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1. “Nutrition Labels for Better Health” Sue Zevan, RD
Arizona Nutrition Network
3. SPOT THE BLOCK Designed for Tweens (9-13 years)
Read the Nutrition Facts
make decisions and choices based on the information
4. PARTNERSHIP
FDA is partnering with Time Warner's Cartoon Network to promote “Spot the Block” to tween audiences
www.cfsan.fda.gov
5. NATIONWIDE Deliver the brand to tweens across the U.S.
Cartoon Network is delivering the messages
broadcast on-air spots
integration with existing Cartoon Network characters
Cartoon Network's Web site
6. TELEVISION
Spot the Block messages are integrated with Cartoon Network's nationwide Get Animated health and fitness initiative
7. INTERNET Web ‘sitelet’ on Cartoon Network
animated spots
interactive nutrition messages
nutrition label game
www.SpotTheBlock.com
8. Spot the Block! Yo!Serving Size! Yo! http://www.cartoonnetwork.com/promos/200702_fda/spot.html
9. GOALS
Urge tweens to look for the Nutrition Facts Label on the food package
Encourage tweens to read and think about the Nutrition Facts ("food facts") before making food choices
10.
To combat childhood obesity by empowering "tweens" to look for and use the Nutrition Facts on the food label.
11. INFORMATION Check out the serving size
one package isn't necessarily one serving!
Use serving size information
to discover the total number of calories and nutrients per package
Consider the calories
40 = low
100 = moderate
400 = high
12. CHOOSE NUTRIENTS WISELY When making daily food choices:
Get less of trans fat, saturated fat, cholesterol, sodium, sugars
5% Daily Value (DV) = low
Get more of potassium, fiber, vitamins A & C, iron, calcium
20% Daily Value (DV) = high
13. PARENT COMPONENT FDA to launch a Parent Component this Spring, 2008
Parent Outreach Objective: Help parents help their children as they learn to use the Nutrition Facts label.
For updates on Spot the Block Parent Outreach, visit www.cfsan.fda.gov
14. Urge tweens to look for the Nutrition Facts Panel on the Food Label
Encourage tweens to read and think about the Nutrition Facts ("food facts") before making food choices
Use mealtime and grocery shopping as a teachable talking time to read labels together and discuss healthy eating
Invite tweens to check out www.SpotTheBlock.com
15. How to Understand and Use the Nutrition Facts Label
www.cfsan.fda.gov/~dms/foodlab.html
23. DVs (Daily Values) A guide to amount of nutrients needed daily based on a 2000 Calorie diet
Found in the footnote of the Nutrition Facts label and do not change from product to product
24. %DVs (Percent Daily Values) percentage of the daily values found in a serving of a food
helps determine if a serving of food is high or low in a nutrient
26. PROPS, GAMES, ETC. Use empty food boxes with labels
Make up games
What food has the most/least fat?
What food has the most calcium?
“The New Food Label-There’s Something in it for Everybody” - sample at exhibit area
Use videos, games, etc. from product catalogs
See catalogs at exhibit area
27. ALLERGENS Food Allergen Labeling and Consumer Protection Act of 2004
Domestic and imported foods regulated by FDA and labeled on or after January 1, 2006
To help consumers allergic to foods identify and avoid them easier
28. LISTING ALLERGENS
Unless the food source of a major food allergen is part of the ingredient's common or usual name (or is already identified in the ingredient list), it must be included in one of two ways.
29. LISTING ALLERGENS In parentheses following the name of the ingredient. Examples: "lecithin (soy)," "flour (wheat)," and "whey (milk)"
– OR –
Immediately after or next to the list of ingredients in a "contains" statement. Example: "Contains Wheat, Milk, and Soy."
30. The Eight Major Food Allergens Identified by the Act Milk
Eggs
Fish (e.g., bass, flounder, cod)
Crustacean shellfish (e.g. crab, lobster, shrimp)
Tree nuts (e.g., almonds, walnuts, pecans)
Peanuts
Wheat
Soybeans
31. MORE INFORMATION For more information visit FDA’s food allergy page
http://www.cfsan.fda.gov/~dms/wh-alrgy.html
32. MyPyramid MyPyramid for Pregnancy and Breastfeeding
MyPyramid Menu Planner-
Plan food choices to meet your MyPyramid goals-available March, 2008
33. MORE MyPyramid MyPyramid Podcasts
show how taking small steps can add up to real changes in your weight and health.
Public Service Announcements (PSA’s)
“Good Nutrition Can Lead to Great Things”
Ad Council and Walt Disney Studios Home Entertainment
Refers to MyPyramid.gov