1 / 23

Arens Contemporary Advertising 10e

Jims
Download Presentation

Arens Contemporary Advertising 10e

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. SplashSplash

    2. Chapter TitleChapter Title

    3. 9-3 Chapter 9 Objectives

    4. 9-4 Media Planning: Decisions and Issues

    5. 9-5 Media Planning: Increasing Media Options

    6. 9-6 Media Planning: Increasing Media Options

    7. 9-7 Role of Media: Media Planning Activities

    8. 9-8 Defining Media Objectives

    9. 9-9 Defining Media Objectives

    10. 9-10 Optimizing Reach, Frequency, & Continuity

    11. 9-11 Optimizing Reach, Frequency, & Continuity

    12. 9-12 Developing a Media Strategy: The Media Mix

    13. 9-13 Developing a Media Strategy: The Media Mix

    14. 9-14 Developing a Media Strategy: The Media Mix

    15. 9-15 Developing a Media Strategy: The Media Mix

    16. 9-16 Developing Media Strategy: Media Mix

    17. 9-17 Developing a Media Strategy: The Media Mix

    18. 9-18 Developing a Media Strategy: The Media Mix

    19. 9-19 Developing a Media Strategy: The Media Mix

    20. 9-20 Media Tactics

    21. 9-21 Media Tactics

    22. 9-22 Media Tactics

    23. 9-23 Media Tactics

More Related