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open source technologies: powering the mobile experience the aol perspective

AOL 20 years

Jimmy
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open source technologies: powering the mobile experience the aol perspective

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    1. Open Source Technologies: Powering the Mobile Experience – the AOL Perspective Jai Jaisimha Vice President, Mobile Product and Technology Development AOL, LLC March 12, 2008

    3. But Not Your Parents’ AOL…

    4. Homepage Richer, visually appealing new UI Modules for Home, Products, Channels Previews for weather News Top Story headline and image Nation, Elections, World, Weird News, and more Newsmakers and Newsbloggers Shopping Compare prices for the best deal Find retailers near you Click-to-call: With one click, you can call retailers directly myAOL Mobile view of customized myAOL desktop page Music/TV Top 11 Video Countdown AIM Interviews Spinner, Popeater Featured Live Concerts Daily TV picks Homepage Richer, visually appealing new UI Modules for Home, Products, Channels Previews for weather News Top Story headline and image Nation, Elections, World, Weird News, and more Newsmakers and Newsbloggers Shopping Compare prices for the best deal Find retailers near you Click-to-call: With one click, you can call retailers directly myAOL Mobile view of customized myAOL desktop page Music/TV Top 11 Video Countdown AIM Interviews Spinner, Popeater Featured Live Concerts Daily TV picks

    5. AOL and the Developer Community Today

    6. AOL and the Open Developer Community Today IDENTITY OpenAuth MAPPING Mapquest MESSAGING OMA Wireless Village (IMPS) Open Aim Web AIM - Userplane Webchat & Messenger AIM Call in & Out      MEDIA Truveo WINAMP Video Upload Open XDrive AOL Pictures COMMUNITY Blog Atom Mail Goowy

    7. Introducing Open AIM 2.0 Affords the developer community the creative freedom to access the AIM instant messaging network with unprecedented ease and integration of AIM into their web sites and applications Open AIM 2.0 now offers free SDKs and APIs that support third-party chat services, as well as instant messaging applications designed for mobile, enterprise, and international use Open AIM will give participants an easy way to generate income through AIM Money, a new advertising revenue sharing platform

    8. AOL and the TopCoder Community AOL and TopCoder announced partnership on March 4, 2008 TopCoder is a community of 140,000+ developers worldwide TopCoder community will work with AOL to develop applications and contribute to the Open Mobile Platform TopCoder methodology Uses competitions and contests to identify top developers – primarily for recognition Top developers work on design and development component competitions for money AOL is a sponsor of the TopCoder Open in Las Vegas in May – AOL will announce a suite of Open Mobile Competitions

    9. AOL Open Mobile Platform

    10. “Open” Platforms for Mobile – A Developer’s Bill of Rights Open to run on any OS Should not be tied to any device platform Open to run on any device – low to high end Should work with the devices users have today Open access to technology Developers must have the control and flexibility to modify any aspect of the technology Open to use any service Developers should be able to build any application using content/services from any source Open to any way of developer making money Developers should be able to sell, lease, rent, ad supported applications and deliver them to users either standalone or as part of another application

    11. AOL Open Mobile Platform – Delivering on the Developer Bill of Rights Open to run on any OS Support for Java, BREW, Windows Mobile, Symbian, Linux and others Open to run on any device – low to high end Feature phones, smart phones, high-end smart phones, mobile internet devices Open access to technology Full source code availability, free of cost Open to use any service Content can come from any service provider AOL content services available as an optional component Open to any way of developer making money Applications can be delivered directly to consumers by developer using any business model AOL’s Platform A available as an optional monetization mechanism

    12. AOL Open Mobile Platform – How it Works

    13. AOL Open Mobile Platform Based on technology acquired from Airmedia in 2007 Announced on February 11, 2008 at Mobile World Congress in Barcelona Three main components XML based UI mark-up language – MML (Mobile Markup Language) Allows user to define an applications user interface in an OS/platform agnostic fashion Lightweight OS/platform specific client Renders MML on a specific device Application server Allows user to build application specific business logic Provides standard services required by all applications

    14. Approaches to Mobile Client Development Native clients – use native OS APIs to support client Pros: Optimized functionality for each handset platform Cons: High marginal cost to support a handset, all features require native code Enhanced browsers – use XML based markup language with proprietary browser Pros: Thin client foot print, low cost to support a handset, significant improvement over WAP experience Cons: Device specific experiences/optimizations may require native code

    15. Challenges in Mobile for Media Companies Increasing Development Time and Costs Time to market increasing: > 8 months to deployment and > $1M Multiple code bases to manage across multiple products Porting costs 60-80% of project costs and increasing Feature modifications difficult to make to deployed applications M:metrics reports more than 1000 handsets in use in North America Integrating network services between Online and Mobile Need sophisticated services between online interfaces and mobile Real-time data feeds that are connected, reformatted and optimized for mobile delivery and view

    16. AOL Open Mobile Platform Dramatically reduced application development time and costs No Porting Time or Cost Works across a wide array of handsets Online and network services integrated with Mobile services Content Management and Publishing Controls License on-deck, off-deck, pre-set

    17. AOL Open Mobile Platform Architecture

    18. Creating an AOL Open Mobile Platform Application

    19. AOL Open Mobile Platform Apps – How they work

    20. AOL Open Mobile Platform – Business and Licensing Considerations

    21. Announcing – the AOL Open Mobile Platform License Apache 2.0 License Provides developers with a license to download, use, modify, and distribute the software; Provides a license to use any patents that AOL owns and are infringed by the software; Does not require a developer to distribute the source code for any modifications with the binary of the modified code; Does not require a developer to submit the source code to AOL; Allows for a developer to apply to any modifications or the original code plus any modifications; Allows a developer to charge for any modifications; and Disclaims all warranties and liabilities for damages arising from the use of the software.

    22. AOL’s Platform A – Monetizing your Application

    23. Mobile Advertising

    24. 50% Mobile Internet reach in North America* 700,000,000 Monthly US Impressions Over 280 Publishers in network 25 Content channels Premium titles Largest On-Deck availability Advanced targeting capabilities Animated creative formats Click-to-call, video, data capture and more WAP, Video, Downloadable Apps & SMS/MMS Cross-Carrier campaigns Advanced analytics Expert campaign management and optimization Detailed measurement, optimization, & reporting

    25. Your relationship with Platform A TSM You develop application You insert Platform A advertising into your application You distribute your application Platform A sales force sells advertising in your application We send you a check!

    26. Call to Action AOL testing and documenting platform for release Expected release time frame = Summer 2008 To get more info go to http://dev.aol.com/openmobile and register AOL is working with select developers to gather early feedback on pre-release versions of the SDK

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