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Kantarmedia UK

Kantar Media is a well-established brand of trusted media analysts and advisors. We help the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media reputation and impact. Our UK operation is a house of media expertise maintaining the tools, passion and understanding to deliver bespoke responses to our clients’ critical challenges. Our holistic approach covers the entire media spread- traditional, digital, mobile and social.

KantarMediaUK
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Kantarmedia UK

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Presentation Transcript

  1. Are you keen to learn about how to optimise your marketing and customer retention strategies?

  2. Online channel effectiveness (OCE) is the appropriate solution for you

  3. OCE allows websites to develop online growth and channel strategies to guide consumers towards online marketing interactions

  4. How does OCE help my website?

  5. OCE can benchmark your website effectiveness versus direct competitors with industry and customer specific KPIs

  6. OCE can help marketers identify opportunities to search for new customers, display advertising and refer sources for finding new customers

  7. OCE discover opportunities for enhancing customer acquisition or retention from your competitors and optimise your website performance

  8. Monitor the online activities of your prospects and customers on your competitors’ sites and in your main product categories.

  9. Increase traffic to your own site by analyzing best practices in terms of media strategies, search and online canvassing.

  10. What if I want to identify the industry’s best practices, is that possible? Yes, it is possible through continuous benchmarking of your competitor’s online performance

  11. For best OCE contact Ealing Gateway | 26-30 Uxbridge Road | London | W5 2AU Phn: +44(0)20 8433 4000

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