1 / 20

-30-

-30-. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

Jimmy
Download Presentation

-30-

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. -30-

  2. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies. New York Times 6/23/08

  3. In the future there will be two categories of newspapers: those that survive and those that die. Dean Singleton June 2008

  4. Craig’s Numbers • Page Views: 8 Billion • Monthly Users: 25 Million • Monthly Ads Posted: 20 Million • Monthly Job Listings Posted: 1 Million Annual Revenue: $25 Million

  5. Newspaper Profits • Classified typically counted for 65% of Newspaper Profits

  6. Ad Revenue Trends • 2000 48.7 Billion • 2007 42.2 Billion

  7. Readership • In 1990 a typical newspaper reached 60-65% of a market • Today that figure is about 40%

  8. Readership Adults 18-34 • Only 19%

  9. Online Revenue Trends Local Online Advertising +31.6% In 2007 Borrell Associates

  10. Local Banners and Listings are the lowest growth category… • Newspapers are missing out on the highest growth categories.

  11. Online Revenue Trends • Paid Search: 86.1% • Local Email: 54.3% • Banners/Listings 18.5% Borrell Associates 2007 Figures

  12. Advertisers are moving away from portals due to lack of local content. • Newspapers own more content than any industry in the world.

  13. Traditional Media Must Shrink--it’s all about niches • Newspapers are a special case

  14. When an offline reader dies, he or she is not being replaced. How much time do they have? We think 20-25 years.” Jeffrey Cole, Director, Center For the Digital Future, USC Annenberg

More Related