How to: Storytelling in an ecommerce Website

1. How to: Storytelling in an eCommerce Website To create a tight bond between your eCommerce website and your Web page converted to PDF with the PDFmyURL PDF creation API!

2. prospective customers, you need to nurture a strong sense of trust. There are many ways of achieving so, and in this article, we are going to talk about one age-old communication approach that doesn’t cost you an arm and a leg while establishing a strong connection—storytelling. Why storytelling is important Not just for eCommerce business, storytelling can jumpstart businesses in literally any industry. This is because all businesses deal with people–not some walking wallets. Your eCommerce website is built to address problems, fulfill needs, and to give delightful online shopping experiences to your target customers. As humans, we biologically resonate with good stories because our brains see stories as patterns. When we hear a story and get engaged with our brains, we empathize and see ourselves as if we are doing the same action in the same situation. Therefore, storytelling is a very powerful way to foster a genuine communication and to establish a humanized brand identity. And once the human-to-human connection has been made with your visitors, it is more likely to convert the visitors to customers. For the homepage Web page converted to PDF with the PDFmyURL PDF creation API!

3. A lot of eCommerce stores fell into the pushy mindset of selling the minute people landing on their websites. Therefore they tend to use their homepages as the real estate for locating their sales and marketing tactics. The problem is that most customers are not ready to open up their wallets to you when they are at your homepage. Instead, when a visitor lands on your homepage he/she should know who you immediately. So, declutter all those sales and marketing tactics for space which you can use to tell a short yet sweet story that your visitors will nod and immerse after reading. The visual design should subtly encourage the participation of the readers, so make sure your logo, slogan and messaging are prominent. It takes careful planning and deep understanding of your visitors in order to tell a story that resonates them. Generally speaking, the stories should be simple and clear to your visitors because you don’t want to overwhelm them the moment they land. For the About Us page Many times eCommerce businesses just overlook the “About us” page and merely focus on the pages that have more direct contributions to the sales. Remember that the “About us” page is one of the top three Web page converted to PDF with the PDFmyURL PDF creation API!

4. pages that people mostly visit. It’s the best place to tell a compelling story. Moreover, many eCommerce businesses are often stuck in the mindset of trying to let everyone know how great they are on the homepages. Their websites boast of big and small accomplishments, the length of time they’ve been in business, and offer empty platitudes about products/services. Reading this kind of About Us page feels no different than listening to a twenty-page powerpoint presentation with boring bullet points. Good storytelling brands do not tell people how great their products and services are. They show them by demonstrating an acute understanding of the customer’s problems and how their products solve them. All communication – visual, aural and written – about your history, mission, values and even your team culture should make it clear how your products enrich your customers’ lives and help them overcome challenges better than anyone else could do. For the product pages Your product pages are indeed of the utmost importance to conversion. They connect with potential customers, therefore you should firstly conduct research and later on A/B testing to learn about the habits of your target audience. The more you learn about them, the better stories Web page converted to PDF with the PDFmyURL PDF creation API!

5. your target audience. The more you learn about them, the better stories you can tell to resonate and convert them. Instead of merely describing products, you can fully utilize the stories that help readers understand and even further stretch their needs for the product and how the product will meaningfully delight their lives. Last but not least, remember to create a unique but consistent voice through your wording and sentence structures throughout the entire storytelling. The temps and pace of your stories can add appeal, enable visualization to its underlying messages. ABOUT IMEDIA DESIGNS CONTACT US LATEST WEB DESIGN NEWS PARTNERS Web Design Toronto Agency, ​TORONTO ​ 481 University Why Product Transparency is Important for eCommerce Success iMedia Designs is full-service Avenue, Suite 703 digital agency that helps Toronto, Ontario M5G 2E9, eCommerce Businesses Need a Content Marketing Strategy brand create unique identity CANADA​ through striking website +1-647-975-8631 design, web development and How to Transform the One- Time Seasonal Shoppers into Loyal Fans successful marketing ​MONTREAL ​1396 st campaigns. From Web page converted to PDF with the PDFmyURL PDF creation API! Catherine, Suite 210

6. campaigns. From Catherine, Suite 210 Loyal Fans understanding the business Montreal, Quebec, H3G 2B7, How to Choose a Payment Gateway process, finding custom web CANADA​ design solutions for complex +1-514-819-7709 problems and eCommerce website design to eCommerce ​NEW YORK ​275 Madison optimization and marketing Ave, Suite 702 campaigns, we create result New York, NY 10016, United oriented digital strategy. States​ CALL US AT +1-800-780- +1-646-701-5877 0392 Sitemap | Web design Toronto | Web development Toronto | ©2015 iMedia Designs Technologies Inc. All rights reserved   WORK SERVICES COMPANY NEWS CAREER CONTACT US Web page converted to PDF with the PDFmyURL PDF creation API!