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Blogs and Social Media: Today’s Marketing and Sales Tool for Business

Blogs and Social Media: Today’s Marketing and Sales Tool for Business Anita Campbell – October 2008 Your Presenter Anita Campbell 20 years in Corporate world Blogging since 2003 Small Business Trends is flagship blog Blog started as a better way to publish newsletter articles

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Blogs and Social Media: Today’s Marketing and Sales Tool for Business

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  1. Blogs and Social Media:Today’s Marketing and Sales Tool for Business Anita Campbell – October 2008 smallbiztrends.com

  2. Your Presenter • Anita Campbell • 20 years in Corporate world • Blogging since 2003 • Small Business Trends is flagship blog • Blog started as a better way to publish newsletter articles • Blogging transformed my business smallbiztrends.com

  3. Blogs in Business We Will Cover: • Blogs • The power of RSS • Social media smallbiztrends.com

  4. About Blogs (web + logs) • Chronologically arranged websites • Lots of content • Easy to update / instant Web publishing • Attract inbound links • Informal two-way conversations • RSS feeds = more ways to be found • develops loyal readers who subscribe • indexed in additional search engines smallbiztrends.com

  5. Business Blog Example “Me to You” smallbiztrends.com

  6. Business Blog Anatomy Chronological entries: most recent at top. Easy to scan. smallbiztrends.com

  7. Blog “Conversations” Comments by readers smallbiztrends.com

  8. More “Conversations” Conversations continued on other blogs through trackbacks smallbiztrends.com

  9. Links for Search Engines  Blogroll links to other sites smallbiztrends.com

  10. Who’s Blogging? • Mainstream – small businesses • Technorati.com tracking 70+ million • One third are active • 5% (over 1 million) are business blogs • 55 million read blogs (Pew Internet study) “Everybody has a blog today” – Website Services Magazine, May 2007 smallbiztrends.com

  11. A Word About RSS Feeds • Blogs generate RSS feeds – your content is also distributed as a news feed • Expands reach of your message • More search engines to be found in • Embraced by the Big 3: Google, Yahoo and Microsoft (Vista and IE 7) • Develops community following – readers subscribe through “feedreaders” smallbiztrends.com

  12. Feedreaders are convenient, letting a person read many websites from one place at one time smallbiztrends.com

  13. …all it takes is one click to jump to see another site’s updated content smallbiztrends.com

  14. … it’s a little like reading email – except that you are reading Web site content – and no spam! smallbiztrends.com

  15. Look For Them… Feed chiclets Rectangular “Add” buttons smallbiztrends.com

  16. You will only use 20% of the sites out there smallbiztrends.com

  17. Techniques that help you Build Your Brand • Facebook – for companies • LinkedIn for personal branding • Blogging smallbiztrends.com

  18. Techniques that help you network and make connections • LinkedIn • Twitter • Facebook • Blogging smallbiztrends.com

  19. Techniques that Convert Visitors to Customers • Publish Quality Content Often - blogs • Offer Free downloads for Contact Information • Use Contact Information to Build House List • Develop an Irresistible Offer and Make it Easy to Buy smallbiztrends.com

  20. Advanced Web Strategies • iPhone applications and desktop/Web widgets (Andertoons) • Membership sites and spaces (Aaron Wall) • E books from blog content smallbiztrends.com

  21. Small Biz Online Marketing ROI Bookmarking: Del.icio.us, Stumbleupon Facebook Video / YouTube LinkedIn Email marketing Pay-per-click ads MySpace Affiliate program Website Squidoo, Knol Blog SEO Yellow Pages listings Online press releases Twitter Podcasts Voting sites: Digg, Mixx Forum / Blog commenting © 2008, Small Business Trends smallbiztrends.com

  22. Blogs in Business • Thanks and Questions??? • More resources:www.smallbiztrends.com/blogging smallbiztrends.com

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