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Speakers. Disclaimer: The views expressed in this presentation are our own and do not necessarily reflect the views of Oracle. David Christopher Senior Programme Leader, Oracle EMEA Frank Bradley Social Media Business Analyst, Oracle EMEA. Content. Why is a social media strategy important?

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  1. Speakers Disclaimer:The views expressed in this presentation are our own and do not necessarily reflect the views of Oracle. David Christopher Senior Programme Leader, Oracle EMEA Frank Bradley Social Media Business Analyst, Oracle EMEA

  2. Content • Why is a social media strategy important? • Video • How to develop a social media strategy • Developing a clear vision • Phase 1: Building a Foundation • Phase 2: Raising Awareness • Phase 3: Driving Adoption • Roadmap to Adoption (individuals and teams) • Learning Points

  3. Working together Gen X Communication & Collaboration Gap Gen Y Working together Why is a social media strategy important? Inefficient Ineffective

  4. Why is a social media strategy important? VIDEO

  5. How to develop a social media strategy

  6. collaborative connected innovative How to develop a social media strategy Developing a clear vision Mission Statement“To create a socially enterprise where working acrossgeographical locations, lines of business, and management chains is second nature,enabling solutions to business challenges. ” stopthinksocial Way of Working“To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ”

  7. How to develop a social media strategy Phase 1: Foundation

  8. How to develop a social media strategy Phase 2: Awareness

  9. How to develop a social media strategy Phase 3: Adoption…Roadmap to Social Adoption

  10. How to develop a social media strategy Phase 3: Adoption…Early Adopter Plan (Individuals) Step 1 Identify some introductory videos Step 2 Step 3

  11. How to develop a social media strategy Phase 3: Adoption…Early Adopter Plan (Individuals) Step 1 Build a social business community Step 2 Step 3 Allows Early Adopters to engage with one another

  12. How to develop a social media strategy Phase 3: Adoption…Early Adopter Plan (Individuals) Step 1 Identify the right tool for the right job Step 2 Step 3

  13. How to develop a social media strategy Phase 3: Adoption…Roadmap to Social Adoption

  14. Solution: Change Agent Model A senior executive who fully supports the transition of their team / business area An empowered leader who is to be accountable for the transition of their team / business area How to develop a social media strategy Phase 3: Adoption…Team Adoption Program 1. To achieve adoption of many with few resources Challenge 1

  15. Solution: Change Workshop A Social Media Change Workshop to educate Change Agents on the change barriers of adopting a more social way of working • Train the trainer type approach • Make it interactive (min 70%) • Use the collective intelligence of the delegates to identify and solve change barriers • Make it remote (i.e. not face to face) How to develop a social media strategy Phase 3: Adoption…Team Adoption Program 2. This requires a significant “change in mindset” for many Challenge 1 Challenge 2

  16. Solution: The POST Method (Groundswell) How to develop a social media strategy Phase 3: Adoption…Team Adoption Program 3. People will focus on the technology Challenge 1 Challenge 2 Challenge 3

  17. How to develop a social media strategy Phase 3: Adoption…Team Adoption Program 4. Too many tools – confusing ! Challenge 1 Challenge 2 Challenge 3 Challenge 4

  18. Solution: Proof of Concept / Use Cases / Testimonials EMEA Recruitment (pilot) “Reduced email by at least 50% in my team” “Far more collaborative, more sharing of ideas and better understanding of joint ownership” Vice President of EMEA Recruitment Customer Success EMEA HR Business Operations (DE) Corporate Social Leadership Business Operations (FR) Education How to develop a social media strategy Phase 3: Adoption…Team Adoption Program 5. Does this actually reduce email whilst improving working methods? Challenge 1 Challenge 2 Challenge 3 Challenge 4 Challenge 5

  19. Solution: Aftercare Program How to develop a social media strategy Phase 3: Adoption…Team Adoption Program 6. Supporting and evolving “change agents” Challenge 1 Challenge 2 Challenge 3 Challenge 4 Challenge 5 Challenge 6

  20. How to develop a social media strategy Learning Points • The social technologies enable the strategy, they don’t define it ! • The “change in mindset” required should not be under-estimated • Start small – Quick Win – BIG Impact • Social Media is about PEOPLE… Disclaimer: No emails were exchanged in the making of this presentation

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