1 / 17

Hozio - What is SEO?

Learn about the basics and importance of Search Engine Optimization.

JustinMaas
Download Presentation

Hozio - What is SEO?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google™ handles approximately 2 billion search requests per day. This equates to 23,000 searches per second. How many hits did your website get last month?

  2. The answer is Search Engine Optimization.

  3. What do most people do when they search on Google? They click on the best sites that they find on the first or second page. Do they ever go to page 11? Nobody does. Did you ever wonder how those sites get on the first or second page? Once again, the answer is Search Engine Optimization.

  4. What is Search Engine Optimization? • Makes your website visible to both potential clients and search engines • Maximizes the number of visitors to your website from major search engines via natural (organic) search results. • In other words, you don’t have to pay for it. • The higher a site appears in the search results list, the more visitors it will receive from the search engine. • Gives a website a "web presence".

  5. SEO: Organic Vs. Fee-Based

  6. Coming Up On The First Page Of Google Data Drives Performance

  7. Why Do You Need An Optimized Site? • 86% of consumers who use internet search engines to find products or services will follow-up with a phone call or in-store visit. • 92% of consumers contact the business immediately after searching online • 61% of those that followed up with a call or visit end up making a purchase. • 43% of internet searches include a local identifier

  8. A company called Chitika recently published their findings after evaluating over 8 million search requests from random individuals on Google™. Their findings were astounding. Over 94% of those search requests resulted in a first page click. Less than 6% of those 8 million clicks even made it to the second page. Their research also showed that the greatest divide came between the number 10 spot (the bottom of the first page on Google™) and the number 11 spot (the top of the second page on Google™). The clicks between those two spots dropped from 2.71% to 1.11%. If you do the math, that’s a 143% drop from page one to page two.

  9. Targets the specific regions or towns that you’d like to offer services to Local Search Engine Optimization Targeted marketing to attract only the clients you want Uses keywords and identifiers that are industry-specific Can be combined with a call tracking number to identify how many callers are calling from your internet campaign Can be limited to certain times of day or specific days of the week

  10. Social Media 2.5 million websites have integrated Facebook links 98% of 18-24 year olds already use social media 700 billion minutes spent on Facebook each month 92 billion YouTube pages are viewed each month 190 Million tweets per day 1.2 Billion Facebook users as of 2012

  11. Social Media Optimization • HOZIO creates and maintains your social media pages • You choose a plan that works for you • Content updated as much as you’d like • You can customize your content • We can create an email blast to let current clients know to “like” or “follow” you

  12. At HOZIO our approach is simple: Design clean and effective websites, according to the needs of the individual client. Allow each website to be fully-optimized for Search Engine Optimization, online advertising, social media connections and aesthetic quality, so that each website will not only get to the first page, but also stay on the first page. By allowing us to design a website for your company, you’ll quickly see why we are poised at the forefront of internet marketing and design.

  13. Video Production Montage Videos Our highly-skilled production team combines creativity with state-of-the-art editing techniques to bring your story to life. Still imagery, royalty-free music beds and professionally-recorded voice-over merge into an engaging, informative piece that entices viewers to seek additional information. Original Content Videos Whether you visit our Long Island studio, or opt for a member of our nationwide network of videographers to come to you, our expert will guide you through the intricacies of being on camera and telling your own story, in your own words. No prior on-camera experience is necessary. Full Content Animation From concept to creation, our award-winning production team can turn your vision into reality. Highly-skilled, experienced team members help you determine which resources will best capture your video’s message, while staying within your budget. Project scopes will be designed on a case-by-case basis.

  14. http://www.hozio.com1650 Sycamore AvenueSuite 4Bohemia, N.Y. 11716Toll-Free: (888) 70-HOZIOPhone: (631) 750-6295

More Related