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The growth of this market is driven by the growing demand for protein-rich diets, increasing demand for animal-based food products, and the rising consumption of ready-to-eat (RTE) and ready-to-cook (RTC) food products. Furthermore, the increasing demand for organic processed meat products is expected to create significant growth opportunities for the players operating in this market. However, growing awareness about the benefits of meat alternatives and the carcinogenic effects of processed meat are expected to restrain the growth of this market.
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