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NAACP NATIONAL ECONOMIC DEPARTMENT

NAACP NATIONAL ECONOMIC DEPARTMENT. Social Media. AGENDA. What is Social Media?. Social media is a general term used for any interactive digital technology. Facebook Twitter YouTube Blogs (e.g., Tumblr, Word Press, etc.) Webinars. What Are The Real Benefits Of Social Media?.

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NAACP NATIONAL ECONOMIC DEPARTMENT

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  1. NAACP NATIONAL ECONOMIC DEPARTMENT

  2. Social Media

  3. AGENDA

  4. What is Social Media? • Social media is a general term used for any interactive digital technology. • Facebook • Twitter • YouTube • Blogs (e.g., Tumblr, Word Press, etc.) • Webinars

  5. What Are The Real Benefits Of Social Media?

  6. Do’s of Social Media • BE CREATIVE

  7. Strategize Efficiently • Determine your audience and goals! • Select a social technology e.g. Facebook, Twitter, etc). That best meets those goals • USE PHOTOS!!!! Remember, every organization has different social media needs!

  8. Strategize Continued… • Email Addresses • Every NAACP unit should have a general unit email address. • Should be visible on website. • Do not want to miss opportunity to interact with your constituents • Necessary to create social media accounts • Necessary to receive notifications of activity on social media • Email Services: Gmail, Yahoo, Hotmail

  9. Facebook • Facebook allows you to directly engage your • constituents with a variety of different media, such as videos, polls and status updates. • Disseminate information ( What is the NAACP doing?) • Get feedback (e.g., comments, likes, quizzes, etc.) • Launch causes and donation drives • Financial Freedom Center Facebook Page

  10. Sample Facebook Page

  11. SHOUT OUT TO DC

  12. BUT OKLAHOMA TAKES THE CAKE#WINNING

  13. Facebook Post Example

  14. How to Create a NAACP Facebook Page?? Refer to: NAACP ECONOMIC DEPARTMENT Social Media 101 Guide

  15. Twitter T • Twitter connects you with constituents through the exchange of quick, frequent answers to one simple question: What are you (and/or your organization) doing? • Instantly connect with people who are interested in similar issues • Interact with constituents (e.g., ask questions) • Disseminate information to a wider audience • Financial Freedom Center Twitter

  16. Sample Twitter Page

  17. Quiz(uh oh!) • Name a benefit of social media? • Name an example of social media technology? • List one of the “do’s” of social media. • T/F: There is a one size fits approach to social media campaigns?

  18. Stay In Touch!! For more information, please contact: Bethlehem “Betty” Aynalem, Economic Education and Outreach Specialist baynalem@naacpnet.org Like the NAACP Economic Department’s page on FB @ NAACP Financial Freedom Campaign & follow us on Twitter @NAACPEcon & TAG US IN YOUR EVENTS!!!!

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