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NARAM

Provide and promote adventure tours..<br>Change people's life and giving them moments to recall in future from the past.

JimSmith
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NARAM

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  1. NARAM As local as possible Core Business Provide and promote adventure tours and events focused on activities like rappeling, hikking, climbing and slackline in New Zealand. Mission Change people’s life throughout moments that compile adventure, leisure, education, knowing new places, new friends and new stories. Vision Be recognized in the North Island as the most engaged and influential adventure company.

  2. NARAM As local as possible • Who are we? • Adventure company which will resignify patterns of having adventure experience providing the most local experience. • How • Exploring completely new destinies in the region, • Including community as part of the process • (i.e. transport will be provided by different locals, lunch will be inside a local’s home, where they will cook for the group and tell stories, other local will prepare special gifts to the group, also explaining the production process and some curiosities) • -Offering a complete service (transport, guide, activity, meal, gift), • -Promoting adventure events in urban places with historical approach during it, • -Special adventure workshops with Schools to improve learning

  3. NARAM As local as possible • Corporate objective (1st year) • Provide adventure tours in 12 unprecedented destinies with a minimun of 240 customers and promote 6 urban events in the year of 2018. • Marketing objectives (1st year) • Create site, social media, and promote the company... Put in detail

  4. NARAM As local as possible Content Marketing Role Check slide - class 26/01 Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

  5. NARAM As local as possible Market Explainmainpointsaboutmarket http://www.tourism2025.org.nz/assets/Uploads/TIA-Scorecard-Oct-2016-v11-WEB2.pdf

  6. NARAM As local as possible Market Governmentis investing http://www.tourism2025.org.nz/

  7. NARAM As local as possible MainCompetitors in theregion http://www.jumpoffacliff.co.nz Located in Whangarei 1 destiny 3 optionsofrappeling Pricearound $ 80,00 Facebookaccount 93 likesontheir FB page 20 reviewsonTripAvisor http://www.awoladventures.co.nz Located in Auckland 3 destinies More thanoneactivity per tour Price > $ 180,00 Corporateteamevents HaveFacebookandYoutubeaccounts 962 likesonetheir FB page 309 reviewsonTripAdvisor

  8. NARAM As local as possible • SWOT • Strenghts • Offerdifferentplaces, notjust usual andwell-knowndestinies • Strongrelationshipwithlocals to identifynewplacesand include them in the tour experiencewithtourists • Highlyinformative tours, addinganeducational perspective duringtheleisure time

  9. NARAM As local as possible • SWOT • Weakness • Companygettingstartedwith small investment • Not as muchequipment as others

  10. NARAM As local as possible • SWOT • Oportunities • Strongandgrowing sector in NewZealand • Typeofservicesearchedbyvisitorsandalsobydomestictourists • Governmentpromotingthe country internallyandinternationally. Tourism 2025 project.

  11. NARAM As local as possible • SWOT • Threats • Accidentswithother’sclientsdevaluatingthe sector • Newcompanies • Increaseofbureaucraticprocess to operate in thissegment

  12. NARAM As local as possible BUYER PERSONAS HERE

  13. NARAM As local as possible BUYER PERSONAS HERE

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