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Social Media Marketing:                                    E ssentials for Recreational

Social Media Marketing:                                    E ssentials for Recreational and Community Music making. Tuesday, October 4, 2011. Guest Moderator: Christine Stevens, RMM Consultant, MSW, MT-BC. www.ubdrumcircles.com. Social Media Tools. Norman Jones, Founder, Rhythm Child

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Social Media Marketing:                                    E ssentials for Recreational

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  1. Social Media Marketing:                                   Essentials for Recreational • and Community Music making Tuesday, October 4, 2011

  2. Guest Moderator: Christine Stevens, RMM Consultant, MSW, MT-BC www.ubdrumcircles.com

  3. Social Media Tools Norman Jones, Founder, Rhythm Child ReverbNation – a free promotion tool for outreach  Debra Perez, Musical Moments, Piano Gallery – YouTube for RMM facilitator training Ryan West, Senior Vice President, West Music – Facebook essentials for RMM communication Doug Sole, Co-owner, Soul Drums Twitter tools for marketing

  4. Norman Jones Founder, Rhythm Child Network • The Rhythm Child Network is a specialized resource for teachers, parents and caregivers using drum circles to introduce the joy and benefit of Recreational Music Making. The company started in 2003 and immediately joined NAMM to find other companies and manufacturers that shared the same vision. • http://www.rhythmchild.net/index.php

  5. Top Three applications of ReverbNation Internet promotion: provides a cohesive landing page that gives a quick overview of products, services & events for the Recreational Music Making community www.reverbnation.com/rhythmchildnetwork

  6. Top Three applications of ReverbNation 2. Social Networking – offers a simple way to share information across different social networks about issues and new developments in Recreational Music Making.

  7. Top Three applications of ReverbNation 3. DIY Marketing Tools – delivers effective ways of connecting with potential and current supporters of Recreational Music Making

  8. Debra Perez Musical Moments & Way Cool keyboarding Debra and her husband own The Piano Gallery and Valley Keyboards in South Texas. Debra also holds graduate degrees in music. Creating customers by helping people learn to play is the cornerstone of the company’s growth and success. www.everylifeneedsmusic.com

  9. Top Three Benefits of YouTube • Amro Music Adult Piano Lessons – a success story • Show people experiences. Cannot describe RMM in words. • Communicates the energy, smiles, and wellness applications. Watch Debra’s Piano Class on YouTube HERE

  10. Video List Make your own Channel! Channel Details Activity Stream

  11. Ryan West Senior Vice President, West Music West Music is ranked among the Top 15 music retailers nationally.   Ryan is the third generation at West Music, the son of Stephen West.  He oversees Marketing, IT, Web, and New Product Development. www.westmusic.com

  12. Top 3 Tips for facebook: Create a store page to connect with the local music scene and to create leads via social media. Prompts and promotes local music, establishing the store as a trusted source. www.facebook.com/westmusic

  13. Top 3 Tips for Facebook: • Polling and prompting questions that tie in with store and community events- Ex. “What’s your favorite 1940’s band?”. A question to tie in with store’s 70 years anniversary.

  14. Top 3 Tips for Facebook: • Create community pages • Music Matters • Rock Steady -engaged future customers. Click image for West Music’s RMM site

  15. Doug Sole Co-Owner, Soul Drums, Toronto Soul Drums in Toronto provides a large and unique selection of drums and world percussion, instruction programs, workshops and Saturday clinics. http://www.souldrums.com

  16. Top Three Applications of Twitter • Maintaining a community of on line customers, "following" their tweets  • Real time connectivity - Your "Tweet" is sent instantly, Hence "Live tweeting at the Oscars"  • Cross connecting social media outlets - facebook, YouTube, myspace. www.twitter.com/souldrumsltd

  17. Join us for the Next Recreational and Community Music Making DiscussionLIVE from Winter NAMM: • Strum & Drum Circle • Creative Aging and RMM Friday, January 20, 2012 8:00-10:00 am Anaheim Hilton • Guest Panel of Industry Experts • Cutting Edge Research Updates • NAMM Member Program Updates And more… Pre-register for the meeting here.

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