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Check 18 Ways to Reduce Bounce Rate & Increase Conversion Rate Techniques to improve the Website conversion rate and sales.
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Ways to Reduce Bounce & Increase Conversion Rate www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved
What is Website Bounce Rate? The rate at which the visitors leave your website without browsing any further BR- Bounce Rate OPV- People visiting only one page TV- Total Number of Visitors www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
1- Improve Your Content Readability www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
2- Say No to Pop-Ups Get Rid of Pop-Up if you Can Reduce the time of pop-up Even if you have to use Pop-up Use Subtitle Language for that www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
3- Build A Clear Navigation Path Use good taxonomy Use SEO in skeleton of the site Incorporate keywords in navigation menu www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
4- Keep A Minimum Load Time Test your website speed regularly Anything longer than 5 seconds can be disastrous Avoid Using Shared Hosting www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
5- Insert a Catchy Call-to-Action Use a Unique Phrase Don’t miss out on Color Contrast Use an attractive shape for the CTA button www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
6- Improve your Content Narration Use story-telling methods Make target audience the hero of your story Ask questions www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
7- Use Key-words of High Value Traffic Use Informational Keywords Use Google Analytics to see high-value keywords Use your product specific keywords Optimize your content with Keywords www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
8- Don’t Be Stingy With Web Design www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
9- Attract the Right Visitors Use content Layering Techniques Write Target Specific Content www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
10-Pay Attention to Search Engine Ranking Maintain a good search engine ranking Have a link worthy site Use alt tags www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
11- Optimize Website’s Mobile View www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
12- Regularly Update Content Content is dynamic keep changing the content or layouts of the content Do not leave your website content unattended for more than two months www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
13- Write Attractive Meta Descriptions www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
14- Minimal Links Try to avoid links If you have to insert them have them set to open in new windows www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
15- Use More Trust Signals •Build Credibility •Display trust signals www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
16- Use Facts and Figures Mention about the source of your stats or reports etc Use a good amount of mathematical figures Use Statistics www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
17- Eliminate Broken Links Regularly check your site for broken links Error 404 can be detrimental to your bounce rate www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
18- Insert Options to View Or Listen to the Audios Insert option to view the video or listen to the audio in new window Don’t set auto- play options for audio and video www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com
Thank you www.JanBaskDigitaldesign.com Copyright © JanBask Training. All rights reserved Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskTraining.com