The Top Three Business Web Design Bungles That Stand to Haunt Your Enterprise

1. July 26, 2017 The Top Three Business Web Design Bungles That Stand to Haunt Your Enterprise In this day and age, not owning a company website can prove fatal to your business. After all, 79 percent of Americans prefer to shop online rather than go to a brick-and-mortar store. There are several factors you need to consider for your website to be useful to your potential customers. However, it’s still possible for companies to fall short in return on investment even if their web content is awesome or their product portfolio is outstanding. You may simply be guilty of a few web design ‘sins’ that are effectively killing your target customer’s interest. 1

2. Not including a call-to-action button in your website According to statistics, 70 percent of small business websites forget to include a call-to-action button. This eventually leads to potential customers scratching their heads while trying to figure out what to do next. While a select few might spend a couple of minutes navigating your page a bit further, most will just click the ‘back’ button and pick another website (most probably your competitor’s) that features better navigation than yours. You must remember that the reason for establishing a company website is to convert potential customers into buyers of your product or service. They can’t do that if you don’t give them a little nudge to actually take some action upon visiting your website. Going absolutely crazy with layout and design While being creative is good, showing too much creativity in your design will likely just annoy an online user whose sole reason for visiting your website is to learn more about a particular product. The principle of keeping things simple remains true, even in digital design. Don’t just break common web design principles because you want to stand out from everybody else. In the end, you might accomplish the creation of a unique website, but one that fails to translate into sales. Most online shoppers prefer a website that can answer their questions directly without causing undue confusion. Doing your own web design and layout Contrary to what many entrepreneurs believe, web design is actually more than just choosing the right color palette, font, and images for your company website. It actually involves a lot of technical, complex expertise not gained by just randomly scanning the internet results on how to design your own website. Even with all the available free web-design software available on the net, the end product will look every bit amateurish if you don’t have the necessary skill set. For this reason, it might do you more good to spend some money on a digital marketing company to create your website. Experts will know which design and layout will work best for your business, and what other online business strategies you can adopt to gain a competitive edge. 2

3. AboutJTek Resources, LC: A bad web design will negatively impact your sales, but this is not a reason to panic. Call us, and we’ll gladly fix your particular web design problems. Our group of skilled web designers have amassed many years of collective experience to help you achieve a better return on investment. Sources: 17 Things People Absolutely Hate About Your Website, BlogHubspot.com 10 Most Common Web Design Mistakes Small Businesses Make, UsabilityGeek.com 3