Image Builds Image and Trust Earns Trust

1. Image Builds Image and Trust Earns Trust Is the agency reliable and honest enough to share the important information of the business? Will the PR agency remain loyal after the completion of the assigned project or will it divulges the secrets before our competitors once the deal will get over? Do these PR people really understand our needs or they will project us in the media somewhat differently? Will they take prior approvals before sharing a press release with the media? Will they remain firm on the commitments they have made with us? These are really some legitimate doubts or better to say threats which apprehend a big brand while hiring a PR agency. Quite often clients reveal these inhibitions before the agency, but many times it haunts them even after signing the MoU. Though a legal agreement reduces the fear of a client to an extent, but nothing can help to develop the trust except the image of a PR firm. But, trust and reputation cannot be earned overnight. Hence a PR company should start building its own image right from the beginning. The reputation of the agency greatly influences its clients to share the right and authentic information with the account managers and media. Because sharing of the right information develops better connectivity between the marketer and the target audience and it also helps the agency to position the brand in a right and effective manner. In contrast, the association of a big and reputed brand with a B-Grade PR firm evidently tarnishes its image as well as the credibility.

2. For small size PR companies, enticing the BIG BRANDS is a tough task, but a steady and smart approach with a focus on business ethics can definitely ease this task. Although there is a stereotype image of PR companies as propaganda houses in the eyes of critics and unfortunate entrepreneurs who had terrible experiences in the past, but today's well-informed marketers are very much smart & image savvy and they understand the role of PR in image building. And, they do all to get themselves convinced before hiring a PR agency. They pay attention to only serious, committed, and dedicated PR firms, while nothing appeals to them more than a fair and transparent track record.