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Marketing strategy for competing

Marketing strategy for competing in the market with the help of an example of telecommunication company..

JimSmith
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Marketing strategy for competing

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  1. Marketing strategy for competing Vodafone New Zealand

  2. Introduction Zozo Company is a telecommunication company which is based in New Zealand. The company provides fixed line, mobile telephony, internet services and digital television. The company aims to solve the problem of poor networks for the future customer. • The objective of the company is satisfy the needs and demands of customers through high quality of products & services. • Major competitors are Vodafone and Spark New Zealand. • The competitors are facing various marketing challenges such as high costs, website management, content management and others.

  3. Role of content marketing in Marketing Mix The aim of the marketing mix is to promote the brand in the eyes of the customer and the content marketing helps to provide the appropriate channel of distribution and it provide effective content which enables to promote the products & services. • Frank Stone • Demographics: Male, 32 yrs, Annual income 125000 • Barrier to purchase : switching barrier and psychological barriers • Values & motivation: Achievement and incentive • Interest: bowling, spending time with friends • Challenges : Want a high network in order to improve the business relations . • Media consumption: Reading books, listening music and for business purpose. 2. Macklin smith • Demographics: Female, 40 yrs • Challenges: Want a high connectivity range in order to improve the business performance • Barrier to purchase: Psychological barrier, financial barriers. • Values & motivation: Growth and social. • Interest: Reading books, Dancing • Media consumption: For business purpose and listening music.

  4. Content Strategy The outline of key platform for which the content is developed includes: • Website • Marketing • Promotional activities The content is mainly developed for the above areas and it plays an important in the content strategy because it helps to promote the brand in the eyes of the customers.

  5. Thank You

  6. References Walker, S. (2014). Social Media Marketing Tips: Essential Strategy Advice and Tips for Business Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram and Much More!. CreateSpace Independent Publishing Platform. Chauhan, K., & Pillai, A. (2013). Role of content strategy in social media brand communities: a case of higher education institutes in India. Journal of Product & Brand Management, 22(1), 40-51. Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer New York. https://www.allassignmenthelp.co.uk

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