1 / 15

Case: Wyndham International Fostering High-Touch with High-Tech

Case: Wyndham International Fostering High-Touch with High-Tech. Overview. Wyndham attempting to establish itself as recognized lodging brand Restructured from real estate to hotel company Core strategy of new guest program called Wyndham ByRequest. Wyndham ByRequest. Not points based

JasminFlorian
Download Presentation

Case: Wyndham International Fostering High-Touch with High-Tech

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Case: Wyndham InternationalFostering High-Touch with High-Tech

  2. Overview • Wyndham attempting to establish itself as recognized lodging brand • Restructured from real estate to hotel company • Core strategy of new guest program called Wyndham ByRequest

  3. Wyndham ByRequest • Not points based • Customized guest profiles • Built on centralized IT infrastructure • Integrate data from different sources, and disseminate to geographically dispersed properties • Dedicated property-level personnel • Integrated organizational structure • Operate at majority of Wyndham properties

  4. Competitive Advantage • Positive and Negative Aspects of program

  5. Branding • What is the value of a brand in the lodging industry?

  6. Sustainable Competitive Advantage

  7. The Analysis of Sustainability:The Logic of Barriers to Erosion and Response Lag Drivers

  8. Creating Barriers to Imitation

  9. Creating Barriers to Imitation

  10. IT Resources and Capabilities

  11. Complementary Resources Barrier

  12. IT Project Barrier

  13. IT Project Barrier

  14. IT Project Barrier

  15. Preemption Barrier

More Related