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Email Marketing Services In Pakistan What is email marketing? Ananalysis! What is Email Marketing - Does It Still Work Today? If you thought people had given up on email, you were dead wrong! In fact, according to statistics, by 2020, 4 billion people will use email, and in 2025, this number will grow to 4.6 billion. This is why email marketing is an important and essential tactic in any digital marketingstrategy. That being said, creating an engaging and results- driven e-marketing strategy on your own and executing it effectively can be tricky for most. It's not just about slick emails with your offers and promotions to your customer base. There are nuances and tricks involved to ensure thatyour
message is effectively delivered to the right audience. So what do we need to do? Let's move on. Step Two: Send anEmail If you have a solid clientele on your current contact list, it's time to send your emails to them! There are many facets to sending email effectively, someof which we'll cover in detailbelow. Choose anESP Having an Email Service Provider (ESP) and marketing tools will greatly help you send emails. Most ESPs have the same features, such as built-in email builders, automation tools, and segmentation, but different ESPs may do a better job thanothers. Please determine what you need most in your ESP and look for what best suits yourneeds. Segmentation
You can send the same email to all contacts in your email list, but for best results you should categorize them into different segments. Why are these so important? Because by segmenting your audience, you can send more relevant and targeted emails to your most critical customers, making them more likely to respond positively to yourmessages. Segmented emails actually generate over half of all email marketing revenue profits! You can segment your audience based on: Automation and the Customer Journey Automation allows you to send emails to subscribers based on time or automated actions. Not only do they save you a lot of work, they also make sure you don't miss out on leads, sales, and revenue. Automations can be as simple as a series of emails sent for a specific action (such as a signup), or as complex journeys that perform actions based on different criteria and choices. Some common examples of automation include abandonedcarts,
where they automatically send emails to consumers if they leave something in theircart.