Semalt Expert Knows How To Block Referral Spam In Google Analytics

1. 23.05.2018 Semalt Expert Knows How To Block Referral Spam In Google Analytics Referral spam annoys everyone, especially a person running an e-commerce website. When looking at your Google Analytics website data, you can witness cases of referral spam coming to your site. It is dif?cult to estimate and evaluate the actual performance of your internet marketing efforts. Most of the guidelines about removing referrer spam do not seem to work. In many cases, people invest funds in black hat SEO agents who end up giving the people traf?c from referral spam or bots. There are methods which can help you remove referrer spam traf?c from your Google Analytics. Some of the techniques to deal with the spam are de?ned here by Andrew Dyhan, the Customer Success Manager of Semalt. What is referral spam Referral spam is the traf?c which comes to your website from other domains. In most cases, any backlinking gives referral spam data to the user. Some of the domains which contain fake web visits are from bots or networks of bots. Referral spam can occur in two ways: https://rankexperience.com/articles/article1756.html 1/2

2. 23.05.2018 Ghost visits This referral spam shows up on your Google Analytics page. Similarly, the fake web visits may show up in your analytics data but not on your website dashboard. These anonymous page visits form the ghost page visits. Crawlers Some domains may contain traf?c bots. Getting web visits from bots can lead to a website getting numerous page visits from non-human sources. Botnets and web crawlers can lead to multiple adverse effects on website information. In both cases, referrer traf?c leads to false information on the progress of the marketing campaign. Furthermore, numerous ghost page visits coming from referral spam make the SEO process challenging to monitor and adjust towards your common goal. Removing referrer spam Persons can remove this traf?c from their Google Analytics following some simple steps. One of the most effective methods of performing this task is by placing a .htaccess ?le in the root directory of your domain. This ?le directs crawlers on the appropriate way to handle your server requests. People using an Apache server can run some commands to make that adjustment. Controlling this process with care is essential. Pulling down the entire website is very easy while running codes. Advanced spam ?lters can help in removing referrer spam. In a Google Analytics account, you can use this feature in the admin menu. Moreover, you can be able to add custom ?lters to the tool. These ?lters can block traf?c coming from a particular domain. It is also possible to prevent traf?c using IP address. A secure email service provider can help in the detection of some of the spam attacks targeting user email accounts. Conclusion Referral spam can reduce the accuracy of the information on your Google Analytics account. It is essential to remove referral spam traf?c as these fake results can lead to resource wastage. Furthermore, this traf?c causes people to make wrong decisions regarding the way the internet marketing campaign operates. It is essential for every company or business to deal with referral spam. Some of the ideas which you can use to eliminate referral spam are in this guideline. https://rankexperience.com/articles/article1756.html 2/2