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2. Part 3Tom Peters’ EXCELLENCE. ALWAYS.New Master/21 August 2008

3. Slides at …tompeters.com

4. Ten PartsP1.1, P1.2, P1.3, P1.4/GenericP2/LeadershipP3/TalentP4/“Value-added Ladder”P5/“New” Markets P6/“The Equations”P7.1/ImplementationP7.2/ActionP8/13 “Guru Gaffes”P9/Health“care”P10/“The Lists”

5. Part 3

6. Peo-ple

7. EXCELLENCE.Always.People.Respect.

8. “It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president.He was seriously interested in who you were and what you had to say.” Sara Lawrence-Lightfoot, Respect

9. “The [Union senior] officers rode past the Confederates smugly without any sign of recognition except by one. ‘When General Grant reached the line of ragged, filthy, bloody, despairing prisoners strung out on each side of the bridge, he lifted his hat and held it over his head until he passed the last man of that living funeral cortege. He was the only officer in that whole train who recognized us as being on the face of the earth.’*” *quote within a quote from diary of a Confederate soldier

10. “It’s not people who aren’t credit-worthy. It’s banks that aren’t people worthy.”Muhammad Yunus

11. “The deepest human need is the need to be appreciated.”William James

12. “Don’t belittle!”—OD Consultant, to client, “the only thing you need to know”

13. “Be kind, for everyone you meet is fighting a great battle.”—Philo of Alexandria

14. “Ph.D. in leadership. Short course: Make a short list of all things done to you that you abhorred. Don’t do them to others. Ever. Make another list of things done to you that you loved. Do them to others. Always.”— Dee Hock

15. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”—Dale Carnegie

16. R.O.I.R. Rules!

17. Return on investment in relationships

18. “He had done nothing to sell me on his business, yet he had given me the most powerful sales pitch of my life.Because his sole concern had been my welfare and the success of my business.”—Jim Penman, on learning how to sell (What Will They Franchise Next? The Story of Jim’s Group)

19. people power:The talent50

20. “I have always believed that the purpose of the corporation is to be a blessing to the employees.”—Boyd Clarke

21. 1. People First!

22. TP: “How to piss away $500,000 in one easy lesson!!”

23. < CAPEX> People!

24. Our MissionTo develop and manage talent;to apply that talent,throughout the world, for the benefit of clients;to do so in partnership; to do so with profit.WPP

25. 2. “Soft” Is “Hard.”

26. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

27. 3. FUNDAMENTAL PREMISE: We Are in an Age of Talent/ Creativity/ Intellectual-capital Added.

28. Agriculture Age(farmers)Industrial Age(factory workers)Information Age(knowledge workers)Conceptual Age(creators and empathizers)Source: Dan Pink, A Whole New Mind

29. “Human creativity is the ultimate economic resource.”—Richard Florida,The Rise of the Creative Class

30. 4. Talent “Excellence” in Every Part of Every Organization.

31. Wegmans:#1/100“Best Companies to Work for”/2005

32. 5. Talent “Excellence” Stretches Far Beyond Our Borders.

33. We become who we hang out with 1

34. Measure “Strangeness”/Portfolio QualityStaffConsultantsVendorsOut-sourcing Partners (#, Quality)Innovation Alliance PartnersCustomersCompetitors (who we “benchmark” against)Strategic Initiatives Product Portfolio (LineEx v. Leap)IS/IT ProjectsHQ LocationLunch MatesLanguageBoard

35. 6. P.O.T./ Pursuit Of Talent = OBSESSION.

36. “The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”—Warren Bennis & Patricia Ward Biederman, Organizing Genius

37. PARC’s Bob Taylor:“Connoisseur of Talent”

38. 7. Talent Masters Understand Talent’s Intangibles.

39. A Few Lessons from the ArtsEach hired and developed and evaluated in unique ways(23 contributors = 23 unique contributions = 23 pathways = 23 personalities = 23 sets of motivators)Attitude/Enthusiasm/Energy paramountRe-lent-less!“Practice is cool”(G Leonard/Mastery)Team and individual Aspire to EXCELLENCE = ObviousEx-e-cu-tionTalent = Brand = Duh“The Project” rulesEmotional languageBit players. No.B.I.W.(everything)Delta events = Delta rosters(incl leader/s)

40. 8.HR Is “Cool.”

41. Chicago:HRMAC

42. “support function” / “cost center” / “bureaucratic drag”or…

43. Are you …“Rock Stars of the Age of Talent”?

44. 9. HR Sits at The Head Table.

45. A review of Jack and Suzy Welch’s Winning claims there are but two key differentiators that set GE “culture” apart from the herd: First:Separating financial forecasting and performance measurement.Performance measurement based, as it usually is, on budgeting leads to an epidemic of gaming the system. GE’s performance measurement is divorced from budgeting—and instead reflects how you do relative to your past performance and relative to competitors’ performance; i.e., it’s about how you actually do in the context of what happened in the real world, not as compared to a gamed-abstract plan developed last year. Second:Putting HR on a par with finance and marketing.

46. 10. Re-name “HR.”

47. Talent Department

48. “H.R.” to “H.E.D.” ???HumanEnablement Department

49. People DepartmentCenter for Talent ExcellenceSeriously Cool People Who Recruit & Develop Seriously Cool PeopleEtc.

50. 11. There Is an “HR Strategy”/ “HR Vision”