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4 Misconceptions about CRM among Businesses
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4 Misconceptions about CRM among Businesses
T There are many misconceptions regarding using CRM among Businesses. One should be clear about them to avoid unnecessary organization costs. Here are common ones: Identifying CRM with a software system Identifying CRM with a software system- - CRM is the technological implementation of business strategy including business people and processes. A software can be effective only if it’s designed and developed properly. A right IT implementation technique should be followed with the proper business strategy. CRM is a complicated system, difficult to understand CRM is a complicated system, difficult to understand- - CRM is based on the principle to get the details of customers, save them properly and use it for the business profits. However the way of managing the customer is changing with the technology. It’s difficult to adopt a technology in a traditional approach but it has to be done to maximize business profits.
CRM is expensive and unaffordable by CRM is expensive and unaffordable by small enterprises maintenance is affordable for both small and medium enterprises. Application service providers make it easy for all businesses to install CRMs without ant expensive maintenance cost. So one should first focus on the strategies then adopt using the software ahead. small enterprises- - Today the cost of IT Who is responsible behind Who is responsible behind implementing not the job of sales, marketing, IT or customer service officials. CEO is the leader of the enterprise and should be responsible for the proper implementation of CRM. He is dealing with the business strategy. He must have all the knowledge about CRM. implementing the CRM the CRM? ? - - It is better to say that it’s
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