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Yandex is a Russian internet company that offers a wide range of services, including search engines, email, maps, and ride-hailing services. In 2019, Yandex experienced a massive data breach that exposed the personal information of millions of users.
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Yandex Data Breach and Its Impact If Yandex was unfamiliar to you before January 27th, 2023, you are most likely aware of it now. Yandex is the fourth most widely used search engine globally, used by around 1% of searchers. However, a recent data breach has exposed a section of Yandex's source code, causing concern among the SEO community.
Key Pointers: • A data breach resulted in the exposure of Yandex's source code • The leak includes a list of more than 2000 ranking factors linked to Yandex's search algorithm • Yandex claims the code base is outdated and that their algorithms have been updated multiple times since then • The confirmation of the data leak has sent the SEO community into an unusual frenzy.
How Does the Yandex Code Leak Impact SEOs Worldwide? Confidential information exposure: SEO professionals' confidential information might have been part of the data leak, leading to reputational damage and loss of clients. 2. Algorithm updates: Information about Yandex's algorithms or search ranking factors could affect the ranking of websites optimized for Yandex. 3. Underperforming pages can be high-value assets: The leak highlights factors that can make seemingly underperforming pages valuable for SEO.
Link Age Matters • Length of time a backlink has existed • Affects website's ranking in SERPs • 2. Percentage of Organic Traffic Matters • Visitors who arrive via search engine results • Strong visibility indicates relevance and authority • 3. Returning Users Could Give You a Boost • Valuable user experience • Indicates website's relevance and authority • 4. Numbers and Lots of Slashes in URLs Are Negative Factors • Can appear spammy • Difficult for search engines to comprehend content Yandex Ranking Factors Revealed
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