1 / 16

Digital Marketing and Market Research Services

Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services, using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

JaheemKhari
Download Presentation

Digital Marketing and Market Research Services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing Planhttp://ecoNCERO.COM/

  2. Strategy and Goals • Create brand awareness and good market presence on internet world using SEO, SEM, Social media marketing strategies. • Increase good Search engine ranking, page rank and number of daily/monthly visitors to our website

  3. Target Market 1.Understand your right audience 2.Evaluate your potential customer base. 2.Find out who are our costumers 4.To whom we are targeting 5.Which area, where to promote our service

  4. Agenda • Competitor research • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social media Optimization • Social Media Marketing(SMM) • Email Marketing • Blogger Outreach program

  5. Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines. SEO On Page • Keyword research • Keyword Meta tags, Page Title, Meta Description Setup • XML Site map generation and submission • Google webmaster tool setup • Website web pages indexing on search engines • Check broken links

  6. SEO (Off page optimization) • High PR web/link directory submission • High quality Social bookmarking • Document sharing • Article and Press release submission • Business directories submission • Local classified listing • Blog commenting and forum posting

  7. Search Engine Marketing • SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis • Advertisement through Google adwords.

  8. Social media marketing • Content Marketing:- Create quality content for promoting on all social networking sites. Low quality content is the most common mistake and can affect your rankings and damage your brand. • Social Media & Social Networking: Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content. • Social network channels (Face book, Twitter, Google+ etc.) • Blogs And Q&A’s • Social Bookmarking and Document sharing

  9. Social Bookmarking and Document sharing • Bookmarking Links from the site • Using top SBM sites for quality backlinks like jumptages, Digg, Reddit, stumbleupon. • Document sharing • Sharing presentation through slide share, scribd, docstoc ,Slideshare. •  Promotion on high page rank social bookmarking channels

  10. Blogs And Q&A’s • Follow key blogs • Posting on relevant blogs • Comment on blogs with link • Network with influential bloggers • Post questions and answers on Q&A sites like quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation

  11. Email Marketing • Now a day’s email marketing is very effective way to create good brand awareness and visitors. Reaching out to our target audience and customers through sending emails and newsletters daily or weekly. • Create a good email content • Choose best email templates • Send mails to target audience

  12. Blogger Outreach Program • Create blogger outreach campaign • Listing out the bloggers from india and world. • Reaching out to bloggers through email. • Getting data from different blog directories like indiblogger.com, bloggeradda.com etc.

  13. Tracking and Monitoring • Tracking online traffic visitors, page views through Google analytics tool • Track search traffic, referral and direct traffic • Social media monitoring through social mention, redian6 and hootsuite tools.

  14. Benefits of Social Media • Excellent online reputation management • Build recognizable identity or branding of your products or services • Create “Buzz” or online conversations about products or services • Another way to form relationships with customers, prospects, employees, business, colleagues partners, Reach millions of people globally who could potentially become customers • Multiply incoming links to your site • Achieve higher search engine rankings • More visibility and accessibility of your business..

  15. Benefits of SEO • Boost targeted visitors which equals higher conversions • Achieve higher web site rankings on search engines for your targeted keywords • Search engines crawl your site more often Increase the number of pages on your site that are indexed by search engines. • Reach millions of people globally who could potentially become customers • Multiply incoming links to your site More visibility and accessibility of your business  Make your site authoritative

  16. Visit Here – http://econcero.com/

More Related