“SOFA’s high-end, cutting-edge mix clearly has global appeal.”

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2. “In the end it does not matter whether it is called art or craft; presence is what counts, and it can be found in almost every booth.” “SOFA’s high-end, cutting-edge mix clearly has global appeal.” “(SOFA) is increasingly taking on the mantle of fine arts.” XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

3. Sheraton Chicago Hotel & Towers 58 Exhibitors 14,000 visitors 1994 Festival Hall, Navy PierChicago 100 Exhibitors 34,000 visitors Estimated total sales $25-30,000,000.00 2845 persons attended 29 Lecture Series presentations 2007 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

4. The 7th Regiment Armory, Park Avenue, New York 52 Exhibitors 8,000 visitors 1998 The Park Avenue Armory, Park Avenue, New York 67 Exhibitors 16,400 visitors Estimated total sales $10-15,000,000 450 persons attended 6 Lecture Series presentations 2008 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

5. Materiality • Virtuosity • New expressions in traditional and contemporary media Wendell CastleBarry Friedman Ltd. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

6. Adrian Sassoon speaking with collectors in his booth at SOFA NEW YORK 2007 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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8. Collector in the browngrotta arts booth during the Opening Night Gala at SOFA NEW YORK 2008 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

9. Furniture designer Wendell Castle in Barry Friedman, Ltd. booth at SOFA NEW YORK 2007 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

10. A VIP Tour of SOFA NEW YORK 2008 led by David Revere McFadden, chief-curator, Museum of Arts & Design XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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12. Art Alliance for Contemporary Glass Art Jewelry Forum UBS Financial Service Racine Art Museum Collectors of Wood Art Friends of Contemporary Ceramics Friends of Contemporary Ceramics Friends of Fiber Art International James Renwick Alliance Japan Society Museum of Arts & Design Museum of Arts & Design Association of Israel's Decorative Arts Asia Society China Institute Bard Graduate Center Mint Museum of Craft + Design Founder's Circle Northwestern Memorial Foundation American Airlines Alzheimers Association Chicago Art Dealers Association Fuller Craft Museum Lillstreet Art Center Pilchuck Glass School Polk Museum Chubb Personal Insurance Watershed Center for the Ceramic Arts Intuit: The Center for Intuitive and Outsider Art Auditorium Theatre Art Institute of Chicago Chicago History Museum Mary & Leigh Block Museum Museum of Contemporary Art Smart Museum of Art Frank Lloyd Wright Preservation Trust Related Midwest JPMorgan NEW GROUPS in 2008 The Field Museum Spertus Institute of Jewish Studies John Michael Kohler Art Center Minneapolis Institute of Arts Milwaukee Art Museum Kansas City Art Institute Bergstrom-Mahler Cleveland Institute of Art Toledo Museum of Art Bank of America Harris Bank Metropolitan Home XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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14. With 2,600 packing the Opening Night party on May 28, Park Avenue Armory officials reported the crowds were the largest ever for any art fair on their historic premise. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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19. Michael JarviCrab Tree Farm XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

20. A record 2845 persons attended 29 Lecture Series presentations during SOFA CHICAGO 2007. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

21. An exclusive array of VIP events and presentations XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

22. Millennium Park, Chicago Chairman and former Sara Lee Corporation Chairman and CEO, John H. Bryan with furniture designer John Makepeace in the Crab Tree Farm special exhibit at SOFA CHICAGO 2007 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

23. Offering Reconciliation: The Power of Art Special Exhibit at SOFA CHICAGO 2007 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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25. The Presence of Absence: Exploring the Void in Contemporary Wood SculptureSpecial Exhibit at SOFA CHICAGO 2006. Presented by the Collectors of Wood Art XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

26. Museum of Arts & Design Special Exhibit: 50 Years on 53rd Street - The Intersection of Art, Craft & Design XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

27. “In the end it does not matter whether it is called art or craft; presence is what counts, and it can be found in almost every booth.” —New York Times “Among the famous collectors: Eric Clapton, Michael Palin and Elle Macpherson…When you’re ready to dive right in, the sculpture objects and functional art expo (SOFA) is held annually in Chicago and New York.” —Newsweek “With dealers and galleries from across the globe, (SOFA) promises to satisfy even the most insatiable appetite for buying contemporary decorative art and design, with everything from Japanese ceramics to Venetian glass on sale.” —Wallpaper “ (SOFA) is the place to be for collectors, connoisseurs and all who are interested in cutting edge museum quality masterworks that seamlessly fuse art and craft. ” —Luxury Living XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

28. More than200,000Absolute Unique visitors this year XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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