digital marketing

1. welcome mirjam nilsson

2. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to ensure products and services reach an interested audience. Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. why we need to learn Digital Marketing

3. Father of Digital Marketing Philip Kotler— Father of Digital Marketing He is also credited with developing the concept of “4Ps” in marketing—product, price, promotion, and place—as well as creating the term “marketing mix.” presentation title

4. Digital Marketing Future • The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses of their target audience. presentation title

5. Real Meaning Of Digital marketing • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. presentation title

6. SEO • Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. presentation title

7. Off page On page • Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. • On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords. presentation title

8. Techniques Off Page • Check out your backlink profile. • Build high-quality backlinks. • Pay special attention to your social media. • Start guest posting. • Try to join local listings. • Communicate with potential leads on forums. • Make use of broken link-building tactic. On Page • Publish high-quality content. • Optimize page titles and meta descriptions. • Optimize page content. • Headings and content formatting. • SEO Images and other multimedia elements. • URL optimization. • Internal links. • External links. presentation title

9. Importance of Digital Marketing In terms of your business, digital marketing allows you to connect with prospective and existing customers, which is vital for business and brand awareness. Digital marketing is important because it allows you to get creative and stand out from your competitors in congested markets. presentation title

10. Importance of Marketing • Marketing spreads your name. ... • Marketing boosts your sales. ... • Marketing helps you gain and retain customers. ... • Marketing enhances your company's reputation. ... • Marketing saves you time. presentation title

11. Benefit of digital Marketing • Global reach. • Cost efficiency. • Measurable results. • Effective targeting. • Increased engagement. • Flexibility. • Improved conversion rate. • Social currency. presentation title

12. Points of Marketing Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process. presentation title

13. Scope of Digital Marketing Businesses can utilise data from digital marketing to target customers based on characteristics like gender, age, geography, interests, and education. Using various techniques and messages for each group, businesses may also retarget potential clients who are already familiar with their brand. presentation title

14. Thanking You