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Customer Service Task 1 [Scenario 1]
1.1 Discuss reasons for using customer service policies Ritz Carlton has developed different types of customer service policies and all aims to deliver better and satisfied services to the clients. Hospitality industry chiefly emphasizes on customer service policies so that the value of customer satisfaction can be encouraged. As per the scenario, Ritz hotel has been facing many issues from the customer service aspects as more than two customers have complained regarding the inefficiency in service provision. Customer service policy of Ritz Carlton hotel is integrated directly to customer satisfaction in whivh chief emphasis has been given towards adequate services. The service policy of Ritz Carlton includes several things related to customers and this also changes the perception of customers towards the service entity. The service policy of hotel includes these major things: Email Us: help@instantassignmenthelp.com Contact Us: +44 203 8681 671 Website: http://www.instantassignmenthelp.com
Contd. Services related to customers: Service policy of Ritz Carlton hotel ensures that customers complaints and issues are resolved in an adequate manner and for that, varied agents are employed for care services. All the types of services and related information are provided to customers through customer care department. Feedback and suggestions of customers: The service policy of Ritz Carlton considers suggestions and feedback from the customers as per the areas of improvements. After deriving services from the clients, Ritz Carlton makes sure that there is open communication between clients and staff members. Information about the services: The service policy of Ritz hotel includes information about all the services that the hotel is providing in the existing product line. Several employees are employed for the same purpose where they provide information about services and availability of rooms. The same department also gives information about products which have any type of schemes or discounts attached to it . Email Us: help@instantassignmenthelp.com Contact Us: +44 203 8681 671 Website: http://www.instantassignmenthelp.com
Reasons for using customer service policies Ritz Carlton has been using customer service policies so that to make all the customers informed about the availability of different services. The customer service policy helps the hotel to find out the areas where staff members need training and where they should make changes in service delivery process. Ritz Carlton is able to analyze its own service capability through focusing on the ranking given by the clients on available services. The policy chiefly focuses on analyzing the needs and preferences of customers; thus according to that Ritz Carlton makes changes in the service provision. Email Us: help@instantassignmenthelp.com Contact Us: +44 203 8681 671 Website: http://www.instantassignmenthelp.com
References Wilson, A., 2012. Services marketing: Integrating customer focus across the firm. McGraw Hill. Wu, C. H. J. and Liang, R. D., 2009. Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management.28(4). pp. 586-593. Yagil, D., 2008. Stressors and resources in customer service roles: Exploring the relationship between core self-evaluations and burnout. International Journal of Service Industry Management.19(5). pp. 575-595. Grete, B., Noreen S. and Susan S. F., 2003. “Quick response: perceptions of UK fashion retailers. International Journal of Retail & Distribution Management, 31(2), pp.118 – 128. Henley, N., Raffin, S. and Caemmerer, B., 2011. The application of marketing principles to a social marketing campaign. Marketing Intelligence & Planning. 29 (7). pp.697 – 706. Kotler, P., 2008. Principles of Marketing. Pearson Education India. Email Us: help@instantassignmenthelp.com Contact Us: +44 203 8681 671 Website: http://www.instantassignmenthelp.com
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