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1. E-Certified.com Business Plan
2. 2 Mission Statement To establish and provide an Internet based service for certifying global e-commerce transactions through third party verification. Through implementation as an Application Service Provider (ASP) to any one that has access to the internet or fax machine.
3. 3 Mission Objectives A total solution for e-commerce certification system
Friendly client user-interface via web-browser through E-Certified.com web-site
Data encryption for maximum confidentiality
Certification and notification of e-mail, electronic document and fax transmission
4. 4 Mission Objectives Design to meet over one million simultaneous hits
Large database capacity with volume exceeding tera-bytes of certified e-mails, electronic documents and fax transmissions
Distributed design to ensure system capacity growth
Rapid deployment to meet the demand of the market
5. 5 The Team Jerry Cairo - CEO
Co-Inventor of Certified E-mail and Fax.
Entrepreneur for the last 40 years in various fields
Currently the Founder & President of a multi-national software development company
6. 6 The Team Michael Cairo – COO
President and founder of several IT based companies and in the IT industry for over 12 years.
Management in the service industry as CFO & Director of Operations for over 10 years
7. 7 The Team Matthew Cairo - Vice President
Co-Inventor of Certified E-mail and Fax and holder of four Patents.
8. 8 The Team David Lin – VP & CTO
Over 18 years IT development & management expertise.
Architect for Lucent's next-generation voice over Internet product lines.
Design & Implement NPAC system (Number Portability Administration Center) whichprovides number portability for the entire telecom industry in United States & Canada.
9. 9 The Team Noel Yuan – VP, Development
20 years in business development.
Founded & Managed Acer Computer Int’l European and North American operations.
Expertise include product development, project management and International IT operations
10. 10 The Team Cheng Li –Director, Database Development
Over 15 years experience in database design, implementation and operations.
In-depth expertise in both Oracle & IBM UDB database systems.
Managed a team of 12 DBAs and database developers for multi tera-byte projects.
11. 11 The Team Fred Zhou –Director, Network Engineering
Microsoft Certified Systems Engineer (MCSE)
Cisco Certified Network Professional (CCNP)
Expertise are TCP/IP & Internet infrastructure
More than 10 years experience deploying Novell,Microsoft NT, Cisco, Bay Network, & 3COM networking products.
12. 12 The Team Scott Liu – Director, Network Operations
Microsoft Certified Systems Engineer (MCSE)
More than 17 years experience in network administration and engineering
Expertise are Novell, NT and Unix platforms
More than 15 years experience in Nuclear Power Industry
13. 13 The Team Rajesh Sajdeh & Alok Chadda – Directors Software Development
More than 10 years experience in Analysis, Design, Development & Maintenance of systems & software
Expertise in developing application software
14. Reference www.merriam-webster.com 14 Service Description Certified
cer*ti*fy (verb transitive) -fied; -fy*ing
1 : to attest authoritatively: as
a : CONFIRM
b : to present in formal communication
c : to attest as being true or as represented or as meeting a standard
2 : to inform with certainty : ASSURE
3 : to guarantee (a personal check) as to signature and amount by so indicating on the face
15. Reference www.merriam-webster.com 15 Service Description Certified (cont)
CERTIFY means to testify to the truth or genuineness of something.
CERTIFY usu. applies to a written statement, esp. one carrying a signature or seal
ATTEST applies to oral or written testimony usu. from experts or witnesses
Attested to the authenticity of the document
WITNESS applies to the subscribing of one's own name to a document as evidence of its genuineness
VOUCH applies to one who testifies as a competent authority or a reliable person
16. Reference www.fedex.com 16 Market Summary Federal Express
Daily delivered 1.9 million overnight packages daily in 1999
Cost with discounted pricing in US $7.50
Fastest delivery time Next day
Overseas usually 2 days
17. Reference www.ups.com 17 Market Summary UPS
Daily delivers 1.8 million overnight letters & packages
Daily delivers 12.4 million letters & packages
Cost with discounted pricing in US approx $9.00
Fastest delivery time Next day
Overseas usually 2 days
18. Reference www.usps.com 18 Market Summary United States Postal Service
Delivered over 268,000,000 certified letters in 1999
Daily delivers approx 734,246 certified letters
No Proof of what is being delivered
Only as dependable as any other Postal Service
Cost is $1.40 plus regular postage for 3 to 5 day service
Add $9.70 for Next day Service not available in all areas
Return Receipt Fee is $1.25
19. Reference www.aol.com 19 Market Summary E-mail
100 million US households on line as of October 1999
AOL members send 110 million e-mail messages daily
750 million e-mail messages sent daily
36% of the US is online as of March 1999
20. Reference www.xerox.com 20 Market Summary Fax
All companies have at least one fax machine
Faxing has replaced USPS and Delivery services for document delivery at a double digit rate each of the last 15 years
By 2005 the US will produce Twenty Trillion electronic and paper documents annually
Today 90% of all documents are printed, by 2005 only 40% will be printed
21. 21 Competition Presently we have no competition offering the services we propose.
Our advantage is that we will offer upgraded and enhanced services that FEDEX, UPS, and the USPS currently provide forms of in a slower, more costly, and less efficient manner.
22. 22 Competitive Advantage
We will be able to provide an inexpensive, completely verifiable, traceable, efficient and instantaneous delivery of certified documents via E-mail or Fax. Our service will not only be able to certify the exact content but also the delivery(date,time,recipient) of any document or documents from any where world wide.
23. 23 Market Opportunities
Our service not only adds valuable features that do not exist in the market place but enhances services that already exist in multi million dollar industries and makes them better
24. 24 Market Opportunities
Enables instantaneous delivery as opposed to days
Cuts the cost of delivery by more than 50%
There are no weight or size restrictions
Allows for complete verification of documents even if that feature is not needed
25. 25 Market Opportunities
This is world wide with no restricted areas
Sender is notified immediately upon delivery, no tracking necessary
Allows for very affordable electronic exchange to the business world
Transaction history is available online in real time
26. 26 Subscription Plan Two Levels of Subscription (Proposed)
$19.95 Silver
$49.95 Gold
$99.95 Platinum
$9.95 Per use fee
All data stored and accessible by user for life of subscription
Subscribers will be able to review data online in a read & print only format
Application Program Interface available for large business to business subscribers
27. 27 Goals & Objectives First-year goals
1st Year goal 200,000 subscribers
Project .07% of US Population by end of 1st year
Monthly revenue at 200,000 subscribers $3,990,000
Annual Revenue $47,880,000 based on $19.95 subscription plan
28. 28 Goals & Objectives Second-year goals
2nd Year goal 500,000 subscribers
Project .18% of US Population by end of 2nd year
Monthly revenue at 500,000 subscribers $9,975,000
Annual Revenue $ 119,700,000 based on $19.95 subscription plan
29. 29 Goals & Objectives Third-year goals
3rd Year goal 750,000 subscribers
Project .27% of US Population by end of 3rd year
Monthly revenue at 750,000 subscribers $14,962,500
Annual Revenue $179,550,000 based on $19.95 subscription plan
30. 30 Goals & Objectives Fourth-year goals
4th Year goal 1,250,000 subscribers
Project .45% of US Population by end of 4th year
Monthly revenue at 1,250,000 subscribers $24,937,500
Annual Revenue $299,250,000 based on $19.95 subscription plan
31. 31 Goals & Objectives Fifth-year goals
5th Year goal 1,500,000 subscribers
Project .54% of US Population by end of 5th year
Monthly revenue at 1,500,000 subscribers $29,925,000
Annual Revenue $359,100,000 based on $19.95 subscription plan
32. 32 System Overview
33. 33 Client Systems
Supports all Web client platforms including Windows 95/98NT/2000, MAC and UNIX
User/account security through login/password authentication
34. 34 Client Systems Data security through RSA encryption, with users determining the strength of the encryption need (up to 128 bits) per transaction.
Certify-able entities include e-mail, electronic documents of any format, and fax transmission.
35. 35 Client Systems
Multiple certify-able entities can be attached and certified as one e-package
Notifications will be sent to the recipient of a certified e-package as soon as it’s uploaded by the sender
36. 36 Client Systems
Notification will be sent to the sender of a certified e-package as soon as it’s opened by the recipient.
Sender will have option to cancel an unopened e-package.
37. 37 Client System Process Flow
38. 38 Client System Process Flow Step 1: Subscriber (sender) signs on to the system and uploads the e-package, specifies the recipient and encryption strength, then sends out the e-package.
Step 2: A notification is sent out to the recipient notifying him that he has an e-package pending delivery
Step 3: The recipient signs on to the system and retrieves the e-package
39. 39 Client System Process Flow
Step 4: A notification is sent to the sender of the e-package regarding the status
Step 5: The sender has the option to cancel an e-package before it’s opened by the recipient.
40. 40 E-Certification System - Web Server Farm
41. 41 E-Certification System - Web Server
Web-based user interface for all client functionalities
Hardware - use robust UNIX/Linux based platform for greater capacity
42. 42 E-Certification System - Web Server
A distributed architecture for unlimited scalability
Software - use industry’s best Web server platform
43. 43 E-Certification System - Web Server
Interface with E-certified.com network through high speed network connections such as HSSI (high speed serial interface), fast Ethernet or giga-bit Ethernet
The system is designed to handle over one million simultaneous hits
44. 44 System Components - Database Server Farm
45. 45 System Components - Database Oracle 8.0i - industry leader in e-commerce database systems
64-bit application for fastest performance
Built-in distributed architecture for maximum capacity and scalability
46. 46 System Components - Database Hardware - use robust UNIX based platform for greater capacity
Interface with E-Certified.com network through high speed network connections such as HSSI (high speed serial interface), fast Ethernet or giga-bit Ethernet
47. 47 System Components - Database
Virtually no limitation in database size- easily manageable in Tera-bytes range.
A superb database base management tools
Native data replication scheme for maximum data availability
48. 48 Other System Components
Application Manager - maintain all GUI-related functionalities. Only available to in-house system developers and analysts
User/Account Manager - Responsible for creating, modifying and maintaining all user/account information
49. 49 Other System Components
Certification Engine - Responsible for certifying all e-packages in the system, including e-mail, electronic documents and fax transmissions
Notification Engine - Handles all notification events to the end-users
50. 50 Other System Components
Routing Engine - Handles routing of information between different media such as e-mail and fax
Fax Subsystem - Provide in-bound and out-bound faxing capacity for all users
51. 51 Other System Components
OCR Engine - Optical Character Recognition for determining routing information for the in-bound fax transmission
52. 52 Implementation Requirements The implementation will be divided into Four divisions
Hardware
Software
Development
Network Center
53. 53 Hardware Costing
54. 54 Software Costing
55. 55 Development Costing
56. 56 Network Center Build Out
57. 57 Implementation Cost Summary
58. 58 Projected Returns
59. 59 Business Concept
Currently we own Four Patents from the US Patent office with a few patents pending.
US Patent 5,566,230
US Patent 5,809,116
US Patent 5,815,555
US Patent 5,956,154
Copyright 1999
All information contained in this presentation is property of E-Certified.com which holds all rights and claims for concepts and property, intellectual or physical.