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If you have not made any considerable effort to Get to Know Your Customer till now, you can start now. You will find below a few essential tips to use in promoting your business on this day or the entire year.
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Introduction :- • The answer to the million-dollar question Get to Know Your Customer Day Ideas is… well, you will have to go through this entire blog. • You, as a smart business owner, know and understand that ‘Customers’ are the lifeline of your business. Also, if you can increase your online stores’ customer retention rates by even 5 percent, it can increase your profits by 25 percent to 95 percent. • While most marketers learn about their customers from their online behavior and past purchases, there is another unique way. “Get to know your customer day” is a day observed 3rd Thursday of every quarter yearly. • The emotional connect and personal attention given to the customers during those days have gone to the wayside now. ‘Get to Know Your Customer Day’ is an opportunity for you; as a visionary business owner to move a step further and explore your customer’s world.
How to connect with Your Customers Help? • Knowing them a little more makes your customer feel valued. • You foster a deep and trust-based relationship which goes beyond buy-sell transactions. • You get an increased awareness of your client’s evolving preferences, giving pointers of innovation in your business. • Familiarity will bring in more sales/repeat business and loyalty at the end of the day.
Way To Reach Out Your Customer on Get To Know Your Customers Day :- Social Media Website Be Thankful Other Channels
1. Social Media :- • Use hashtag #GetToKnowYourCustomersDay to post on social media. Signaling your customer that you do not lose an opportunity to know them more. • Post a reward-based survey thereby requesting client feedback on product/service. This will offer value to your customer for the time/effort they put in replying to your poll. • Call out your customers via Twitter and share with them how much you value their business. It will leave them smiling & build trust. • Need some more details on Social Media Marketing? Check out these eCommerce Social Media Marketing Tips.
2. Website • Invite customers to post reviews/experience of your product or service. Your customer knows that their opinion matters to you. • Educate your client with regular blog updates, webinars, or free coaching based on your industry. It will promote trust and higher value of your product/service. • Spotlight valued clients on your website and make them feel important. It will also give them a sense of pride in doing business with you.
3. Be Thankful :- • Send a Handwritten and Personal thank you card to your client. Your client will love it. • Gift a Great book which has been a profound influence in shaping your company. This gift will give your customer a glimpse of your company & product’s core values and convey your gratitude to them. • Send a box of Cookies or Health bars if your client is in the fitness industry. Do a little research about your client to send something of value to them.
4. Other Channels :- • Make Customer service the DNA of your company. Go out of the way and serve one lucky client on a platinum platter and he will tell/retell a great story of your company to everyone. • Meet your Customer face to face and listen to what they have to say about your product, customer service, etc. This gesture may also give insights into their pain points and help you improve. • You can reward your loyal clients by starting a loyalty program which can be as simple offering annual on their anniversary or special discounts on making referrals.
