Increasing Intranet Use Webinar

1. Increasing Intranet Use Webinar They Don’t Use It! Increasing Intranet Adoption 1 Toby Ward

2. 2 Intranets & Digital Workplaces

3. 3 … 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded digital solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning & governance of intranets. Intranets Prescient Digital Media Intranet Experts for 17 Years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver. New Office Locations 3 … 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded digital solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning & governance of intranets. Intranets Prescient Digital Media Intranet Experts for 17 Years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver. New Office Locations

4. Clients 200 and Growing 4

5. From Concept to Live End-to-End Services • User experience design • Information architecture • Dynamic wireframes • Navigation flows • Taxonomies Design • Stakeholder engagement • Constituent analysis • Focus groups • User surveys • Content analysis • Technical ecosystem assessment Assessment • Development • Configuration • Integration • Content migration • Desktop, mobile • Technology agnostic • Expertise in SharePoint Implementation • Strategic plan • Solution roadmap • Engagement plan • Governance model • Content management plan • Social/collaboration strategy • Technical architecture Planning • Content creation • Operations management • Change management • Solution product management • Analytics • Search optimization Operations Listen. Understand. Deliver. From Concept to Live End-to-End Services • User experience design • Information architecture • Dynamic wireframes • Navigation flows • Taxonomies Design • Stakeholder engagement • Constituent analysis • Focus groups • User surveys • Content analysis • Technical ecosystem assessment Assessment • Development • Configuration • Integration • Content migration • Desktop, mobile • Technology agnostic • Expertise in SharePoint Implementation • Strategic plan • Solution roadmap • Engagement plan • Governance model • Content management plan • Social/collaboration strategy • Technical architecture Planning • Content creation • Operations management • Change management • Solution product management • Analytics • Search optimization Operations Listen. Understand. Deliver.

6. 2018 Digital Workplace & Intranet Global Forum – May 9 - 10 Coca-Coal World Headquarters, Atlanta 2018 Digital Workplace & Intranet Global Forum – May 9 - 10 Coca-Coal World Headquarters, Atlanta

7. 9 www.IntranetGlobalForum.com Early Bird Rate Open 9 www.IntranetGlobalForum.com Early Bird Rate Open

8. 10 The Digital Workplace The Intranet Gateway CRMSocial RMS Shared Drives DAM Email eNewsletter eMarketing Website Extranet ERP Intranet 10 The Digital Workplace The Intranet Gateway CRMSocial RMS Shared Drives DAM Email eNewsletter eMarketing Website Extranet ERP Intranet

9. 11 The Digital Workplace It's people and process, not merely technology Technology is an enabler, not an outcome Technology Every intranet must have a strategy with measurable goals Planning Adequate staffing, budget, and change management Resources A detailed & documented ownership & management model Governance The digital glue that binds together the digital workplace Search Content is king, and what people seek and need Content 11 The Digital Workplace It's people and process, not merely technology Technology is an enabler, not an outcome Technology Every intranet must have a strategy with measurable goals Planning Adequate staffing, budget, and change management Resources A detailed & documented ownership & management model Governance The digital glue that binds together the digital workplace Search Content is king, and what people seek and need Content

10. . 12 Change Management • Prepare & support employees; drive employees to the intranet: • Train • Communicate • Market

11. . If you build it, they will not come... 13

12. . 14 Methodology First Ever Dedicated Intranet Methodology

13. . 15 Assessment What do people want?

14. . 16 Assessment Review, analyze and score leading intranets versus yours Benchmarking Understand, document, analyze executive & staff requirements Business Requirements Detailed analysis of all findings and a host (100+ on avg.) of recommendations Findings & Recommendations Understand, document, analyze employee requirements User Requirements Research and analyze appropriateness & readiness for social Collaboration readiness Review, analyze, score more than 400 intranet attributes Heuristic Assessment Document the current state & future need

15. . Engagement 17

16. . Engaged Employee • Fully absorbed by and enthusiastic about their work • Takes positive action to further the organization’s reputation and interests.

17. . Source: Dale Carnegie, Survey of 1,500 employees

18. . Source: Dale Carnegie, Survey of 1,500 employees

19. . 1 1 Featured Posts – manually selected to highlight engaging posts 3 Follow Pfizer – links to our external social sites 3 2 Trending Hashtags – the most often used hashtags in the previous two weeks 2

20. . Employee Newsletter

21. . Sharing

22. . More Photos!

23. . Foster conversations • Share news as it happens • Turn one-way info pushes into two-way conversations • Share content across channels and from other Yammer communities • Tag colleagues (@LauraClark)

24. . Crowdsource ideas, ask questions, quick poll

25. . Embed everywhere • Make Yammer relevant outside of the tool itself • Embed Yammer feeds and share icons across intranet sites, SharePoint, and other applications • Feeds surface content and allow colleagues to interact

26. . Highlight accomplishments

27. . Keep it fun Get to know colleagues by discovering shared interests outside of work

28. . Pitney Bowes | Internal Marketing: 33

29. . Employee Ambassador Programs 34

30. . Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded

31. . Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic

32. . Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media

33. . Needed • Policies and guidelines • Training and communication

34. . Ninjas use social tools to stay connected

35. . Sharing the approved stuff

36. . Regular communication • Relevant company news • General social media updates • Current / crisis resources

37. . Short-term campaigns

38. . Benefits 44

39. . Source: Madison Workforce Engagement

40. . • 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet

41. . Creates community • A brand ambassador program creates conversation • Create a private intranet group • Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback • Networking socially

42. . Promote externally • The more enthusiastic the employee, the more they promote the brand

43. . Sharing the approved stuff

44. . Questions? Use panel on right to submit a question 53

45. . 2018 Digital Workplace & Intranet Global Forum – May 9 - 10 Coca-Coal World Headquarters, Atlanta

46. . 55 www.IntranetGlobalForum.com Early Bird Rate Open

47. . Fast-Track Your SharePoint Intranet Next Webinar – Apr 18, 12:30pm EDT 56

48. . Intranet Insight Newsletter Notifications on news & events: PrescientDigital.com > Bottom of Page 57

49. . 58

50. . www.PrescientDigital.com 416.926.8800 toby@prescientdigital.com