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Agenda. Overview of Internet telephonyWhat, Why
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1. Tuesday, November 08, 2011 The African Internet & Telecom Summit (Banjul, The Gambia, June 5-9, 2000) Topic: Internet Telephony Opportunities in Africa & Gambia Telecom
Presented by:
Yaw Osei Amoako, Ph.D.
ITXC Corporation
Regional Director - Africa
2. Agenda Overview of Internet telephony
What, Why & How (Phone to Phone)?
History of Internet Telephony
Internet Telephony Revenue Growth Vs.
Switched Telephony Revenue Growth
Birth of New Communications Network
Telecommunications Market in Africa
ITXC Corporation – The Story Behind
GAMTEL & Internet Telephony Opportunities
ISPs & Internet Telephony Opportunities
Show me the Money (US$)
Next Step – Where do packets come from & How to become an Affiliate of ITXC
3. Big What? Mistakes “No Corporate MIS Manager will allow his/her company’s email to go over the Internet.” – AT&T Executive, 1994
“People will never give their credit card numbers on the Internet.” – Common Wisdom, 1996
“Voice over the Internet will never work” – Press Coverage in 1998
4. What is Internet Telephony or VoIP? Point to Point use of IP to carry and route two-way voice communications over data network.
VoIP uses the real-time protocol (RTP) to help ensure that packets get delivered in a timely way - thus avoiding delay, the biggest single concern for network managers trying to maintain good voice quality.
5. Why Internet Telephony? IP uses the available capacity in a more technically efficient manner.
PSTN call occupies a duplex (2-way) circuit for the entire duration of the call, including the pauses between words or between replies.
PSTN is optimized for voice transmission sampled in 8 bit bytes, 8,000 times a second, for an aggregate rate of 64 kbit/s.
IP call could theoretically be routed over different circuits, each of which would be occupied for a few thousandths of a second at a time, as packets are routed across the network to be reassembled at the distant end.
Technically efficient network provides greater capacity utilization for IP calls.
IP is engineered to meet average loads, and the typical utilization over an extended time period is around 60-70% of network capacity and with built in redundancy, calls do not fail.
PSTN is engineered to meet the business peak hour and thus network components are in use for, perhaps, less than 20% of time. Overloaded PSTN cause call attempts to fail.
Internet Telephony has the potential to significantly reduce the cost of long distance voice communication
6. Implications of IP Telephony for African Countries Originating Calls:
African countries customers are much more price sensitive.
African Telcos’ are not responsive to new technology.
Low-cost IP telephony will kick-start the growing Internet market
Traffic generated is likely to be incremental, i.e., it would not necessarily substitute for calls that would otherwise have been made directly on the PSTN, because they would have been too expensive.
If substitution occurs, it is likely to be discounted services, such call-back or prepaid services, not necessarily the Telcos’ core business.
Reduction of Telcos’ commitments to making international settlements payments to foreign Telcos’.
7. Why is Voice Over the Internet Better? Infrastructure costs much less
No need for $500,000 switches
One network for both voice/fax and data
One network management team
Compression is 6 times better than PSTN
Allows for speed to market
Allows for better margins
Has no single points of failure
Requires no long term commitments
10. Short History of Internet Telephony: Grandma To Grandma
11. Projected Size of Internet or IP Telephony IndustryThe Increase in IP-Based Voice Communications Worldwide:
12. IP Telephony Revenue Vs. Worldwide Telecommunications Revenue
13. IP Telephony Voice-Enabled E-Commerce Revenue
14. Current State of IP Telephony Market Reseller market today
Phone-to-Phone market for international calls
PC-to-phone - free, flat rate, charged
400 million min./ month and growing by 25% a month
Enhanced services
Unified messaging
International toll-free
Calls to call center from web site
Calling from Portal
Many countries are deregulating or planning to deregulate their communications industries
15. Birth Of A New Communications Network The Old Way
Converts sound into electrical signals and shoots them across a copper network. It’s simple and works well, but it’s expensive. The switches that direct traffic across the network cost million of dollars. And each call uses an entire circuit. That’s like every car on the highway getting its own lane. The result: Switched Long-distance calls cost more per minute compared to IP calls per minute. The New Way
Internet technology is much cheaper than traditional phone gear. That’s because its digital routers, which direct traffic on the Net, cost tens of thousands of dollars, not millions. What’s more, each piece of data shares a line with data from other calls, just as cars share a highway lane. Parts of the same conversation often travel different paths, taking whatever route is available. The result: Long-distance IP calls cost less compared to switched calls.
16. Circuit Switch Vs. Packet Switch Circuit switched networks, the modern telephone network, allocate a full end-to-end circuit for the duration of a call regardless of whether the parties are speaking or silent using a 64K dedicated circuit. Since the bandwidth remains constant, the cost of a phone call on the PSTN is based on distance and time
The Future is Digital, and the next step in digital telephony is packet voice. Packetized data moves independently as on a multi-lane highway
Packets take up less room, but do not necessarily arrive together
Packet switch is more efficient mode of transport
Less expensive, facilitates one network not two
Packets allow for enhanced services, melding of Web info, data, voice and video
17. The Economics of Convergence
18. Data and Voice Traffic
19. Telecommunications Market Growing in Africa
20. 1998 - International Traffic by Origin
21. Traffic Growth by Region 1997-1998 Source:Telegeography
22. Largest Telecommunications Routes From Africa (Anglophone Countries)
23. 1999 - Inter-Regional Internet Bandwidth (Source: TeleGeography)
24. Major Infrastructure Being Built to Handle the Projected Load Qwest and Level 3 - burying fiber - U.S.
AT&T, Carrier 1, GTS and Deutsche Telecomm - burying fiber along tracks, canals, electric lines - Europe
Teledesic and Iridium - low orbit satellite network
Teligent and WinStar - microwave high speed local loop
Global Crossing, Marubeni -transoceanic cables - Europe, Africa, Pacific
25. ITXC – The Story Behind
26. ITXC Background Internet Telephony eXchange Carrier
Founded 1997
Financing from Intel, Chase, VC, VocalTec, AT&T
NASDAQ: ITXC (IPO – Sept 27, 99)
International Subsidiary in UK and Singapore. Sales office in Beijing.
Largest Wholesale Internet Telephony carrier by footprint, volume
Tom Evslin: Founder, Chairman and CEO
Founder and VP of AT&T WorldNetsm
27. ITXC.Net History Focused exclusively on wholesale VoIP industry
Deployed 1000+ VOIP gateways on 4 vendor platforms
10 network wide gateway upgrades in 24 months
Three supported platforms, Vocaltec, Cisco and Clarent
ITXC.net carries more traffic than any other IP telephony network or Clearing House
28. ITXC Customers & Affiliates Facilities-based Telcos, PTTs
Bell Atlantic, Ameritech, China Telecom, Korea Telecom, GTS, Japan Telecom, Telstra, C&W Optus, IDT...
Telephony resellers
Newly formed ITSPs
International ISPs (for termination)
Pure wholesale - Not business or residential end users
29. Building at Internet Speed: After 24 months:• 220+ PoPs • 135 Cities • 60 Countries • 130 Affiliates
30. Is there proof that this works?
31. GAMTEL – Gambia Telecom & Internet Telephony
32. The First Stage Winners in Africa Will Be... Those who enable transitions
Those who know their place in a layered industry
Those who move quickly
Those who buy gateways
Those who depreciate their gateways (and soft-switches) quickly
Those who look to new markets
33. Big Picture of How GAMTEL Will Make Money in This New Industry Test technology today by terminating and getting paid for it
Sell IP calls to keep your costs down - high margins
Both
Build a domestic Internet Telephone Network with ITXC Intellectual Expertise
Start writing enhanced services applications
Use a voice ASP for enhanced services
Carefully define your market in this new world
34. Network Economy Operate one network
one set of cables
one support team
More efficient use of bandwidth
Less expensive components
No IRUs
No long term bandwidth commitments
35. Opportunities for GAMTEL Arbitrage
Revenue defense
Political
Value-added IP based services
Unified messaging
Internet economics
36. Opportunities for GAMTEL - Arbitrage Primarily International outbound
Diminishing opportunity with increasing competition and lower margins
Regulated vs.Deregulated
Need to use a Internet telephony carrier for cost and quality
High volumes possible
37. Opportunities for GAMTEL - Revenue Defense Protect your customers by offering competitive IP based telephony to cost-sensitive user base
Open up new destinations using Internet Telephony instead of existing PSTN carrier relationships
Lower cost base over Internet
38. Opportunities for GAMTEL - Political Lower outbound costs increase usage amongst lower incomes
IP telephony and competitive telecoms industry go ‘hand-in-hand’ with the Internet economy
Lower prices always increase volumes, lower imbalance of traffic
Internet/IP telephony infrastructure roll-out, ‘leapfrogs’ old technologies
39. Opportunities for GAMTEL - Value Added IP-based Services Audio-conferencing
Application Sharing
Device to Phone (webtalkNOW!TM)
Web to Phone
International 800 (Borderless800TM)
Home Country Direct (BDirectT)M )
40. Opportunities for GAMTEL - Unified Messaging Voice, e-mail and fax mailbox
Text to speech and vice-versa
Roaming services
Mailbox out-dial over VoIP
“Virtual” PBX
41. Opportunities for GAMTEL - Internet Economics One network for Voice and Data
Common bandwidth
Common equipment
Common staff
42. OPPORTUNITIES FOR ISPs
43. Opportunities for ISPs- New Revenue from Voice/Fax services PC/Web to Phone
Phone/Fax to Phone/Fax
Value added services
44. Opportunities for ISPs- PC/Web to Phone Work with ITXC or a similar company
Sell or give away a PC client or Web browser page
Build your own brand
Advertising or subscription based model
45. Opportunities for ISPs- Phone/Fax - Phone/Fax Only when:
You have experience with telephony minutes
You have real-time billing and call control facilities (switch , pre-paid platform)
You understand the pricing dynamics
You have legal approval
You have a distribution mechanism and/or a strong telephony focussed partner
46. SHOW ME THE MONEY (US$)
47. International Termination Traffic Per Bandwidth 384Kbps (30 Ports) = 400,000 Minutes/Month
512Kbps (48 Ports) = 600,000 Minutes/Month
764 Kbps (60 Ports) = 800,000 Minutes/Month
1Mbps (96 Ports) = 1,000,000 Minutes/Month
Multiply by
Agreed Termination Rate ($0.00)
=
Gross Maximum Income/Month ($00,000.00)
Less
Cost of Bandwidth/Month ($00,000.00)
=
Net Maximum Income/Month ($00,000.00)
48. Cost of Terminating Calls Fixed Costs
Termination Gateway(s)
Cost of 30 Lines or E1 Connection
Monthly Costs – To Be Incurred by Telco
Internet Connectivity Bandwidth $7000 - $20,000
(Minimum of 384Kbps – Prices vary from country to country
Local Termination Charges
(Prices vary from country to country)
49. Hypothetical Example of Income To Be Generated From Terminating Calls(Actual #’s may vary) 512Kbps = 48 Lines = 600,000 minutes
Multiply By Terminating Rate of $0.15
Total Gross Income $90,000
Subtract Monthly Cost of Bandwidth $10,000
Subtract Cost of 48 PSTN Lines $
Subtract Cost of Gateways $
Total Net Income $80,000
GROSS MARGIN PER MINUTE: $0.01 - $0.35
50. WHERE DO THE PACKETS COME FROM?
51. Who is Originating Minutes & Who Is Terminating IP Calls Today? Incumbent Telcos
Ameritech (USA)
Bell Atlantic (USA)
Japan Telecom
Korea Telecom
China Telecom
GAMTEL (Gambia Telecom)
New Competitive Carriers
Internet Service Providers (ISPs)
Cable Companies
Wireless Companies
Internet Telephony Service Providers
52. CRANS Network Topology
53. How a Telco can originate call to the world
54. How does a Telco become an ITXC Termination Affiliate? Review and signing of Non Disclosure Agreement (NDA)
Review and completing a Deployment Provision Form
Provide IP Connectivity Address or Addresses for testing
Review and signing of Carrier Origination & Termination (O&T) Agreement
Intense testing and deployment period - DP team works with the affiliate to test its Internet connections, and PSTN lines and the installation of the CRANS
If the affiliate passes all of the tests and the quality of its termination meets the ITXC Standards, a certificate is awarded and ITXC Sales force will begin to sell minutes to the new destination to origination affiliates
ITXC does the selling, marketing and insulates affiliates from debts and pays affiliates directly.
55. ITXC Global Offices ITXC Corp600 College Road EastPrinceton, NJ 08540 USA+1.609.419.1500+1.609.419.1511 (fax)
ITXC Asia Pte Ltd391A Orchard Rd. #13-08Ngee Ann City Tower ASingapore 238873+65.838.4035+65.235.0349 (fax)