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PR for the Renaissance of Art & Culture
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PR for the Renaissance of Art & Culture In the era of materialism, when commercialization rules over business ethics and principles hardly a few PR agencies understand their responsibilities, too. The Yellow Coin Communication (TYCC) is a young team of socially conscious people who believe that even a small initiative of the positive people/groups can bring a bigger and better change in our society. They don’t just hope for the best, they make efforts and help others in exhibiting their best talent before the right people. Recently, it helped women authors in raising their voice at Women Writers’ Festival, supported the Tantu (Odissi Dance Saga) for its revival and promoted the Agra Music Festival to save the legacy of Indian music maestros. TYCC has boosted these events in all the media formats and helped the organizers by sharing their thoughts with the masses. Yes, it is a PR agency that is not restricted to serve corporates and celebrities only, but it is always open to support every change that can bring the best of our society. The Women Writers’ Festival 2017 focused on themes around women in the workplace - how they must think, and what they must do to inspire more women to pursue meaningful careers. In this unconventional event, writers, business journalists, and academicians threw light on the changing landscapes for women professionals. The passionate, creative and committed team at TYCC worked tirelessly to make people aware of Women Writer’s Fest across a range of media. And, their vast experience of managing the cultural & literary festival helped women writers a lot in delivering their messages to the masses.
On the other hand, Tantu, the unique dance production by famous classical dancer Madhur Gupta, not only explored the challenges of showcasing the traditional dance form- Odissi in contemporary vision but also showcased the generation to generation difference in the dance form. Agra- The city once famous for legends of World Music like Tansen and Nauhar Bani, lost its musical charm as the time passed. And, with Agra Music Festival the aim was at promoting the long lost Agra musical heritage around the globe. The event that also held in February could make a desired impact in the media with the PR strategies of TYCC. The Team TYCC always aspires to deliver its best and inspires you to come your best.