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5. Digital solutions today are products that are completed in a hurry with very little attention to user experience or look and feel. At InteractiveUX, we are completely obsessed with providing unmatched user experience so that our customers are completely satisfied and happy with our work.
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Impact of Video Marketing Video Marketing is one of the most important trends that are getting a major boost in 2017. Seven months into the year, Videos have taken the digital world by storm. Many social giants are suggesting, any content that is to be shared, video is the best way to do it.
Why Video Marketing? Video marketing is the process of advertising and publishing the products and services you provide through video in the digital world. Brands that are using video marketing are already seeing a major spike in their profits and in brand awareness.
What you should understand • Still, many brands do not quite completely understand what video marketing offers. While your competitors are making money, you are losing your valuable customers to them. If you would like to be a relevant brand, then video marketing is must. • Here are 7 reasons why Video Marketing is Vital for Digital Marketing Success.
1. Good For Explaining Products and Services Are you about to launch a new product or introduce a new service, Video is the best way to showcase it and explain it to your customers. Videos can simplify functionalities while also making the customer see value.
2. Get popular on Social Media Social media users like to sharing interesting content with their friends. Many of the users say they would share a video with their friends irrespective if it is a branded video or just a social share. Creating interesting videos would help you become popular quickly.
3. Customers can see a product in action In today’s digital marketing dominated by ecommerce, people don’t feel connected with the sellers. People don’t also get to experience a product in real but product videos are the second best thing. Nothing convinces buyers online more than videos.
4. Tap into Mobile Mobile internet consumption is at an all time and it is expected to grow even further in the future. What’s even better is that Mobile Video Consumption grows by over 200% every year. Watching videos on mobile creates a better sense of connection between the buyer and the seller.
5. SEO gets a boost Video has numerous advantages to SEO performance now more than ever, because search engines are now given importance to website with relevant and engaging video content. Videos help in tackling complicated and longer keywords with ease compared to textual content.
6. Creates Trust Videos help the customers interact with your brand at a more personal level. Just like how video makes it easy for explaining products and services, it also makes your customers trust you and the products and services you are offering.
7. Can increase Conversions and Sales This is the most important reasons of all as videos can help you make serious money. Statistics show that by just adding a video to your landing page will increase conversions by 80%. It also increases sales by a great margin as a study revealed 78% of customers who have watched a video will most likely buy your product.
Conclusion With so many advantages around, Video marketing is no more an option but a necessity in digital marketing. The best way to make the most of what video marketing has to offer, you should try video marketing services from a professional.
InteractiveUX advantage At InteractiveUX, we have created hundreds of videos that have helped brands increase their ROI in numerous ways. Boost your sales and conversions with InteractiveUX’svideo marketing services.
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