IS YOUR WEBSITE SPEED HURTING YOUR SEARCH ENGINE OPTIMIZATION?
You’ve been there right? You’ve typed in the URL you want to go to… you’ve clicked the link… the screen turns white and you wait. One… two… three… four… finally the website appears, but you were just about to click on to another destination. Your website’s load time can have a very significant impact on your website traffic, your bounce rate (the number of people who “bounce” to another site before engaging with yours), and your conversions. Let’s face it, people are impatient when they are browsing the web, and if your website is slow, they will move on to one that isn’t. If you are using your website with the focus being to sell something or to generate conversions, it is critical that your website is finely tuned. Check out these statistics from the the Wired Magazine Blog.
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