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The only gathering of the worlds most Elite and Dominant Marketing Maestros among living beings in the universe, the Underground X starts in just a few days. And Executive Web Club is a part of it. Not just a part, but a personal VVIP, courtesy Yanik Silver.Underground X online marketing seminar is the one place in the world where internet innovators and trendsetters gather to share ideas. It should be of no surprise that we are among the 'innovators and trendsetters' invited to attend!Far from a conventional seminar, the Underground X does away with the same old power point presentations with the same highlighted 'hot tips' and incorporates a unique interactive style, where you can loosen your bow-tie, shed the jacket, and listen, absorb and grow - with a grey goose martini in your hand.Winners never quit and quitters never win." Vince Lombardi, the man credited with this quote, and Nadine Shemilt, one of our founders, believe in this, and as a result, today Fraser
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Who is Executive Web Club? Globally Local from Nanaimo, BC to Mumbai, India • Mobile Apps Development • Search Engine Optimization • White Label Platforms • Custom Web Development • CMS Programming • Social Media Management www.ExecutiveWebClub.com
IF CONTENT IS KING, “……..” IS THE QUEEN! www.ExecutiveWebClub.com
“Keyword Stuffing ROCKS”…is what they said • Stuff Keywords in Content • Stuff Keywords in Title tags • Stuff Keywords in description tags • Stuff Keywords everywhere www.ExecutiveWebClub.com
www.ExecutiveWebClub.com Source: Google Algorithms, by Ivan Strouchliak
Latent Semantic Indexing • Latent Semantic Indexing (LSI) maps out the relationships between words to decipher the meaning of the text. • Used as part of their Search Analysis by Google & other search engines. (Source: shopwthemes.com) www.ExecutiveWebClub.com
How does LSI help? • User’s get unique and original content that is relevant to their search query. • Improves Quality score of your pages • The 2 combined benefits your users thereby leading to MORE Conversions on your website www.ExecutiveWebClub.com
Global Powerhouses making optimum use of LSI www.ExecutiveWebClub.com
Social Media as your SEO Engine using LSI www.ExecutiveWebClub.com
Social Links get REAL traffic • 95% (or more) of links from link building activities like Directories, Social Bookmarks, Article submission, Classifieds etc. never bring a single new visitor to your website. • Get 30% more conversions on link building with LSI www.ExecutiveWebClub.com
MULTIPLY Online Presence • Traditional link building is like creating signs in places where nobody is looking. • Effective and Efficient link building is like creating signs in the midst of where people are looking to point them in your direction! www.ExecutiveWebClub.com
Business Benefits from Relationship Development www.ExecutiveWebClub.com
BUILD Business Networks with Social Media • Reached out with a post (Facebook) • Got a Friend request in 72 hours • Signed off business deals over thousands of Dollars almost instantly. www.ExecutiveWebClub.com
INCREASE Margins of Returns • If you spend $1 on targeted Facebook ads you get 1 result. • If you spend $2 on targeted Facebook ads you get 3 results. www.ExecutiveWebClub.com
START Blogging NOW! • Companies that blog often get as much as 55% more web traffic • 70% more leads are generated through company blogs. • 30% company blogs reach out to communities they are serving www.ExecutiveWebClub.com
The UNDISPUTABLE King of Satellite Socializing • 49% of all social media users chose Facebook as the most important social platform – most popular by a large margin • 16% chose LinkedIn • 14% chose Blogging • 12% chose Twitter www.ExecutiveWebClub.com
Social Media is MORE than just a Broadcast Platform • Initiate conversation • Listen more • Make observations • Identify opportunities www.ExecutiveWebClub.com
IF CONTENT IS KING, “ L S I ” IS QUEEN! l www.ExecutiveWebClub.com
Bibliography Website Article How Latent Semantic Indexing Can Improve On page SEO– by Kimberley Law Semantic Web and Link Building without Links The Future for SEO – by Simon Penson Latent semantic Indexing - Does this help rankings/relevance – by Bond13 Google Algorithms by Ivan Strouchaliak Can humans do without Latent Semantic Indexing (LSI) by Kyle Sanders Using Semantic Language to rank, how much stock do you put into this by byThomas Ballantyne Tips for Building Long-Term Client Relationships Conceptualizing Business-to-Business Relationship Value– by Sergio Biggerman • tealtownzone.com • moz.com • seobook.com • bruceclay.com • threadwatch.org • completewebresources.com • warriorforum.com • forbes.com • researchgate.net www.ExecutiveWebClub.com
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