1 / 12

The Expert In Tech Content Writing For IT_ITeS In The US _ Kalpins

Exploring the best content writing services for the IT Industry? You have landed at the right place. Content Assistant, content writing services firm, provides a range of customized content solutions for the IT industry.Your company has an immense scope of spurring greater heights with the boost of the Content Writing Services for the IT Industry.

Kalpins1
Download Presentation

The Expert In Tech Content Writing For IT_ITeS In The US _ Kalpins

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins (https://www.kalpins.co/) Kalpins: The Expert in Tech Content Writing for IT/ITeS in the US AUTHOR: Kalpins (https://www.kalpins.co/author/yxmox49fdr/) PUBLISHED ON: October 7, 2022 (https://www.kalpins.co/the-expert-in-tech-content-writing- for-it-and-ites-in-the-us/) PUBLISHED IN: Content Marketing (https://www.kalpins.co/category/content-marketing/) Kalpins: The Expert in Tech Content Writing for IT/ITeS in the US In 2015, Kalpins started as a digital marketing agency (https://www.kalpins.co/) offering a wide range of services to multiple industries. Along with our growing experience, we recognized the increasing content writing gap in IT and ITeS companies. Given that the technology industry is experiencing constant changes and innovations, the need to talk about them, simplify the technologies for target audiences, encourage sales, and encourage the industry across sectors to leverage their benefits has become imperative for IT companies. Anticipating this exponential growth in the tech industry and the equivalent gap in effectively reaching the target audiences, Kalpins immediately set forth an action plan. We created a strong team of content specialists who cater to this gap. Today, our team of content specialists (https://www.kalpins.co/content-marketing-agency/) work hand-in-hand with the marketing teams of IT and ITeS companies. We assist the client’s marketing team with every aspect of content writing along with other support services of SEO and PPC Ads, if necessary. Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 1/12

  2. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins We have been associated with companies such as Techwave, CoreStack, Titaniam, MontyCloud, Gennovacap, and Waterloo Data, amongst others from the IT and ITeS sector. What is Kalpins perspective about B2B tech content writing for IT/ITeS? All businesses use written material for marketing and lead generation purposes – blogs, posts, creatives, PR articles, case studies, whitepapers, and so on. Any piece of content must have purpose and utility. Yet there is a considerable difference in the purpose and utility of B2C and B2B content (https://www.kalpins.co/content-marketing-agency/). And if the  B2B content (https://www.kalpins.co/content-marketing-agency/)is for the IT & ITeS industry, the content guidelines are even tauter. What makes B2B content writing different? Particularly, B2B content for IT and ITeS companies? And if the B2B content In B2C, marketers must appeal to and sell to individual customers. B2B content (https://www.kalpins.co/content-marketing-agency/) targets a group of stakeholders. And appealing to key stakeholders like tech leaders and other key decision- makers (CEO, CTO, CIO, and similar other IT leaders) takes some serious content writing skill and dedication! This is where the gap in expectation and delivery comes into play. Kalpins tries to bridge this gap. Our experience with prestigious IT/ITeS clients in the US opened new vistas of opportunities and also unveiled hidden challenges. With every new challenge, we learned about the pain points of tech content writing (https://www.kalpins.co/content-marketing-agency/) and endeavored to overcome them. These challenges have only honed our passion for providing top-notch content services to our IT/ITeS clients in the US. Key Challenges in Tech Content Writing for IT & ITeS Companies In our interactions with US tech clients, we discovered that most tech companies face similar challenges. While the challenges are many, they can be classified under four key challenges listed below. Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 2/12

  3. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins 1. Lack of Talent The notion that only startups or SMEs face this concern is a myth. Even large MNCs face this challenge. Imagine an MNC with over 2000 employees and a marketing team of merely 20- 30 professionals! How much can the relatively small team spread thin to accommodate a large organization’s marketing requirements? Also, finding trained resources is an uphill task, while investing in training the existing team is both time-consuming and redundant. Why? Marketing is not just content-specific. There are several other channels and strategies to focus on. Diverting all resources to one aspect (content writing (https://www.kalpins.co/content-marketing-agency/ target=)) is unwise. In addition, addressing seemingly minor discrepancies, which significantly impact end users (our client’s client), is critical. Among other concerns, these may include: Inconsistent use of American English, with some parts in British English, is a big NO-NO Lack of in-depth research and client SME consultations resulting in shallow blogs and zero insights Non-adherence to timelines 2. Inability to Scale and Sustain Consistency Founders don multiple hats in young IT companies and startups to achieve company goals. It may seem easier and doable at the outset. Gradually, with the umpteen demands from various spheres of work, the founder realizes the need to delegate certain tasks to experts in the respective domain (in this case – marketing). Even in mature IT companies, the marketing team may be experts in most marketing activities. However, given the deeply technical nature of expected content, creating cutting- edge tech content pieces may not essentially be their forte. The team may rely on subject matter experts (SMEs) to do the job. This, in many ways, shifts SMEs’ valuable time, focus, and energy into marketing activity rather than core tech areas, where they can add more value. Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 3/12

  4. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins In other words, without trained resources, a company may be able to push out two-to-three articles a month. However, to generate leads, IT/ITeS companies must be able to put at least 4X the productivity out there, and that too, every month. 3. Low Content Bandwidth This is a critical concern, very similar to the previous challenge. The differentiating element, in this case, is bandwidth. While scaling and consistency are crucial, investing in just one form of content marketing (https://www.kalpins.co/content-marketing-agency/) strategy is not ideal. A tech company can benefit significantly from expanding their bandwidth to multiple content marketing strategies and channels like: Blogs Social Media Posts Whitepapers eBooks Press Releases Case Studies Coordinated ABM Content Programs like emailer campaigns However, you will agree that increasing the bandwidth of your B2B content marketing (https://www.kalpins.co/content-marketing-agency/) is easier said than done! Much less if you have to increase bandwidth at will. This is a common demand, especially on occasions like annual day, hiring drives, a rebrand, product updates, and other promotions peppered across a financial year. 4. Lack of SEO It’s common knowledge that Google ranking is critical in online content marketing and lead generation (https://www.kalpins.co/lead-generation/). All young and full-grown companies vie for the top spot on the search engine result page (SERP). This is possible only if all online content is keyword optimized. Another valuable marketing element is pay per click (PPC) ad campaign. You must note that certain keywords rank higher than the rest in a specific domain, and THIS keeps changing with the changing market scenario! Implying that you need a dedicated professional or team of SEO/PPC experts. They can constantly monitor the keyword ranking and fine-tune your online content and PPC campaign to reap benefits. Lastly, a thorough competitor analysis is a trump card only an expert can dish out. This can give you deep insights into the keywords that have helped your competitor, what are the relative gaps in your content strategy, and similar other information to provide you with a competitive edge. All these challenges imply additional costs incurred for hiring resources or training existing staff. Dabbling in SEO & PPC without experienced professionals usually leads to more wasteful spending and marketing budget overruns. In simple words – It takes a dedicated team of content strategists, content marketing specialists, seasoned tech content writers, editors, SEO & PPC experts, and a supporting team of graphic designers and videographers (if required, for marketing activities like Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 4/12

  5. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins podcasts, educational shorts, promotional video campaigns, etc.) to overcome all the above-mentioned content marketing (https://www.kalpins.co/content-marketing-agency/) barriers in the IT industry. We have shared a few case studies below to show how Kalpins can help IT/ITeS companies in the US with their content writing requirements. Case Study 1 Company: Techwave Provides digital, engineering, and ERP solutions to global clients Techwave is a certified partner with prestigious tech brands like: ○ SAP ○ AWS ○ Microsoft Azure ○ Google Cloud ○ Oracle ○ IBM Awards and Recognitions won include: ○ Grand Globee® Winners in the 9th Annual Globee Sales, Marketing, Customer Success, and Operations Awards 2022 ○ Gold Globee for Employee Communications, Supply Chain Management, and Cloud ERP in the 11th Annual 2021 Communication Excellence Awards Their monthly content turnover was very low, which did not help their objective of educating a larger target audience. They relied on their SMEs to write tech content (https://www.kalpins.co/content-marketing- agency/) which was conceptually great but lacked search engine optimization. They needed a complete overhaul of online content and a strategic email campaign to support their brand refresh (rebranding). Their marketing team was also looking to scale their employer branding project. They were intent on SEO services across their online pages to augment their SERP ranking. Lastly, they wanted help in generating more inbound traffic. Blog output increased from 2 per month to 8 per month. Scaled their employer branding output to churn out over 200 social media posts every month. Overall domain rating increased from 17 to 34. We provided On-page and Off-page SEO services to establish a stronger online foothold. Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 5/12

  6. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins 6000+ backlinks were added. Content was provided for sales and marketing in NA, ANZ, EU, and India. Top-ranking blogs were created. Number one ranking on SERP for multiple keywords. Boost in hiring and inbound interest by prospects. What Kalpins achieved? Blog output increased from 2 per month to 8 per month Scaled their employer branding output to churn out over 200 social media posts every month Overall domain rating increased from 17 to 34 We provided On-page and Off-page SEO services to establish a stronger online foothold 6000+ backlinks were added Content was provided for sales and marketing in NA, ANZ, EU, and India Top-ranking blogs were created Number one ranking on SERP for multiple keywords Boost in hiring and inbound interest by prospects Case Study 2 Company: CoreStack Provides cloud governance solutions across FinOps, SecOps, and CloudOps CoreStack is a Microsoft Gold Cloud Competency and Co-Sell Ready Partner, Advanced Technology Partner in Amazon Web Services (AWS) Partner Network (APN), and Google Cloud Partner. Won various awards and recognitions like: ○ People’s Choice Stevie Award for Favorite New Product, 2022 ○ Leader in 2022 Hybrid Cloud Management Platform Market ○ Entrepreneur Of The Year® 2022 Mountain West Award Finalist ○ DataCloud Global Award 2022 ○ Winner in Global InfoSec Awards for 2022 ○ 2021 Cloud Disruptor Stratus Award ○ Named one of the Top 20 Most Promising Technology Companies in siTech20 2021 ○ Globee® in the 2021 Golden Bridge Business and Innovation Awards across five categories GOLD GLOBEE® WINNER: Most Innovative Company of the Year | IT Cloud/SaaS SILVER GLOBEE® WINNER: Startup of the Year | Security Cloud/SaaS SILVER GLOBEE® WINNER: Startup of the Year | IT Cloud/SaaS BRONZE GLOBEE® WINNER: Cloud Computing/SaaS Innovation BRONZE GLOBEE® WINNER: Cloud Security Innovation Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 6/12

  7. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins Lack of in-house resources led to inconsistent and low content output, 2 blogs per month, to be specific. And the time invested in content writing (https://www.kalpins.co/content-marketing- agency/) led to even lesser time for internal documentation The company could not find trained resources to do the job. All this led to an inability to scale and maintain consistent content marketing results every month. Kalpins supported CoreStack’s marketing team by pushing out 4 long-form blogs each month. We suggested and provided infographics to drive engagement and leads. We consulted with their stakeholders to understand the concepts, the required tone, and the precise message. All our content output was search engine optimized, helping drive inbound traffic to their blog pages and, consequently, website. What Kalpins achieved? Kalpins supported CoreStack’s marketing team by pushing out 4 long-form blogs each month We suggested and provided infographics to drive engagement and leads We consulted with their stakeholders to understand the concepts, the required tone, and the precise message All our content output was search engine optimized, helping drive inbound traffic to their blog pages and, consequently, website Case Study 3 Company: Titaniam Provides NIST-approved FIPS 140-2 compliant cutting-edge cybersecurity solutions Helmed by cybersecurity veterans and a distinguished Board of Advisors comprising the global cybersecurity elite Titaniam is a TAG Cyber Distinguished Vendor, 2022 Also cater to Federal government data security requirements along with global SaaS providers, regulated enterprises, product owners, and object store & enterprise search users Won many awards and recognitions across prestigious panels like: Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 7/12

  8. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins ○ Gartner Cool Vendor, 2022 ○ Global Infosec Award, 2022 ○ Best NextGen Cybersecurity Startup, RSA Conference, 2022 ○ Best Ransomware Defense, RSA Conference, 2022 ○ Best Zero Trust, RSA Conference, 2022 ○ Best Data Encryption, RSA Conference, 2022 Featured frequently in prestigious magazines and publications like, The Authority Magazine, TechCrunch, Forbes, Intellyx, CyberWire, and many more. Titaniam is a very young company. Hence, they realized, rather than hiring trained resources, employing a third-party expert would be financially prudent. They wanted to invest majorly in core competency positions and areas Finding talent to deliver as per expectations was becoming a critical concern. A lot of digital content writing was in the pipeline for a long time owing to the lack of talent. The marketing team wanted help in addressing the lapses in their SEO strategy. They wanted an experienced digital marketer to plan and implement new PPC campaigns while assisting in optimizing existing campaigns. We provided dedicated tech writers who interacted with Titaniam’s stakeholders, including their CEO, to understand their leading-edge ‘encryption-in-use’ security solution. We conducted an in-depth competitor analysis at the outset to understand where Titaniam stands, what is the USP of their competitor, and what are Titaniam’s gaps. Our SEO experts provided the most relevant keywords that our content specialists organically incorporated into the articles to drive inbound traffic. Kalpins PPC expert designed fresh ad campaigns to assist their marketing team in creating top Google ranking. What Kalpins achieved? We provided dedicated tech writers (https://www.kalpins.co/content-marketing-agency/) who interacted with Titaniam’s stakeholders, including their CEO, to understand their leading-edge ‘encryption-in-use’ security solution We conducted an in-depth competitor analysis at the outset to understand where Titaniam stands, what is the USP of their competitor, and what are Titaniam’s gaps Our SEO experts provided the most relevant keywords that our content specialists organically incorporated into the articles to drive inbound traffic Kalpins PPC expert designed fresh ad campaigns to assist their marketing team in creating top Google ranking Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 8/12

  9. 10/19/22, 6:02 PM What can you expect from every piece of Kalpins content? The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins Kalpins vision is to generate quality content that stays on top of your target audience’s minds. We always ensure that all our efforts move toward scaling your business and improving profitability. In line with our vision, here’s a list of attributes you will find in all our content creations. Well-researched, engaging, plagiarism-free, and grammatically error-free tech content Up-to-date content with data and statistics from reliable sources SEO best practices to push content ranking on the 1st page of SERP Organically distributed keywords to optimize the content What are the specific attributes of Kalpins content experts? Ethics and passion helm Kalpins culture to deliver the best. Our team possesses skills and exhibits virtues that foster mutual encouragement to drive productivity. The following are a few: Kalpins takes immense pride in our professional team with excellent managerial and organizational skills We provide authentic content, and reputable and trustworthy sources support all statistics/figures, quotes, or strong statements We invest time in understanding the target audiences’ content styles and needs to curate content that generates sales We create informative content that is crisp and engaging As a value-add, we provide engaging infographics and other visuals per the requirement Our team is open to multiple reviews to meet clients’ needs Our content specialists interact with clients’ SMEs to understand the technologies, styles, and syntax to meet unique domain-specific content writing requirements. As far as possible, we strive to write in an active voice. This facilitates a more explicit and direct message, unlike passive voice, which can feel like hitting around the bush and detached. Kalpins always delivers within the timeline Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 9/12

  10. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins We work as an extension of our client’s marketing teams to assist them in achieving their objectives If you are a tech or marketing leader from the IT/ITeS industry, and these are the same challenges you face and solutions you expect, please feel free to check our Website or Contact Us (https://www.kalpins.co/contact-us/). We look forward to hearing from you. (HTTPS://WWW.LINKEDIN.COM/SHAREARTICLE? MINI=TRUE&URL=HTTPS://WWW.KALPINS.CO/THE- WW.FACEBOOK.COM/SHARER/SHARER.PHP? ONTENT%20WRITING%20FOR%20IT/ITES%20IN%20THE%20US&URL=HTTPS://WWW.KALPINS.CO/THE- CH-CONTENT- AND-ITES-IN-THE-US/&TITLE=KALPINS: THE  REATE/BUTTON/?URL=&MEDIA=HTTPS://WWW.KALPINS.CO/WP- EXPERT-IN-TECH-CONTENT-WRITING-FOR-IT- SHARE ON WWW.KALPINS.CO/THE-EXPERT-IN-TECH- WRITING-FOR-IT-AND-ITES-IN-THE-US/) -IN-THE-US/) ALPINS%3A+THE+EXPERT+IN+TECH+CONTENT+WRITING+FOR+IT%2FITES+IN+THE+US) EXPERT IN TECH CONTENT WRITING FOR IT/ITES IN THE US&SOURCE=KALPINS - MARKETING SOLUTIONS) PREVIOUS ARTICLE Why do you need Pillar Posts for your website? (https://www.kalpins.co/why-do- you-need-pillar-posts-for-your-website/) YOU MAY ALSO LIKE Opportunities for Content Marketers in the Near Future (https://www.kalpins.co/opportunities-for-content- marketers-in-the-near-future/) CONTENT MARKETING (HTTPS://WWW.KALPINS.CO/CATEGORY/CONTENT-MARKETING/) LEAVE A COMMENT Name* Email* Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 10/12

  11. 10/19/22, 6:02 PM The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins Website Comment Save my name, email, and website in this browser for the next time I comment. SUBMIT Quick Links Home (https://www.kalpins.co/) Marketing Solutions (https://www.kalpins.co/marketing-solutions/) Contact Us (https://www.kalpins.co/contact-us/) Schedule A Call (https://www.kalpins.co/schedule-a-call/) Abous Us Company (https://www.kalpins.co/about-us-kalpins-marketing-solutions-for- business/) Our Approach (https://www.kalpins.co/our-approach/) Jobs (https://www.kalpins.co/careers/) Blog (https://www.kalpins.co/blogs-about-digital-marketing/) Solutions Web Development (https://www.kalpins.co/website-development-company/) Content Marketing (https://www.kalpins.co/content-marketing-agency/) Lead Generation (https://www.kalpins.co/lead-generation/) Resources Support (https://www.kalpins.co/kalpins-services-support/) FAQ’s (https://www.kalpins.co/digital-marketing-services-faqs/) Sitemap (https://www.kalpins.co/user-sitemap/) Privacy Policy (https://www.kalpins.co/privacy-policy/) Digital Marketing, Branding & Technology  (https://www.linkedin.com/company/kalpinsdotco)  (https://www.facebook.com/KalpinsDotCo/) ( // Privacy - Terms / /) https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 11/12

  12. 10/19/22, 6:02 PM  (https://www.instagram.com/kalpinsdotco/)  (https://twitter.com/kalpinsdotco) The Expert In Tech Content Writing For IT/ITeS In The US | Kalpins Copyright 2022 Kalpins. All Rights Reserved. Privacy - Terms https://www.kalpins.co/the-expert-in-tech-content-writing-for-it-and-ites-in-the-us/ 12/12

More Related