in the financial technology industry. | 31 May 2019

36. I valuable insights from the experiences he gained in his entrepreneurial journey. Moreover, he broadly discusses on the services offered by the company. n an interview with Insights Success, Ofer Lidsky, CEO and Co-founder of DNAtix, shares genetic services for B2B as well as B2C clients. DNAtix compression algorithm for DNA files enables to transfer large genetic efficiently and securely. We see ourselves as leaders in this field of digital genetics and blockchain as well as bringing privacy and control back to the people. DNAtix is making Genetics more secure and accessible to all! computers for all my life. I got my first computer at the age of 7 in 1980 and this got things rolling for me. I have started my entrepreneurship at a very young age, in fact I owned my first company when I was about 20 years old. During the years and through personal experience I have learned many important lessons that led to the wisdom and knowledge I have today. Each failure and each success have been my teachers to the next stage. Finally, like many other smart people said before: “I never lose, either I win or I learn”. Below are the highlights of the interview conducted between Ofer and Insights Success: Describe some of the vital attributes that every entrepreneur should possess. Integrity Without Integrity nothing works. Never lose your integrity; your word is you in this world so you better keep it. Being a person who has high integrity will let you grow to the next level. For me, it is the most important characteristic that a person should poses. How do you diversify your organization’s offerings to appeal to the target audience? Digital genetics is transforming the medical world as it is becoming affordable and accessible to hundreds of millions of people. Since genetics is the basis for preventive and personalized medicine people will share their genetic data to improve their health and wellbeing. However, Genetic data is large and extremely sensitive. DNATIX has developed unique blockchain based technology, providing anonymous and secured How do you strategize your game plans to tackle competition in the market? I believe that competition is good. It shows that other people validate what you do and that you are really tackling a real need in the market. The wisdom is to find the edge you can provide that is different than others and concentrate on it. You cannot be good in everything, but you can excel in one thing that will separate you from others What were the past experiences, achievements or lessons that have shaped your journey? I have been studying science and 34 | May 2019

37. Ofer A. Lidsky CEO & Co-founder DNAtix “ “ If you put your mind into it, anything is possible! and will make you a leader. Though many claim that marketing is the most important factor in the success of a company, I believe that in this new field of genetics and blockchain it is crucial to develop and deliver cutting edge technologies, which is what DNAtix has been doing. I’m an entrepreneur and inventor, so I see myself keeping on creating new innovative technologies and tackling large problems to be solved. I see myself as a leader in the anonymous genetic space. I believe that data security is and will be the most important part of our current and future life. As they say, “Data is the new gold” and those who hold the data will make use of it granted permission by users or not. I am very concerned with people’s identity in the digital world and will make sure that our product will give a good solution to protect people’s privacy in a way that was never done before. matters is how many times you get up and start all over again. What matters is that you have a dream and as long as you keep dreaming it and being persistence in perusing it- you will get there. Every entrepreneur should always remember that when you are ready to quit you are at the closest point to reaching your goal! What were the primal challenges and roadblocks you faced during the initial phase of your career as an entrepreneur? When you have no experience, you make a lot of mistakes. This is the beginning of any road. The trick is not to make big mistakes and not to repeat mistakes you already did. That is an important rule to go by. About the Leader Ofer is an entrepreneur with over 30 years of experience in developing software. He is an expert in the fields of Information Security, Virtual Reality, Brain Computer Interface (BCI), Neuro feedback, Blockchain and Genetics. During his career, Ofer has founded a few leading start-ups and a nonprofit foundation which operates in schools in Israel. What is your advice for budding and emerging entrepreneurs? Don’t quit! It doesn’t matter how many times you fail, or how many people are telling you that you cannot do it. What Where do you see yourself in the near future and what are your future goals? | 35 May 2019

38. I business institutes and to corporates and I am often being asked what will happen to our jobs? So this is true that Artificial intelligence seems like a big untameable monsters to most, and everyone is little anxious about future. For enterprises there are certain imminent crisis that demand that they change rapidly and market is not at all as forgiving as it was a few decades back, someone is constantly rooting for you to make a mistake.This is leading enterprise to transform under the integrated environment of Digital Transformation. have been a strong advocate of conversational technology (VoiceTech/NLP) and AI and have pitched for it in various conferences, Guest Lectures at leading Voice Technology has lately become a stable AI process and would completely change the way we interact with technology in the future. Visualization will remain at the heart of it however with conversational technology, we can expect a shift to more verbal ads, like radio, but more personalized and actionable, but still to make a decision on which product to buy you would want to see it visually. Also search will become more specific and hyperlocal, where we will be prompted to give verbal feedbacks, that would amount to popularity of products and places, how it happens with mobile applications today. And that could be true sitting in 2010, but past few years new old research and young progressive companies and devision of enterprises are willing to make it their sole purpose that the infuse digital transformation in their company and provide assistance to others. But, with the prevailing reputation that comes at a cost of educating everyone, really everyone. They see it as a risk and any have burnt their hands trying to tame novice early stage AI models. But thats fine, thats how we grow. I believe that we are intellectual beings with curious minds, why would we want to do repeatable jobs which machines can do with greater efficiency. We can delegate these chores and teach the machines to help us better and imitate human decision making, innovate at personal level and “Democratise Artificial Intelligence”. Siri, Cortana, Alexa have brought conversation technology to people for some time now. They come bundled up with smart phones and can be used to do basic searches, to look up certain things, cue up songs etc. Speech technology has come much further than that. With its advancement we can now control our oven, tv and other house hold devices, can search complex data from cloud or can make phone calls for ourselves. It can change the way we function in our daily lives, our time with our family, services we receive and the jobs we do. It can eliminate learning curve of devices, repeatable chores, and compiling excel sheets. And it will not happen eventually, it’s happening now. Democratising AI through platforms for like voice technology - Natural Language processing so the technical algorithms can stay with specific user base while use of the AI algorithms can be made as simple as conversing with machines. Thats a sure shot way to upskilling resources for example: Team of Analysts can train dashboards and Business Intelligence tools to map business KPIs and generate Compelling Business Stories and Insights in natural language for everyone in the organisation to benefit from, and then keep building the training over it through machine learning. We are personally running trials with Fortune 50 companies on this, so when I say you need to start looking at ways to incorporate new technologies I mean it. Developers will innovate to create more audio centric user interface, there will be discovery period for them to find out how to minimally prompt user to give inputs and implement voice modulated visual commands. We can see speech approaching a point where it would become so reliable that we can just use it, like how we do it with other humans, and not even think about it. 36 | May 2019

39. Expert's Outlook About the Author Preksha Kaparwanis the Co-founder,CMO, V.UXDesignerof Realbox.AI. The versatile IHM Pusa graduate initially served as the chef but got inclined towards technology and business analytics and founded RealBox in 2015. Within three years of its inception, they have raised $300k for Realbox and, their customers include fortune 50 and big 4 enterprises. As a thought leader she has been part of TEDTalk talk shows. She was awarded 'The sparks 2018' by your story for tech services for her exceptional contribution as a Tech Evangelist. I am personally inspired to bring acceptance for conversational technology globally and I believe that the real success for this would not be when big corporations and industries would be using it but when every small and medium business and every household would be using it and help us to get a hold of our receding grip on reality from visually attractive and distracting screens on our tv, on out laptops and our smart phones. Preksha Kaparwan Co-founder & CMO RealBox Data Analytics Private Limited We have seen this kind of a shift with automated technologies and processes which has led to reduced laborious work, efficiency increased and averted accidents. Smart phones brought technologies closer to the end user. So, I took side with Artificial Intelligence and Machine Learning technologies, that will aid seamlessly while co-existing in our realities. And impact is not just on us in our personal capacity but for businesses too and professionals who spend endless nights collating data and make pretty ppts to show to the bosses. I believe that spreading the word on changing technological demography is not our responsibility or our burden. But you know why I make it my purpose?? Because it is a major step in evolution of technology and I know we need to harness it, shape it now, before someone else does it for you. | 37 May 2019

40. Timothy Loginov From a Freelance Technical Writer to a Successful Tech Entrepreneur G bets.” The virtue of wisdom, from Timothy Loginov, a co- founder at AnyChart, has allowed him to achieve new milestones in his entrepreneurial journey. “ Initial Struggles Often Lead to Success Because he went into business before he graduated from university, Timothy remembers a time when it was all about being able to believe in himself and his ideas. “But then, while we all dream to go big in months, it doesn’t happen exactly that way for the most. You need to — and I had to — persevere, and at the same time, cope with the fact that peers might already be getting cushy jobs and stable salaries while you are struggling,” says Timothy. enerally, an entrepreneur should be brave enough to believe they can make it, resolute enough to bet on ideas, and smart enough to always hedge their Timothy started out as a freelance technical writer for up and coming software businesses many years ago. “Then I realized it’s better to create software by yourself rather than get hourly pay. At least that’s how things looked to me. So, when most of my university mates were trying to get jobs at government agencies or as beta testers for Blizzard, I decided to go into small software ventures with my like- minded friends,” recalls Timothy Loginov. There were roadblocks preventing his forward movement that forced him to learn something new, like proper planning, for example, in the fields of both finance and R&D. “Well, I have always believed that enthusiastic work is maybe the most important thing to get you started and running. However, to go from proof of concept into production you actually need to do a lot of grunt work. It was very painful, but an invaluable lesson,” he explains. In a few years, he together with his friends created a DRM service, Activatesoft.NET which they subsequently sold. They also ventured into the restaurant management software business, as well as database management and coding assistance tools. Their first achievement was a set of batch image and (later) video processing tools that allowed people to cope with a growing need to work with substantial amounts of digital photos. Delivering Interactive Data Visualization In 2003, when AnyChart was founded, the idea behind the company was simple but exciting. The company aimed to allow every web developer and engineer to quickly visualize their data in any kind of chart. The output would be easy to embed into any web page or app built with any stack, looking beautiful regardless of platform or device. And they did it. Then, Timothy and his business partner got a novel idea of creating a one-size-fits-all charting tool that the global interactive data visualization market now knows as AnyChart. Currently available as a JavaScript charting library, AnyChart’s solution has been used by thousands of organizations worldwide to operate interactive data visualization. The list of its customers includes: Microsoft, Samsung, Citi, AT&T, Volkswagen, Lockheed Martin, ExxonMobil, JPMorgan, Bank of China, and many more. “Nowadays, AnyChart is one of the world leaders in interactive data visualization tools. Our products have been recognized by information technology experts worldwide, included in many lists of the best charting software, and even have won several awards,” says Timothy proudly. For example, last year, AnyChart received a prestigious DEVIES award for the best JavaScript technology during DeveloperWeek in California. 38 | May 2019

41. “ “ It’s all about the people you work with. Timothy Loginov Co-founder AnyChart This year has been particularly exciting for the company. AnyChart has recently announced their new Technology Alliance Partnership with Qlik, adding 3 new product extensions for Qlik Sense. The partnership enables their community to be provided with more than 30 new chart types and features such as tooltips natively in the Qlik environment. “Already on the top positions in the data visualization industry, we are going to keep strengthening our leadership in the global market of charting solutions and continue expansion to new territories, verticals, and audiences,” comments Timothy. Timothy also addresses upcoming entrepreneurs by asserting, “Since you have to believe in yourself, you cannot help but consider your way better, which sometimes makes it hard to admit you’ve come the wrong way. So, it feels much easier to dismiss what others are doing and keep saying “we know it better.” But you should know and remember that at the end of the day, you’ll have to get into your customer shoes and see why they might choose you and not the other guy.” Aiming to Make World Better As a successful tech entrepreneur, Timothy is realizing his dream of making the world a better place by leading such an innovative company. “When customers tell us, they are happy to use our solution as it saves them time and effort in creating visualizations and making faster and better data-driven decisions, that is precious and inspires me and all of us to work even more. I’m glad it indeed happens often.” shares Timothy. Three Things to Consider When asked about the advice to enlighten emerging entrepreneurs, Timothy emphasized three things, “First, if you are contemplating to go into business, you should know that working for yourself is not for everybody. But I would strongly suggest that everyone should at least try to do that. Second, being an entrepreneur is stressful and you have to devise your own strategies to cope with this stress. Third, learn to delegate but never blindly trust your employees.” Learn from Competitors Entrepreneurs need to have game plans in place to tackle competition in the market. Timothy suggests that entrepreneurs must keep an eye on their competitors and never underestimate up-and-comers: “Learn from them and try to understand what they are doing and why,” he recommends. | 39 May 2019

42. Sustaining Entrepreneurial Spirit in the Modern Era B almost extensive. One of the important forces of change is the change in technology. Most of these changes are used to enhance human capabilities to accomplish meaningful work. These changes are sometimes thriving on the entrepreneur. A successful entrepreneur works to visualize these future changes rather than waiting for it and create a more desirable environment in the organization. usinesses operate, survive and progress in a highly dynamic economy, where change is the rule, not the exception. The change may be slow, sudden or Technology is helping us solve problems where human power alone is not enough. Different types of businesses require different technologies, but again, it is impossible to solve all integration needs with a single technology. This article will help you understand, that technology is only the part of the original solution and how in different sectors the entrepreneur's surrounding really matters. Accounting Ÿ Technology allows us to complete tasks faster. It replaces the tiresome tasks of manually storing, compiling, sorting, etc. and the ability to use data with a simple digital solution. For example, Sales ledger in the early days was time-consuming, expensive and all paper-based process. Technology helped increase productivity with the development of spreadsheet software like Microsoft Excel. Employees today are far better at finding what they need when they need it. Though only this will not achieve the outcome. Here, let's take a clear look at how the entrepreneur's spirit is really helping to achieve the desired goal. Technological breakthroughs do occur and it takes courage for an entrepreneur to accept the change and its implication. Technology breakthroughs like computers, color television sets, electronic sets, fuel-efficient vehicles, etc. have encouraged entrepreneurs to manufacture these products. Thus changes in technology from time to time pose several alternatives before the entrepreneur. This is an ongoing process in which the entrepreneur sets goals and strategies to meet changes in technology. But for strategies like marketing, human resource, supply chain, financial and legal strategies, etc. connection with people is important. Entrepreneurs define the formal relationships among people and specify both their roles and responsibilities. Because the end product is an integrated system of people & technology and to administer these systems, entrepreneur is required. Technology is good for bringing the change not forcing it. It cannot make employees more efficient. Yes, the right technology can help to make the work easier, but if an employee is truly falling behind or is just inefficient, all the technology in the world will not solve this situation. The 40 | May 2019

43. Entrepreneur Echo System truth is such employees can be sometimes inefficient due to either inexperience or laziness. An entrepreneur can identify this problem by improving communication in such departments. This explains why human interference is important to address this situation, where technology is just a bandage, fix the problem for a short time. Adding new and faster technology will not fix the problem. While a better solution is sitting the departments down together and talking about the problem with the entrepreneur will be a real solution. Because a customer's shopping experience is more important than price and product quality. Entrepreneur encourages employees to use their creativity to ensure every customer experience is memorable. Entrepreneur's human interaction adds the value to the company and maintains loyal customers. Communication Ÿ In virtual workplaces, employees can interact and develop ideas by connecting through the use of video conferencing. This may include training and important meetings from far places to the employees. Technology can also be used as real-time feedback from the employees which allows the entrepreneur to improve the needs of the employees. Entrepreneur's good communication is necessary to allow efficient flow both internally (among employees) and externally (using technology). Retail Ÿ Technology allows retailers to be available day and night interacting with customers how, when and where they are ready to shop. Retailers depend on technology to manage inventory, track customer-purchasing habits, predict trends and deliver goods and services. Wireless communication, QR codes and Augmented Reality are some of the changes in technology to the retail industry. Ultimately, the entrepreneurship element remains central even if it is embedded within AI, advanced analytics, etc. Automation Ÿ The robots are coming and can actually help us, to be more productive, freeing us from most of the time-consuming | 41 May 2019

44. and repetitive tasks. One of the most important areas of application of automation is computer-aided manufacturing. Today CAD/CAM technology has been applied in many industries including machine components, electronics products, and equipment design. Even banking and financial institutions have embraced automation technology in financial transactions. But just because technology is advancing it does not mean it will replace human. Technology can do an adequate job, but we still need humans. It is certain that people to people communication remains fundamental where the entrepreneur's contact in the various stages is required. effective and convenient to the company management and employees can access data from anywhere by just using a device that can access the internet. It helps entrepreneurs to trust these technologies and build a strong trust among internal management of the company. Overall Artificial Intelligence, Blockchain technology, Cloud Computing, Internet of Things, 3D printing, etc. today are helping entrepreneurs to use this technology in every field to grow their businesses. But technology alone cannot create a company culture, where human interactions are valued. Because it is people who are assigned to work on this technology and to encourage them the entrepreneurs keeps their spirit alive. By creating an interested working environment, interactive dialogues among employees, support and motivation to the employees, reward system, etc. reflects the culture of the company. It is an entrepreneur who understands what the needs of the company are, by creating a connection with all the stages of management that brings the desired output. Hence, entrepreneurial spirit and technology should go hand in hand. Therefore we need evolving technology as well as intelligent humans. We need guided missiles as well as guided men to create the better world. Security Ÿ Technology becomes even more critical when operating the business online. It is important to protect the businesses from cybercriminals who could steal data or lead to website downtime. Encryption and decryption protect information from being accessed by a third party or cybercriminals. It takes only about a minute without slowing down any file or document. Storage Ÿ Technology has led to the development of cloud computing to store business information and has been accepted by many in the world of business. Cloud Computing is cost 42 | May 2019