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1. Joseph Radic Simple Steps to Getting Started With Email Marketing Joseph Radic Professional tips provider. Have you dabbled in email marketing with disappointing results? Do you find email marketing to be intriguing, but don't know where to begin? Look no further! This article contains the information you need to put together some of the best emails possible to obtain success with email marketing. To make sure your emails don't turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you'd like to give people some extra encouragement to subscribe, you could feature subscriber only deals. Joseph Radic Professional tips provider. Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically. Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters. Make use of A/B testing for variations on your subject lines. Choose an email and use two different subject lines to see what works better. This lets you know which subject lines are successful and which need some work. When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often. Joseph Radic Top service provider. Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

2. To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible. Take every opportunity that comes up to be festive when you send out your emails. When there is a holiday try to tailor your emails to fit the occasion. Subscribers will be very appreciative of this, and they will feel as if you are human and not a robot. Offering holiday discounts is another great idea that ties into the festive theme. Getting permission before sending emails to someone, is of utmost importance to doing good business. If not, consumers will think you are spammer and throw your communications in the trash. Email providers often drop their subscribers if enough complaints warrant your removal for spam violations. Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it. Joseph Radic Qualified tips provider. In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If a subscriber reads your message and starts feeling like it is a standard letter, they are probably going to just delete the email and maybe block you. Putting in their name is simple, but take it one step further. Keep track of how people sign up for your newsletter, where they did and why they want to read it. Make use of those facts when you draft your messages. Try to keep your email subject lines short. Try keeping them around 60 characters or so. Depending on the nature of your business, you may be able to get away with a longer one as long as you put your most important information first. That said, it's better for the average consumer to keep it short, sweet, and to the point.

3. Include Alt tags for any images you send with your emails. If an image fails to load or the recipient's client refuses to load images, the image's alt tag will appear. Make sure the descriptions are relevant so that people know what was supposed to be displayed. Don't forget to include Alt tags on your links, as well. Joseph Radic Best service provider. Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received. Make sure that your email marketing campaigns are in sync with various special events and holidays. Create the year's business strategy with holiday and event promotions in mind. Use shopping holidays as an opportunity to develop targeted campaigns. Good times to do this would be Christmas or Valentine's Day. Even when sales are traditionally slow, give them a boost with a creative non-holiday promotion. Respect for your subscribers has to be the cornerstone of your email marketing efforts. One way to show this respect is to limit your frequency of communication with them. Familiarity breeds plenty of other negative traits besides contempt! Limit yourself to two or three emails per subscriber per month. If you communicate more often, you risk losing readers' interest and becoming background noise. Learn what domain authentication is and then set it up. You want internet service providers to know that the messages you are sending are in fact coming from you. This seriously diminishes the chances you have of getting blocked and blacklisted, or your emails getting eaten up by spam filters at the server level. Joseph Radic Greatest service provider. Done correctly, email marketing is a very effective tool. Luckily you have this article and the tips in it that can help you with email marketing. Once you start using these tips, you will soon achieve dramatic success.