YOUTH AND NEWS Lee Rainie University of Georgia 10.10.06

1. YOUTH AND NEWSLee RainieUniversity of Georgia10.10.06

2. Media and communication options proliferate

3. Home media ecology - 1975 Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

4. Home media ecology – now Product Route to homeDisplayLocal storage cable VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

5. Gadgets blossom

6. 73% of adults own cell phones 67% of teens own them CBS MarketWatch survey 6.13.06 Mobile devices

8. 55% of adults own digital cameras 43% of teens own them Mobile devices

9. 43% of adults own video cameras 37% of teens own them Mobile devices

10. Mobile devices • 40% of adults own game consoles • 83% of teens live in households with them Kaiser Family Foundation – March 2005

11. 30% of adults own laptops 32% of teens own them Mobile devices

12. 20% of adults own MP3 players 45% of teens own them CBSMarketwatch survey 6.13.06 Mobile devices

13. 11% of adults own a PDA or Blackberry 7% of teens own them Mobile devices

14. Multi-tasking becomes a way of life (or is it “continuous partial attention”?)

15. Kaiser Family Foundation, Generation M, March 2005

16. Kaiser Family Foundation, Generation M, March 2005

17. Time use options grow

18. Percent who watched/read news “yesterday”(Pew Research Center for the People & The Press – June 2006)

19. Percent who did other things besides news “yesterday” (Pew Research Center for the People & The Press – June 2006)

20. Download music – 51% Share own creations – 33% For a full list of activities tracked by PIP please go to: http://www.pewinternet.org/trends/Daily_Internet_Activities_7.19.06.htm Activities of young are not as great as their elders Activities of young greatly outpace their elders

21. Young Instant message Games Wireless Dating Housing New jobs Create content P2P services Play games Cultural information Rate things Adult content Different people use the internet in different ways – Generations Gen X / Boomers • Transactions • Get news / politics • Health • Job-related information • Information for new jobs • new housing • Religious information • Seek online support Seniors • Email • Weather • Use government web sites • Get maps directions • Research travel

22. The news media environment itself is fragmenting along with its audience

23. Fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press) -22% -53% +3% -31% -23% +1,450%

24. Seven minute drop in daily news consumption(estimate of time spent “yesterday” on news: PRC People/Press)

25. The credibility of traditional news sources continues to decline

26. Downward trend in broadcast & cable news credibility(% of those who could rate news source: PRC People/Press)

27. Downward trend in print credibility(% of those who could rate news source: PRC People/Press)

28. Young people spending less time on news(TV, newspapers, radio, internet (*) – average minutes spent “yesterday”) -13% -6% -12% -8% -12%

30. People’s relationship to news is changing

31. The new news context • 27% of those under 30 get no news on an average day • People “bump into” news by happenstance pretty frequently online • 76% of online news consumers say this, up from 48% in 1998 • 51% said this happened to them in the 2004 election with political news, up from 35% in 2000 • 43% agree (up from 36% in 1998) with this statement: “There are so many ways to get the news these days that I don’t worry when I don’t have a chance to read the paper or when I miss my regular news program.”

32. The relationship of people (especially youth) to media is changing in a world of user-generated content

33. Content creation 33% of online teens share their own creations online, such as artwork, photos, stories, or videos (19% of adults)

34. Content creation 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments (11% of adults)

35. Content creation 22% report keeping their own personal webpage (12% of adults)

36. Content creation 19% have created their own online journal or blog (8% of adults)

37. Content creation 19% say they remix content they find online into their own artistic creations (9% of adults)

38. Why things aren’t going well Red Auerbach “90% of the time when there’s a bad pass, it’s the passer’s fault.”

39. Theories about impact of news media • Setting the public agenda • Still holds up, but might be different in a blogger world • Not youth friendly • Framing the issues • Dominance of horserace coverage • Not youth friendly • Acting as civic glue • Controversial in the business, but embraced more and more in practice • The rise of transparency and interactivity